An accomplished senior leader with over 20 years of experience in developing strategies to support creative and marketing initiatives, with an emphasis on cost, operational efficiency, process development and refinement, and honoring creative intent. Experience leading content execution of a wide variety of creative contexts from national television, direct to consumer catalogs, in-store visual experience to digital content. Developed and administered multimillion-dollar budgets with exceptional capacity in balancing multiple initiatives and synchronizing efforts to maximize assets. A passionate leader with proven success in cultivating team excellence through mentoring, coaching and developing talent within multidisciplinary teams. Creative Operations | Project Management | Creative Strategic Planning Email: choov3@gmail.com Creative Operations In-House Agencies and Brand Teams Strategic Content Planning and Execution Project Management Process Development Operational Effectiveness Creative Management Creative Budget Development Print Procurement and ProductionVendor Contract Negotiations Studio Operations Workforce Optimization Multidisciplinary Team Leadership Directed the development and implementation of a digital content process leading to a 15% increase in digital creative productivity, role clarity through creation of a RACI matrix, a reduction in dependencies on external agency resources and expense reduction of $500,000. Led a corporate renegotiation of print, paper and pre-media yielding a $1.85M savings across multiple brands.