Christopher Wiseman Email & Phone Number

Troy, Mi

Troy, Mi

Direct the strategic planning, execution and post measurement of national advertising, media planning, sales promotion and CRM activities to meet business objectives. Developed and executed all aspects of public relations, issues management, network and employee communications, web site design and content; as well as design and content of internal and external communications programs and materials. Key Achievements: • Exceeded company sales goals in each of first two years by… Show more Direct the strategic planning, execution and post measurement of national advertising, media planning, sales promotion and CRM activities to meet business objectives. Developed and executed all aspects of public relations, issues management, network and employee communications, web site design and content; as well as design and content of internal and external communications programs and materials. Key Achievements: • Exceeded company sales goals in each of first two years by $600,000 and $475,000.• Identified and recommended acquisition of new inventory management and e-commerce provider. Resulting in savings of $25,000 a month in third party logistics costs and increased online retail sales from $0 to $125,000 monthly.• Launched and manage company eBay storefront, resulting in average of $10,000 in additional monthly sales revenue. • Direct a staff of two responsible for developing and communicating brand, product and corporate messages through national programs, social media channels and digital sales channels.• Administer Google AdWords SEM campaign, resulting in increased retail sales portal traffic averaging 12,000 more visitors per month over previous month-month and year-year results. • Oversee all CRM related activities, ensuring aspirational and enthusiast owners are in support of the retail service center network and company owned digital retail properties. • Manage advertising, media and sales promotion agency teams and compensation agreements.• Budget management and cost-saving initiatives deployed. Show less

Led the strategic direction, planning and execution of the national show and exhibit program; and national, regional, local media and dealer events, promotions and marketing communications. Directed multiple agencies in the ideation, activation and measurement of all national and local marketing and communications campaigns ensuring a high impact and consistent presentation of the brand.Key Achievements: • Directed the Strategic Experiential Mapping of the North American market.… Show more Led the strategic direction, planning and execution of the national show and exhibit program; and national, regional, local media and dealer events, promotions and marketing communications. Directed multiple agencies in the ideation, activation and measurement of all national and local marketing and communications campaigns ensuring a high impact and consistent presentation of the brand.Key Achievements: • Directed the Strategic Experiential Mapping of the North American market. Outlined brand strategies to reach target consumers and identified national shows and events as well as grass roots events to build brand awareness and consideration in key markets. Established guidelines for evaluation, measurement and metrics reporting, resulting in greater ROI. • Delivered premium Motor Show experience to key North American markets within budget and on deadline. Leveraged existing initiatives through world premier press reveals and one of a kind marketing opportunities. Managed internal and external resources, suppliers, and services internationally.• Led cross-functional teams of high level stakeholders in defining, developing and implementing messaging and outreach strategies to internal and external audiences; to include: products, marketing communications, CRM, social media, web and enthusiasts organizations.• Managed and tracked capital and discretionary budgets totaling more than $7 million annually.• Worked in collaboration with the Director of Communications in delivering external communications and synthesizing media relations, marketing and communications to drive business growth and brand awareness. Show less

Directed the strategic development, planning, management, and measurement of the U.S. national and regional marketing and PR event program. Led internal and external teams through all phases of projects, ensuring a high impact and consistent presentation of the brand. Maximized both brand awareness and CRM/Owner Loyalty opportunities.Key Achievements: • Successfully directed the North American launch of two new vehicles resulting in increased sales of 27% and 31% for each… Show more Directed the strategic development, planning, management, and measurement of the U.S. national and regional marketing and PR event program. Led internal and external teams through all phases of projects, ensuring a high impact and consistent presentation of the brand. Maximized both brand awareness and CRM/Owner Loyalty opportunities.Key Achievements: • Successfully directed the North American launch of two new vehicles resulting in increased sales of 27% and 31% for each product segment.• Responsible for full management and tracking of capital and discretionary budgets totaling more than $3 million annually.• Served as member of team responsible for the strategic development and implementation of yearly and long range marketing and public relations planning which resulted in record sales of 10,014 vehicles sold in 2007.• Delivered premium Motor Show and Concours d’ Elegance products to select North American markets within budget and on deadline. Leveraged existing Bentley Motors initiatives through world premier press reveals and one of a kind marketing opportunities. Managed internal and external resources, suppliers, and services internationally.• Managed affinity partnerships with similar High Luxury Sector brands. Identified, developed and implemented brand-building opportunities, which resulted in significant increases to brand awareness, customer loyalty and conquest lead generation. Show less

Served as Lead Coordinator for all internal and external Board of Management and Supervisory Board meetings. Worked with internal customers to determine meeting and event goals and developed subsequent vendor requirements. Initiated contact with facilities/suppliers, coordinated site inspections, and recommended destinations; then solicited, reviewed and negotiated vendor contracts.Key Achievements:• Consistently achieved 20-25% cost savings for the company by aggressively… Show more Served as Lead Coordinator for all internal and external Board of Management and Supervisory Board meetings. Worked with internal customers to determine meeting and event goals and developed subsequent vendor requirements. Initiated contact with facilities/suppliers, coordinated site inspections, and recommended destinations; then solicited, reviewed and negotiated vendor contracts.Key Achievements:• Consistently achieved 20-25% cost savings for the company by aggressively negotiating contracts.• Successfully planned the International Sales and Marketing Product Forum for 3 years, delivering each program under the previous years budget; a savings of 20% year over year.• Secured appropriate services/products related to meetings including: audiovisual; event signage; food and beverage; sleeping accommodations for meeting participants, customers and staff; and all required transportation.• Coordinated post-event details for all assigned meetings including: collecting, reviewing and distributing invoices to ensure proper billing and prompt payment of event expenditures. Prepared and presented financial and attendance reports, outlining negotiated cost savings, in post-meeting debrief with clients. Show less

Bachelor Of Science, Communication Technology

Education record