-Conducted analysis to optimize global marketing investments and evaluate new potential opportunities across 38 markets.-Synthesized data into compelling presentations with actionable insights for senior leadership.-Reviewed competitive landscape and tier positioning across varying markets to produce recommendations tailored to specific geographies while maintaining consistent priorities globally.-Selected for a prestigious reverse mentoring program to coach Lenovo’s VP of Marketing, Sales & E-commerce Transformation on next-generation trends for our premium product line.

-Developed a go-to-market strategy for a new kitchen appliance that was enacted by senior management.-Led primary research collection and combined with secondary research to craft strategic rationale.-Performed competitive benchmarking to understand other products, channels, and partnerships.-Optimized warehouse inventory management by 33% to create over $1,000,000 in annual savings.

-Achieved monthly sales goals around $45,000 regularly.-Crafted customized data-driven advertising campaigns that catered to the needs of my clients and exceeded industry standards. -Reviewed results thoroughly and consistently with clients to explain performance and adjusted campaigns accordingly. -Received the Publisher’s Beyond Expectations Award (2018) for outstanding performance.

-Orchestrated internal and external resources for concurrent projects exceeding $600,000 in annual revenue. -Organized and oversaw physical events that repeatedly included over a dozen vendors and thousands of attendees. -Established new print publications, digital initiatives, and events that generated more than $45,000 in recurring annual revenue. -Expanded role to edit weekly content and specialty sections before distribution to over 75,000 paying subscribers. -Received the Volunteer of the Year Award (2017) for community involvement.

-Chaired social media committee and oversaw content on LinkedIn, Twitter, and Facebook.-Conceived script and budget for promotional video.-Prospected for market research buyers on behalf of a seven-person sales team.-Updated information and created reports in Salesforce.

-Created advertising and informational publications to distribute to over 120 schools.-Developed copy to promote Child Abuse Awareness month and 5K fundraiser.-Assisted in creating commercial PSAs from storyboards through production.

-Assisted students in all stages of the writing process to promote greater learning and understanding.-Discussed one-on-one to enhance writer's skills in any assignment in any discipline.

For Hoist August 2014 – February 2015• Developed marketing strategies for achieving brand's annual sales in 200 Kroger stores in Ohio and Northern Kentucky, including preparation of a written report.• Assisted a team of select apprentices in completion of branding fundamentals for a start-up company in Cincinnati, Ohio, including: brand purpose, brand positioning, brand benefit, tagline, brand equity, brand statement, brand benefits, strategies for launching brand fundamentals, and copywriting.• Presented the outcomes of the project to the company's president and head of marketing, NKU’s Board of Regents, Dean’s Advisory Board, and Northern Kentucky Community at 2015 NKU Celebration of Student Research and Creativity.• Had final individual project nominated for AMA’s 2015 Pinnacle Award, 2016 Posters-at-the-Capitol, and considered for publication on Bluezzoon.For Rubicoin January 2014 – September 2014• Assisted in completion of a semester-long client-based marketing/branding project for an Irish start-up company focusing on developing brand equity, brand awareness, and brand engagement.• Completed series of three individual project tasks, each requiring secondary data research and analysis, target marketing, branding, and marketing mix recommendations, including their rationale, presenting the project results in a format of a two-page report - requiring both writing and creative skills.• Worked with a select group of other apprentices to merge individual projects into one final team project, and presented the final team project to the company’s CEO and COO via Skype teleconference.• Had final individual project reviewed by the CEO and COO of the company, independent branding consultants, and subsequently nominated for AMA’s 2015 Pinnacle Award, selection for 2015 Posters-at-the-Capitol, presented at the Virtual Business Center Showcase and published on Bluezzoon.

-Utilized content management systems to manage student contacts-Provided customer support and service while handling confidential information-Assisted management with various tasks

-Oversaw cabinet of 7 to coordinate recruitment activities for 80 members-Set record for recruitment of 30 men with 100% first-semester retention