Christopher F. Email & Phone Number

Seoul, South Korea, Kr

New York, Ny, Us

Grew the company from no revenue to $150M valuation in 4 years. Was pivotal in building out the critical infrastructure and teams. Responsible for Product and Operations, was previously responsible for Technology, and Marketing.Inventor and leader for KAI™ Ad Fraud Prevention product (Patented). Discovered major ad fraud scheme Weasel and SynthNet in 2020 which was covered by Forbes.Designed and developed a complete programmatic advertising system called The Audience Marketplace consisting of DSP, SSP and Real Time Auction capabilities.Lead on the Associated Press account resulting in 80% increase of client's prebid revenue and 500% increase in video revenue. Brought in and led Google and Pubmatic as Vendors; and Colossus, Yahoo, Rhythm One, Comcast (Freewheel) and Tremor as Customers. Designed and implemented operational controls and compliance procedures and processes in full compatibility with European and US law. Invented and implemented development process called Kinetic which improved product and technical team performance by 80%.Managed remote teams located in Russia, Israel, United States, Argentina, Spain and India.Managed projects utilizing Erlang, Go, PHP, Javascript, SQL, and HTML.Managed projects using technologies such as: AWS, Google Cloud, MySQL, MongoDB, and PostGresQL

Designed and developed the Real Time Bidder used in digital advertising for the company. Aided in the hiring of the future founding team including Senior Erlang Developers, Data Scientist, Data Engineer, VP of Business Development, and Ad Operations Specialist.

New York, Us

Managed all media buying and ad operations efforts, utilizing AdWords, Bing Ads, AdRoll, LiveRail, AdMedia, and Facebook Ads.Hired team of developers and operations specialist to assist in growing core business model and generate revenue in new growth sectors of the company.Negotiated partnerships with LiveRail, BrightRoll, and various Ad Networks to increase ad distribution and revenue.Led team for developing high powered internal web application that integrated multiple API’s and workflows into a single seamless interface.Managed, Analyzed and Optimized over 50 client search campaigns containing 1000’s of keywords and placements on Google AdWords and BingAds.Raised campaign CTR from 1-3% to 7-10% on search campaigns, and raised conversion rates from 10-15% to 25-35%Lead all internal publishing efforts with partners such as: LiveRail, SpotX, Altitude Digital, Technorati and AdMedia.Oversaw all technology related services and products, including AWS, MySQL, MongoDB, NginX, and Google Business Apps.Reduced overhead technology costs by 86%, while increasing services up time by 4%.

Norwalk, Ct, Us

Managed all marketing and advertising campaigns for HooplaHa.com including Google AdWords, Bing Ads, Facebook Ads and Twitter Ads.Led core operations for the company, and developed systematic workflows to increase department coordination and efficiency.Grew site visits from 300 visits per day to 2,500 visits per day.Generated a CTR between 8% and 10% on Google video advertising and a CTR of .41% on Bing Ads with an average CPC of 0.05 cents.Configured DoubleClick for Publishers on HooplaHa.com to serve video (VAST) and display ads for Cuisinart resulting in a CTR of 1.04%.Led YouTube corporate integration for all video content resulting in over 800,000 views in 5 months.

New York, Ny, Us

Assisted in commercial and corporate advertising and marketing projects for clients American Express, Pfizer, CBS, IKEA and Lincoln.Created advertising proposals for IKEA, Lincoln and American Express.Designed 16 pre-production advertising scripts for IKEA web media ad campaign.

Provo, Utah, Us

Managed 40 or more persons, both contract and in house employees.Implemented operations that reduced redundancy between departments and improved overall communications by 32%. Produced over 75 live NCAA college events in 8 sports including men’s basketball, broadcast to over 60 million households on BYUtv, KBYU, KJZZ, and MTN networks and featured on ESPN. Assistant producer of Zappos.com 2011 West Coast Conference basketball tournament at Orleans Arena in Las Vegas, NV. Designed, managed and promoted BYUtv sports YouTube account receiving over 450,000 views. Developed SQL based database for Chyron, which decreased statistical input time by 50%.

Worked from the ground up developing and coding a golf social network.Set up and configured CMS Drupal as the foundation for the site. Customized a site specific theme with numerous add ons to enhance user experience.Developed query to enable fast and efficient search platform for all golf courses participating with the site.Programmed the site using HTML, SQL, CSS and PHP, and included various function to enable the site to go beyond the limits of Drupal.Took the company to the Beta phase of production before leaving to pursue other ventures

New York, New York, Us

Assisted in the production of the pilot episode of Criminal Mindscape for MSNBC.Was in charge of lighting, tripods and camera equipment.Helped Producer to stay on schedule and finish scenes efficiently. Aided producer in establishing shot angles and scene setup. Worked with Producer in filming a chase scene as well as filming a series of establishing shots for the show.Participated on-camera as an extra during the motel scene.

Norwalk, Ct, Us

Worked closely with company Chief Marketing Officer in managing a potential Ad client. Analyzed company travel guide to ensure smooth customer experience. Updated city and place pages with relevant images and content.Reviewed competitor hotel pricing and deals in order to develop a detailed comparison chart to help aid in future priceline deals.Wrote complexed macro to add hyperlinks to travel guide descriptions in order to enhance the user interface on site.

Salt Lake City, Ut, Us

Worked and lived with people of a variety of cultures and instructed individuals on basic life principles.Performed service projects in the local community and for individual residents.Worked for a brief period of time in the organizations area office. Configured a new server and upgraded all computer systems to run at the most efficient level. Helped design system wide representative database in order to aid the organization in tracking and assisting local representatives.

Chicago, Illinois, Us

Researched and analyzed media coverage on major U.S. corporations from online, print and broadcast media.Coded individual articles to help rate U.S. corporations in company index. Was able to bring the coded articles up to date and provide relevant feedback used by other analyst in developing briefings for major U.S. clients.

Provo, Utah, Us

Assisted BYUtv during all Lacrosse live broadcasts as stats and bug score operator. Helped producer an director in learning rules and penalties of lacrosse and provided useful information that helped the talent enhance the live show.Was brought on during the lacrosse season to help operate cameras for softball games.Worked as a grip for handheld cameras during live women's basketball broadcasts.Wrote and produced short video package for Lacrosse broadcast that ran during the halftime of the BYU, Utah match.