• Advised and assisted the Government in developing and implementing a comprehensive marketing campaign highlighting the Air Force 309th Missile Maintenance Group (MMXG) mission and capabilities• Developed Risk Analysis, Business Case Analysis, Marketing Plan and Training Plan documents in accordance with Statement of Work• Planned, managed, organized, scheduled, and controlled all task order resources, processes, activities, and tasks• Provided supervision for teammates including a Business Analyst and Marketing Services Consultant• Created and adhered to long- and short-term project plans, including objective milestones, associated with marketing campaign development and execution• Developed a communications schedule focused on generating awareness and support outreach activities• Enforced alignment of project strategy with business objectives and made modifications to promote efficient project completion• Developed high-impact marketing, training, and communication materials • Facilitated market research, market, risk and gap analysis, and other applicable analyses to inform the marketing campaign

• Led all company marketing and media initiatives, digital advertising campaigns, and social media engagement• Established customer programs, promotional campaigns, and incentives, generating $62M in annual revenue • Developed the first smart digital assistant for inbound leads, resulting in a remarkable 116% engagement increase• Redesigned the company website in June 2021, leading to a notable 23% increase in visitors compared to the previous 12 months• Improved email marketing open rates by 20% through the creation of compelling blog content, whitepapers, case studies, and webinars• Defined, planned, and executed demand generation programs to establish sales-ready leads and streamline B2B communication pipeline • Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners • Oversaw design of digital and physical marketing collateral, website, product videos, emails, case studies, white papers and other collateral • Established, initiated, and optimized business development strategies based on company targets, product specifications, market data and budget factors

• Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base • Generated dynamic in-house marketing content and communication tools for promotional campaigns • Consulted with product development teams to enhance products based on customer interest data • Analyzed market trends and competitive landscape to understand opportunities and potential value • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs • Planned and executed events and marketing programs to increase new consumer and business accounts • Deployed well-coordinated campaigns, events, and public relations strategies to promote brand, such as the Discovery Branch exhibit at the Gateway Children's Museum in downtown Salt Lake City • Developed metrics and measured success in order to further penetrate marketplace

• Led the marketing and communications efforts for a 28-store national retail outdoor living company• Managed external advertising agency and in-house digital advertising with a $1 million advertising budget• Built and launched company's first e-commerce website, generating $700,000 annual revenue within two years• Handled all PR and media for company, including making live promotional appearances on Los Angeles TV news stations

• In charge of all promotion and media engagement for 3,000+ PGA Professionals and Southern California Junior Golf Tour• Event production, web design, graphic design, content creation and media relations

• Managed all internal and external communications duties, including event production, employee communication and newsletters