★ Chris Higgins ★ Email & Phone Number

Plano, Texas, United States

• ReachLocal and Gannett USA TODAY NETWORK merged to a Create a New Brand LocalIQ. After being with Reachlocal for 7 1/2 years I was recruited to come back and help new Google Shopping Campaigns Facebook Instagram and.
• Proficient in Google Analytics and Conversion based optimization.
• Sold the first Yahoo Native Advertising Campaign for YP to a Mattress Chain in Southern California with total New Contract Value of More than $280,000.I have Managed more than 2428 Google Advertising Campaigns with.
• Specializing in the Home Furniture and Home Improvement Vertical. I have worked with Large Ashley Furniture Stores, and Temperpedic Mattress Stores, working with some of the top 50 Furniture and Mattress Brands. I have.
• Ecommerce Developed Websites with with more than 50 Furniture brands, Pricing, 1000 Keywords Adwords

Southern California

• DexYP Merged in July 2017 and has a client base of more than 700,000 SMB with the national scale of a 48-state sales organization. They rebranded to Thryv Sas in late 2017 and I Sold SEM using Acquisio and Kenshoo.
• Strong knowledge Paid Search, Google Adwords Certified, Shopping Listing Ads, Maps, Yext Presence Product, Acquisio Search Platform, Mobile, Display Retargeting Verve, Google Analytics.
• Sold and managed Geofencing mobile campaigns, targeting competitor clients like Basset, Living Spaces, Jeromes, Ashley Furniture, Sit n Sleep.
• Sold midsize retailers by using YP.com and YPSearchPro as a boutique agency.
• In 2016, generated $469,916 in new digital media business, in addition to an existing book of business.
• Exceeded goals and managed advertising campaigns for SMB, midsize, regional and national corporations.

Southern California

• Created 48 local business internet advertising campaigns using Search Engine Marketing, Social Media Marketing, Google Local Places, Yahoo Local Map, Market Tracking Solutions, Display Marketing, Yelp Advisement and.
• Sold and managed 2,428 Google Yahoo Campaigns, generating $3.5M online sales.
• Trained and mentored new sales representatives in PPC and Social Media Advertising, for sales team proficiency.
• Received Area Director’s and Customer Retention Awards. Reachlocal opperated in the United States, Australia, Canada, India, the United Kingdom, Germany, the Netherlands, and Japan. Now Owned by Gannett I was a fouding.

Orange County, California Area

Sold search engine marketing campaigns through a partnership with Google and Yahoo to companies in Orange County. Advertising Platform was LocalLaunch and OrangeSoda.Managed Retail Online Territory and built a client base of 56 advertisers in less than 12 months.Sold geo-targeted banners and email campaigns on an impression and CPM levels on.

Riverside California

• Developed and sold multi-year contracts to strategic multi-million dollar companies for business services and products including fiber internet data services, wide area networks and video solutions.
• Generated more than $1.2M in New total contracted sales.Clients Included Marriott, Days Inn, Travelodge, University of Riverside, Restaurant, and Real Estate

• Charter Media Advertising Account Executive 2001-2003
• Generated more than $1,132,076 in advertising revenue in the first 18 months.
• Managed a client base of more than 25 different advertisers responsible for developing marketing plans based on clients budget.
• Sold and implemented television advertising campaigns on a national, regional and local level.

• Prospected and presented partnerships to top media publishers including Times Mirror, Knight Rider, Tribune and online media entities like AOL’s Digital Cities and CitySearch.
• Presented business development presentations and developed marketing research and competitive analysis.
• Created and presented geo-targeted internet advertising campaigns using banners, buttons, links, pop-ups, opt-in emails.

• Developed and sold Internet advertising campaigns on local and regional websites including, arts, business, dining, entertainment, health, real estate, shopping, sports, and travel information on inyourtown.com websites.
• Top 1% of the company out of nine hundred sales reps with over three million dollars in sales.
• Sold the first online advertising campaign that utilized co-op reimbursement and co-branded cross channel cable television advertising to increase customer traffic and support online presents.
• Uncovered and sold $180,000 of client co op advertising money.
• Selected as a member of Cable’s Best: Class of 1997, Cable Avails, (National trade publication that compiles a list of the top sales people in the industry.) Issue January 1998.
• Exceeded three year budget goals of $1,320,023 with actual sales of $1,568,227 achieving 75% of annual goal by June.

Costa Mesa

• Managed Sales Crew of 10 Outside Sales Reps.
• Internship In the Display Marketing 4 Months (CSUF)
• Drove Company Vehicle throughout Los Angeles and Orange County.

Ba Communications, Advertising

2600 Adwords Campaigns, Digital Media

Marketing, Advertising

Activities and Societies: Vice President of DECA Marketing