★ Chris Higgins ★ Email & Phone Number

Plano, Texas, United States

ReachLocal and Gannett USA TODAY NETWORK merged to a Create a New Brand LocalIQ. After being with Reachlocal for 7 1/2 years I was recruited to come back and help new Google Shopping Campaigns Facebook Instagram and more. We are one of the top 20 digital companies in the country, sharing the list with Google, Facebook, and Amazon. And we have over 110 million unique visitors a month, which is more than Buzzfeed, Yahoo News, and Huffington Post. And with 109 local properties around the country and USA TODAY at the helm, there is a huge opportunity to live in a city you love while making a national impact.Generated More than $50,000,000 in New Sales for Public and Private Companies. Rejoined Reachlocal LocalIQ in December 2017 in Orange County CA, Founding Employee at ReachLocal for 10 ½ years and a Winner of Area Directors Award. Currently Managing Google, Facebook, Youtube and Display Campaigns in Medical, Home Furnishings, Retail, Senior Living and More. Certified Adwords and Facebook Reseller.16 years Selling Digital Marketing, Paid Search, Display, Mobile, Maps, Geofencing, Google, Yahoo, Bing, Facebook, Yelp, Organic Search Optimization campaigns. • Proficient in Google Analytics and Conversion based optimization. • Sold the first Yahoo Native Advertising Campaign for YP to a Mattress Chain in Southern California with total New Contract Value of More than $280,000.I have Managed more than 2428 Google Advertising Campaigns with more than 78 Active Digital Advertising Clients . • Specializing in the Home Furniture and Home Improvement Vertical. I have worked with Large Ashley Furniture Stores, and Temperpedic Mattress Stores, working with some of the top 50 Furniture and Mattress Brands. I have attend the 2017 Las Vegas Furniture Market and have also sold Digital Media in Automotive, Retail, and Service Sector. • Ecommerce Developed Websites with with more than 50 Furniture brands, Pricing, 1000 Keywords Adwords

Southern California

DexYP Merged in July 2017 and has a client base of more than 700,000 SMB with the national scale of a 48-state sales organization. They rebranded to Thryv Sas in late 2017 and I Sold SEM using Acquisio and Kenshoo Managing Search, in 2014. Tactics included Mobile, Display Retargeting, and Geofencing Verve Mobile campaigns. DexYP is a full-service digital marketing firm, offering a wide range of SaaS, Thryv, Digital and Print marketing solutions. DexYP expects to have pro forma net revenue of more than $2 billion in 2017, including over $1 billion in digital net revenue. Thryv and Dex Media’s widely used consumer services including the DexKnows.com® and Superpages.com® search portals, mobile applications, as well as local print directories, with the power of YP’s well-known brand and massive audience of more than 60 million consumers across its properties, which include the The Real Yellow Pages®• Strong knowledge Paid Search, Google Adwords Certified, Shopping Listing Ads, Maps, Yext Presence Product, Acquisio Search Platform, Mobile, Display Retargeting Verve, Google Analytics. • Sold and managed Geofencing mobile campaigns, targeting competitor clients like Basset, Living Spaces, Jeromes, Ashley Furniture, Sit n Sleep. • Sold midsize retailers by using YP.com and YPSearchPro as a boutique agency. • In 2016, generated $469,916 in new digital media business, in addition to an existing book of business. • Exceeded goals and managed advertising campaigns for SMB, midsize, regional and national corporations. • Awarded MVP April 2017. Achieved 659% to Objective- Feb 2017; Achieved 1065% of February revenue, YP CEO Club Winners Circle-2016-2017. Achieved more than 250% of annual sales goal for 2016. Top new Business Development. Ranked in the top 45 of 4000 national sales force.

Southern California

Created 48 local business internet advertising campaigns using Search Engine Marketing, Social Media Marketing, Google Local Places, Yahoo Local Map, Market Tracking Solutions, Display Marketing, Yelp Advisement and Marketing, Salesforce.com, Directory Advisement and Management.• Sold and managed 2,428 Google Yahoo Campaigns, generating $3.5M online sales.• Trained and mentored new sales representatives in PPC and Social Media Advertising, for sales team proficiency.• Received Area Director’s and Customer Retention Awards. Reachlocal opperated in the United States, Australia, Canada, India, the United Kingdom, Germany, the Netherlands, and Japan. Now Owned by Gannett I was a fouding employee of ReachLocal when it went public in May 20, 2010 and was listed on the Nasdaq exchange under RLOC. ReachLocal is a Google AdWords Premier SMB Partner.Google Certified in October 2007Re-certified August 2013ReachLocal Platform is a SaaS Software As A ServicesManaged and Sold more than 2428 Google Yahoo CampaignsMentored and Trained New Sales Reps.Generated more than $3.5 Million Online Sales in 7 yearsSearch Engine Marketing, Social Media Marketing, Google Local Places, Yahoo Local Map, Market Tracking Solutions, Display Marketing, Yelp Advisement and Marketing, Salesforce.com, Directory Advisement and Management.

Orange County, California Area

Sold search engine marketing campaigns through a partnership with Google and Yahoo to companies in Orange County. Advertising Platform was LocalLaunch and OrangeSoda.Managed Retail Online Territory and built a client base of 56 advertisers in less than 12 months.Sold geo-targeted banners and email campaigns on an impression and CPM levels on ocregister.com. site traffic has 1.9 million unique visitors 14 million page views a month. Worked with clients using Freedom Search Optimization products to help increase page rank and organic results on MSN, Google, Yahoo, AOL, and ASK using keyword density and a profile pages. See (http://profiles.ocregister.com/)

Riverside California

Developed and sold multi-year contracts to strategic multi-million dollar companies for business services and products including fiber internet data services, wide area networks and video solutions. • Generated more than $1.2M in New total contracted sales.Clients Included Marriott, Days Inn, Travelodge, University of Riverside, Restaurant, and Real Estate

Charter Media Advertising Account Executive 2001-2003• Generated more than $1,132,076 in advertising revenue in the first 18 months.• Managed a client base of more than 25 different advertisers responsible for developing marketing plans based on clients budget.• Sold and implemented television advertising campaigns on a national, regional and local level.

• Prospected and presented partnerships to top media publishers including Times Mirror, Knight Rider, Tribune and online media entities like AOL’s Digital Cities and CitySearch.• Presented business development presentations and developed marketing research and competitive analysis.• Created and presented geo-targeted internet advertising campaigns using banners, buttons, links, pop-ups, opt-in emails.

• Developed and sold Internet advertising campaigns on local and regional websites including, arts, business, dining, entertainment, health, real estate, shopping, sports, and travel information on inyourtown.com websites. • Top 1% of the company out of nine hundred sales reps with over three million dollars in sales. • Sold the first online advertising campaign that utilized co-op reimbursement and co-branded cross channel cable television advertising to increase customer traffic and support online presents.• Uncovered and sold $180,000 of client co op advertising money. • Selected as a member of Cable’s Best: Class of 1997, Cable Avails, (National trade publication that compiles a list of the top sales people in the industry.) Issue January 1998.• Exceeded three year budget goals of $1,320,023 with actual sales of $1,568,227 achieving 75% of annual goal by June.

Costa Mesa

• Managed Sales Crew of 10 Outside Sales Reps.• Internship In the Display Marketing 4 Months (CSUF)• Drove Company Vehicle throughout Los Angeles and Orange County.

Ba Communications, Advertising

2600 Adwords Campaigns, Digital Media

Marketing, Advertising

Activities and Societies: Vice President of DECA Marketing