With over ten years of experience in product and growth, I have worked on various aspects of growth: personalization, user acquisition, activation, retention, engagement, and monetization for Meta, DocuSign and startups. Most recently, I was the product growth lead at NewsBreak, the #1 intelligent local news platform in the US with over 40M MAU.At NewsBreak, I built the organic growth engine, including the new user experience (feed, push, onboarding, activation, email communications), personalization, and sharing across the app, website, and email. I also served on the paid ads steering committee, where I worked on paid marketing automation and optimization for 3000+ counties in the US. Previously, I worked at SmartNews, DocuSign, and Meta, focusing on product led growth (PLG), self-service solutions and cross-channel marketing (in-app, website, email, and ads). My background is in social science, with a master's degree in financial economics from Oxford and a PhD Marketing dropout from Columbia. I also completed an advanced software engineering immersive program at Hack Reactor and a growth series at Reforge. I'm passionate about building products that solve real problems and create value for users and businesses. I'm fluent in English and Korean, and conversational in Japanese.