Christopher Madison
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Christopher Madison Email & Phone Number

Global Growth Strategist | Digital Marketing & Revenue Driver | Expert in Market Expansion & Commercial Innovation
Location: Nairobi County, Kenya, Kenya 5 work roles 3 schools
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Role
Global Growth Strategist | Digital Marketing & Revenue Driver | Expert in Market Expansion & Commercial Innovation
Location
Nairobi County, Kenya, Kenya

Who is Christopher Madison? Overview

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Christopher Madison is listed as Global Growth Strategist | Digital Marketing & Revenue Driver | Expert in Market Expansion & Commercial Innovation based in Nairobi County, Kenya, Kenya. AeroLeads shows a matched LinkedIn profile for Christopher Madison.

Christopher Madison previously worked as Chief Executive Officer at Dentsu and Head of Digital - TBWA at Omnicom. Christopher Madison holds Master Of Arts - Ma, Behavioural Psychology from New York University.

Profile bio

About Christopher Madison

My journey from the suburbs of New Jersey to boardrooms across the world has been fueled by a relentless drive to turn potential into profit. With a foundation in psychology and behavioral science from NYU, I’ve crafted a career rooted in understanding not just markets, but the motivations behind consumer behavior. Early on, I recognized the value of digital data insights, persuading Dynamic Logic’s leadership to support my vision in Asia, where I introduced groundbreaking digital ad effectiveness solutions that became the industry standard, building a $4 million revenue stream and positioning Kantar as the leader in digital analytics across six countries.At Dentsu Kenya, I saw a new opportunity: transforming a traditional media agency into a modern, profitable powerhouse. Within 18 months, I led a turnaround that increased revenue by 5000%, expanded our service offerings to include digital creative, tech solutions, performance marketing, and influencer management. This pivot not only positioned Dentsu as East Africa’s second-largest agency but set a new industry benchmark for innovation and client engagement.My expertise lies in identifying unmet needs and introducing scalable solutions that resonate globally. I am particularly proud of launching iProspect, Isobar, and several other specialized divisions that attracted high-profile clients and fueled consistent growth. Through each role, I’ve applied the principles of influence and persuasion—not only to grow revenue but to foster lasting relationships by demonstrating the tangible impact of our solutions on clients’ bottom lines.Driven by a belief in the power of cross-cultural insights, my mission has always been to bring brands closer to their audiences through data-backed creativity and strategic foresight. As I look ahead, I’m eager to bring this growth-oriented approach to an ambitious organization poised to expand its influence globally, ensuring that every solution not only meets immediate business goals but also builds a lasting competitive edge.

Listed skills include Strategic Communications, Research, Product Development, Digital Media, and 22 others.

5 roles · 27 years

Christopher Madison work experience

A career timeline built from the work history available for this profile.

Chief Executive Officer

Kenya

  • Commercial Strategy & Market Leadership: Transformed Dentsu Kenya from a loss-making operation into a highly profitable and dynamic business within 18 months, driving over 5000% revenue growth in four years..
  • Expansion of Revenue Streams & New Business Solutions: Pioneered the introduction of multiple revenue-generating departments… Show more
  • Expansion of Revenue Streams & New Business Solutions: Pioneered the introduction of multiple revenue-generating departments tailored to the evolving needs of international clients. Launched successful ventures such as.
  • Digital Transformation & Operational Efficiency: Led the agency's digital transformation with the adoption of Ai-powered marketing platforms, increasing operational efficiency by 15% and driving substantial cost.
  • Client Acquisition & Strategic Relationships: Secured long-term, high-value clients across FMCG, tech, telecom, financial services, and automotive sectors by providing innovative, data-driven marketing solutions..
  • Scaling & Talent Development: Scaled Dentsu Kenya’s operations from 10 to 150+ staff, fostering a culture of innovation, continuous learning, and cross-functional collaboration. Developed leadership programs to nurture.
2015 - Dec 2024

Head Of Digital - Tbwa

East Africa

  • Client Acquisition & Retention: Signed large contracts with regional heavyweights like Kenya Airways and Unilever by building advanced digital strategies that aligned with client business goals.
2012 - 2014 ~2 yrs

Regional Head Of Digital & Commercial Strategy - Kantar

Wpp

USA; Asia

  • Built and Scaled a $4 Million Revenue Stream: Launched and scaled Kantar’s digital advertising research division across Asia-Pacific, achieving $4M in annual revenue by implementing pioneering digital analytics.
  • Strategic Market Expansion: Established Kantar’s presence in key markets, including Singapore, India, China, Australia, and Japan. Successfully adapted and localized solutions to align with regional consumer behavior.
  • Strategic Market Expansion: Established Kantar’s presence in key markets, including Singapore, India, China, Australia, and Japan. Successfully adapted and localized solutions to align with regional consumer behavior.
  • Solution Innovation & Commercial Success: Developed groundbreaking cross-media studies, providing brands with insights into the role of digital within their media mix. This product became one of Kantar’s most lucrative.
  • Thought Leadership & Brand Visibility: As the leading public speaker for Kantar in Asia, represented the company at top digital and industry events, establishing Kantar as a thought leader in digital ad effectiveness.
  • High-Performing Team Leadership: Recruited and trained a high-performing regional team, fostering a culture of innovation and excellence. Introduced advanced real-time analytics tools, enhancing targeting and ROI for.
2006 - 2012 ~6 yrs

Marketing Manager

Hbo

United States

1999 - 2001 ~2 yrs
3 education records

Christopher Madison education

FAQ

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What is Christopher Madison's role at their current company?

Christopher Madison is listed as Global Growth Strategist | Digital Marketing & Revenue Driver | Expert in Market Expansion & Commercial Innovation.

Where is Christopher Madison based?

Christopher Madison is based in Nairobi County, Kenya, Kenya.

What companies has Christopher Madison worked for?

Christopher Madison has worked for Dentsu, Omnicom, Wpp, Who Wants To Be A Millionaire, and Hbo.

How can I contact Christopher Madison?

You can use AeroLeads to view verified contact signals for Christopher Madison, including work email, phone, and LinkedIn data when available.

What schools did Christopher Madison attend?

Christopher Madison holds Master Of Arts - Ma, Behavioural Psychology from New York University.

What skills is Christopher Madison known for?

Christopher Madison is listed with skills including Strategic Communications, Research, Product Development, Digital Media, Social Media Marketing, Social Media, Digital Strategy, and Market Research.

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