Christopher Madison Email & Phone Number

Kenya

• Commercial Strategy & Market Leadership: Transformed Dentsu Kenya from a loss-making operation into a highly profitable and dynamic business within 18 months, driving over 5000% revenue growth in four years. Established Dentsu as the second-largest agency in East Africa, positioning the company as a strategic leader in digital and creative marketing solutions.• Expansion of Revenue Streams & New Business Solutions: Pioneered the introduction of multiple revenue-generating departments… Show more • Commercial Strategy & Market Leadership: Transformed Dentsu Kenya from a loss-making operation into a highly profitable and dynamic business within 18 months, driving over 5000% revenue growth in four years. Established Dentsu as the second-largest agency in East Africa, positioning the company as a strategic leader in digital and creative marketing solutions.• Expansion of Revenue Streams & New Business Solutions: Pioneered the introduction of multiple revenue-generating departments tailored to the evolving needs of international clients. Launched successful ventures such as iProspect (digital media), Isobar (digital creative), and an integrated tech division offering Ai, CRM, websites, and apps. These additions attracted high-profile clients, significantly enhancing Dentsu’s market share and competitive edge.• Digital Transformation & Operational Efficiency: Led the agency's digital transformation with the adoption of Ai-powered marketing platforms, increasing operational efficiency by 15% and driving substantial cost savings. Developed a proprietary martech platform integrating CRM, data analytics, and Ai-driven insights, establishing a new revenue channel and bolstering cross-sell opportunities.• Client Acquisition & Strategic Relationships: Secured long-term, high-value clients across FMCG, tech, telecom, financial services, and automotive sectors by providing innovative, data-driven marketing solutions. Leveraged deep market insights and strategic relationships to build a client roster that includes industry leaders, consistently expanding Dentsu Kenya’s influence across East Africa.• Scaling & Talent Development: Scaled Dentsu Kenya’s operations from 10 to 150+ staff, fostering a culture of innovation, continuous learning, and cross-functional collaboration. Developed leadership programs to nurture talent, resulting in a highly skilled workforce capable of delivering award-winning campaigns recognized at Cannes Lions, DMA, Loeries, and Crystal Awards. Show less

East Africa

• Client Acquisition & Retention: Signed large contracts with regional heavyweights like Kenya Airways and Unilever by building advanced digital strategies that aligned with client business goals.

Usa; Asia

• Built and Scaled a $4 Million Revenue Stream: Launched and scaled Kantar’s digital advertising research division across Asia-Pacific, achieving $4M in annual revenue by implementing pioneering digital analytics solutions tailored for emerging markets.• Strategic Market Expansion: Established Kantar’s presence in key markets, including Singapore, India, China, Australia, and Japan. Successfully adapted and localized solutions to align with regional consumer behavior, driving significant… Show more • Built and Scaled a $4 Million Revenue Stream: Launched and scaled Kantar’s digital advertising research division across Asia-Pacific, achieving $4M in annual revenue by implementing pioneering digital analytics solutions tailored for emerging markets.• Strategic Market Expansion: Established Kantar’s presence in key markets, including Singapore, India, China, Australia, and Japan. Successfully adapted and localized solutions to align with regional consumer behavior, driving significant market share growth and solidifying Kantar’s digital impact in the region.• Solution Innovation & Commercial Success: Developed groundbreaking cross-media studies, providing brands with insights into the role of digital within their media mix. This product became one of Kantar’s most lucrative offerings, winning the WPP New Start-Up Award.• Thought Leadership & Brand Visibility: As the leading public speaker for Kantar in Asia, represented the company at top digital and industry events, establishing Kantar as a thought leader in digital ad effectiveness across the region. Built relationships with influential stakeholders, increasing client acquisition and brand loyalty.• High-Performing Team Leadership: Recruited and trained a high-performing regional team, fostering a culture of innovation and excellence. Introduced advanced real-time analytics tools, enhancing targeting and ROI for clients like Lego, Microsoft, Samsung, and Nestlé, which elevated client satisfaction and retention rates. Show less

Trinidad And Tobago

United States

Master Of Arts - Ma, Behavioural Psychology

Mba, International Marketing

Bachelor Of Arts - Ba, Psychology