Christopher Pignataro Email & Phone Number

Greater New York City Area

Team Lead for Shopper Marketing activities in the Food and Dollar Store Channels. Responsible for 360 digital, social and in-store activation's in support of new and existing brands. Develop shopper-centric insights along the consumer path to purchase.

Lake Success Ny

Responsible for leading trade marketing initiatives that will improve trade spending, insights,and retail execution. - Initiated the first post promotion analysis across top Hain customers and categories. - Lead team in best practices to identify price and merchandising opportunities.

Develop Shopper based solutions leveraging consumer research. Partner with retail customers in the testing and evaluation of account POG's and shelf strategies.• Using market structure and shopper intercept research, developed shelf strategy for the category which was tested in leading Food Retailer.• Developed first shelf signage for the Feminine Care category that educated shoppers and improved shelf navigation by linking shoppers with lifestyles. • Executed moms-with-teens research to understand the opportunities to market to younger teens and their Moms at retail. Led company-wide ideation process using research findings to develop eight shopper concepts.

Responsible for Trade Marketing and Category Management functions for all retail trade partners.•Re-tooled all trade development business plans from the bottom up. This initiative lead to improved trade funding strategy and visibility for the business at the account level. •Piloted the category presentation that contributed to the acceptance of a new lip care product in top retail customers•Using store level POS and consumer insights, developed the sales story for the hair care business. The analysis was used to gain new distribution at top retail customers.

Responsible for leading the Category Management department of four Category Managers. •Developed KPI reporting of the business that supported a corporate-wide training program. Utilized report to develop business review and SWOT analysis at major drug account.•Identified consumer opportunities at key accounts by expanding the use of Household Panel shopping basket, loyalty and demographics insights. Improved SKU assortment within each top retail account by demonstrating consumer relevancy.•Built standard promotion report of cosmetics categories which integrated syndicated volumetrics, causal data, ECRM database and account financial data. Provided observations and recommendations on best promotion vehicles to improve ROI.

Responsible for developing the Sales and Merchandising strategy, execution of Sales plans and forecasting for the largest Drug retail customers. Accountable for topline and bottom line results of $75 million in net sales.•Leveraged proprietary databases and developed fact-based presentations uniquely positioning Colgate-Palmolive as Category Captain in the Oral Care segment. Secured leadership position, which contributed to sales increase of +25% over prior year. Recipient of Colgate-Palmolive 2003 Hall of Fame Award.•Developed promotional merchandising model using financial and syndicated data to measure the effectiveness (lift and ROI) of all promotion programs for Food and Drug channels. Analysis contributed to improving promotion impact by 20-30%. Recipient of Colgate-Palmolive 2002 Hall of Fame Award.

Mba, Quantitative Analysis

Bs, Marketing