Christopher Pipe Email & Phone Number

London, Gb

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

Part of the digital subscriptions marketing team, overseeing a range of brand, digital and design support projects.

Bristol, United Kingdom

Responsible for creation, implementation and optimisation the marketing strategy for BBC Wildlife & BBC Countryfile Magazines.HighlightsStrategic planning | Responsible for creating and mapping out the marketing activity for the year, ensuring adequate attention and appreciation for overall brand strategy was adhered to for both titles.Stakeholder management | Working closely with key internal stakeholders (publishers, editorial teams) in addition to third parties key to the success of our campaigns. Project management | Creating flagship marketing initiatives themed around BBC programming (such as Blue Planet II, Springwatch) across a multitude of channels in order to capitalise on heightened interest.Campaign Innovation| Taking a calculated risks and fashioning projects such as our ‘Countryfile is 10’ campaign, building on the brand’s birthday milestone to generate 2,567 new subscribers and over £20K of profit by Y3. Improving conversions | Worked as a key part of the team involved in devising the strategy to build on the success we saw at our flagship event ‘Countryfile Live’. In the first year, we were able to improve the number of subscribers from 812 to 1,491.Testing | A big part of the successes to date have come from a will to continually test both larger, new initiatives as well as subtle copy changes.

Bristol, United Kingdom

Specialising in the management and delivery of Unite Students email marketing strategy, often working with stakeholders across the business to advise how email can be used most effectively to help them achieve their goals.During my time in the role, I developed a much greater appreciation and understanding of the steps involved when creating truly great experiences for users, and what it can mean if you get it right.HighlightsCampaign innovation | Took our findings from user research to join up and reinvent our acquisition and on-boarding campaigns, recording the company’s best numbers in terms of users booking rooms as well as the highest open and click-through rates our ‘Welcome’ series had ever seen – a series designed to provide users with all the information they needed ahead of moving in. User research| Undertook a variety of user research techniques, including group and 1-2-1 interviews, preference, five second, and first click tests, surveys, mapping out wireframes and longer navigation tests at key stages of our campaign planning. Improving efficiency| Created responsive email templates for the wider business to use based on a combination of what worked best for our users and the needs of our stakeholders. Quality control| Taking ownership of the email calendar to ensure users were only contacted about truly beneficial offers and relevant information both in the correct manner and at appropriate times.Digital Design| Proficiently worked within brand guidelines to deliver effective artwork and imagery to support campaigns.Budgeting | Responsible for managing the email marketing budget for the year.Reporting | Creating regular reports for both the digital team and wider stakeholders in the business.

New Malden, Surrey

Responsible for the creation and delivery of effective campaigns and initiatives to position the brand correctly within the marketplace.HighlightsStrategic planning | Responsible for creating and mapping out the marketing activity for the year.UX optimisation| Improving our user journey through a development of the website and the existing lead to acquisition approach.Event co-ordination| Organising small, quarterly ticketed B2B workshops.Channel management | Creating and optimising content for website (via the CMS), tracking and reviewing user behaviour and managing the AdWords account, social and email channels.Wider experience | I served a as a partnership councillor and trustee, representing the employees from my organisation at regular meetings.

New Malden, Surrey

Bath, United Kingdom

Surbiton

Diploma In E-Business, Digital Marketing, Pass

The Diploma showed how to build an online marketing plan, promote your business online, and improve your Website landing page for greater.

Bachelor Of Arts (Ba Hons), English Literature And Humanities Studies, 2:1

Activities and Societies: Bath Spa FC Men's 1st team