Chris Campbell Email & Phone Number

Greater Boston

Greater Boston Area

Defined and drove web capabilities roadmap to enhance user experience, engagement, and lead generation. Led development and expansion of onsite search capabilities and global video platform.• Delivered new global video platform Master Service Agreement in partnership with IT.

Greater Boston Area

Developed vision and led global implementation of Aprimo DAM for 2,500 users and 100,000+ assets.Drove product roadmap and ongoing adoption.Maximized organizational value through cross-functional partnerships.► $3M+ Annual Savings• Established system of record, consolidated assets, aligned processes, and reduced compliance risk• Accelerated content re-use, sharing, and localization► Business Partnership & Strategic Alignment• Led cross-divisional summit; gathered ongoing feedback from leaders to define priorities• Expanded vision for DAM & workflow to support content lifecycle in alignment with business needs• Annual budgeting & strategic planning with IT; supported ongoing investments with savings metrics► User Adoption & Process Improvement• Collaborated with marketing, functions, and country teams to educate users and eliminate process gaps• Achieved +46% monthly DAM users / +57% monthly users downloading (YOY)► Workflow Automation• Introduced content creation workflow to eliminate manual processes• Launched post-approval workflow to gather design files from external vendors► System & Data Integrations• Accelerated integration of DAM with content approval workflow (Aprimo Productivity Management), capturing metadata from 15,000 annual approvals• Integrated DAM with SAP Hybris (PIM), Sharepoint, AEM, and Salesforce Community Cloud for publishing efficiency and risk reduction► Publishing Model Innovation• Pioneered use of Aprimo's public CDN for eCommerce publishing of GS1 product images• Introduced Aprimo's Brand Portal to provide external distributor teams with tailored access to country-specific content► Data Governance and Tagging• Defined DAM data model to support omnichannel marketing and global security needs• Advanced taxonomy, tagging, and metadata standards• Enabled auto-tagging through DAM/workflow business rules► Modular Content• Prototyped modular content capabilities in DAM to support re-use and personalization

Greater Boston Area

Led website and web user experience initiatives, providing strategic and project leadership.Set direction, defining and driving projects that initially lacked clear goals or ownership.Advanced content delivery leveraging integrations, taxonomy, and AEM/CMS tagging.► New Patient Experience on Corporate Website• + 280% visits YOY / +9% site satisfaction (YOY)• Introduced priority patient support content, boosting site engagement and SEO• Collaborated with Patient Services, Marketing, Legal, and Regulatory► Online Customer Support Vision• Guided team of Customer and Patient Services leaders to define shared vision for using digital channels• Initial content and UX improvements yielded +28% content views and +13% engaged visits (YOY) of online support content► Digital Education Vision & Framework• Led team of medical education leaders in developing framework for digital education• Served as foundation for new global digital education initiative and center of excellence► Investor Relations Site (Migration & Redesign)• Exceeded stakeholder expectations, amplifying brand while generating savings• Expanded content vision to include "Investor Story" section• Coordinated inputs from Corporate Comm, Investor Relations, Brand, and new design agency ► About Us Redesign• Directed project to bring company's brand story to life, garnering praise from CEO• Partnered with divisional leaders to define content strategy and key messaging► Onsite Search Optimization• Re-designed corporate site search results page (SERP) supporting 150,000+ annual searches• Introduced faceted search capability & ranking business rules• Coordinated metadata & tagging improvements to improve relevance• Analysis of visitor priorities & pain points through surveys and search usage data► Medical Education Brand• Championed and led digital brand rollout and content expansion across all 6 U.S. divisions• +132% monthly visitors with +8% pageviews per visit (YOY)

Greater Boston Area

Led planning and execution of digital campaigns for Healthcare Professionals (HCP) and Patients/Consumers (DTC), partnering with Product Marketing, Marketing Communications, and Market Development teams across Kidney Stone Management, Pelvic Floor, Surgical Gynecology, and BPH franchises. Advised content strategy.• Introduced digital campaign planning methodology to optimize investment in digital channels including websites, email, social, search (SEM), and Sales tools• Initiated monthly digital marketing metrics dashboard to inform business stakeholders and campaign planning• Delivered first direct-to-patient campaign for Women’s Health, including patient website/SEO, social video,paid search, and physician finder with 460 practices, yielding 1000+ physician finder searches in 6 months• Planned and managed lead generation campaigns supporting product launches and Economic Customer(Hospital Admin) engagement using landing pages, gated (registration required) content, and paid search• Championed use of video content and grew social (YouTube) channel engagement by 382% in 2 years through playlist development and SEO best practices• Facilitated launches of time-critical mobile Sales apps in partnership with Marketing, digital agencies, IT, andQuality to support HCP engagement, product promotion, clinical selling, and lead generation• Coordinated division’s first physician-led Twitter chat at AUA conference in partnership with Health Economics, working with Regulatory and Legal to gain program approval and ensure compliance• Spearheaded introduction of an iPad Sales Enablement tool to 150+ reps. reaching 95% adoption through close partnership with Sales Training and Sales Operations teams. (Year 1: 840 content items / 83K views)• Migrated 120+ pages of HCP and Patient website content to new AEM platform, yielding 157% YOY growth in site visits and 185% YOY growth in engaged visits in Year 1. Ensured SEO best-practices for key product content

Greater Boston Area

Managed digital marketing initiatives for HR functions, enhancing employee communication and engagement while supporting operational goals. Improved user experience on the Intranet through content, navigation, and functionality enhancements, enabling self-service for employees and managers.

Greater Boston Area

Led digital capability and website initiatives, advised business teams in the use of website capabilities, coordinated and guided content planning, and managed U.S. Sales Extranet. Served as a liaison to IT development teams, software vendors, and design agencies in website/content management system projects.► Product Information Management (PIM) Discovery and Business Case• Developed business case and led cross-company requirements discovery for a Product Information Management (PIM) system and comprehensive online catalog to resolve information pain points for customers and Sales• Executed request for information with four PIM/eCommerce vendors to evaluate potential solutions

Greater Boston Area

Managed global CMS enhancement process and led user testing for corporate websites. Provided expertise in content management, delivered site maintenance process improvements, and resolved system and content issues in partnership with users and technical consultants. Served as liaison between business and technical development teams.

Bachelor Of Science - Bs, Chemical Engineering

Activities and Societies: Benjamin Franklin Scholars Program. Studied abroad in Denmark, Austria, and England.

Bachelor Of Science - Bs, Multidisciplinary Studies

Concentration titled ‘Health, Environment, and Society’ combined the disciplines of Business, Economics, Political Science.

Mba Coursework