Christopher Larocco Email & Phone Number

Exton, Pa, Us

Boyertown, Pennsylvania, United States

• Increased customer acquisition of vehicle digital subscription services by over 30 percent through the implementation of a more effective sales process, resulting in increased dealership revenue.• Spearheaded an equity mining initiative, collaborating with the service department to facilitate seamless service-to-sales handoffs, which resulted in a ten percent increase in vehicle sales. • Managed digital marketing and social media presence for dealerships, overseeing Facebook and Instagram accounts to enhance online visibility and engagement.• Developed, implemented, and led training classes for sales consultants, providing ongoing coaching and mentoring in both group and individual settings, resulting in improved team engagement.• Leveraged CRM system and DMS to efficiently manage dealer inventory, customer relationships and streamline deal processes.

Greater Philadelphia

• Increased sales by ten to fifteen percent across territory by upselling 25 percent of dealer accounts within the first 180 days, driving revenue growth and strengthening client relationships.• Supported Toyota and Lexus dealerships in optimizing their fixed operations business by assisting with tire and maintenance care product ordering and sales strategies.• Collaborated with dealer principals, GMs, and OEM field managers to develop and implement business plans aimed at achieving strategic objectives and enhancing operational effectiveness.• Fostered continuous improvement by staying informed about current industry trends and disseminating best practices throughout the dealer network.• Implemented strategies through onboarding, coaching, and training to maximize opportunities.• Leveraged data and analytics to review performance, identify opportunities, provide consultation, and deliver value-added solutions.

Philadelphia, Pennsylvania, United States

• Advanced from #32 to #8 on the national OAM scorecard within the initial 90 days of tenure, demonstrating rapid adaptation, strategic execution, and a commitment to achieving excellence.• Enhanced customer acquisition, familiarity, and engagement of the OnStar & Connected Services suite through collaborative efforts with sales teams and GM-franchise dealership owners.• Orchestrated dealer interactions, meetings, training sessions, promotions, and sales contests to drive engagement and performance.• Conducted comprehensive training sessions for dealership personnel on the full portfolio of products and services, emphasizing proper delivery and customer onboarding processes.• Developed actionable strategies to enhance dealership performance and profitability through comprehensive analysis of sales and performance reports.• Influenced dealers to implement or adapt dealership processes, resulting in improved performance.

Greater Philadelphia Area

• Delivered comprehensive in-dealership and virtual training on vehicle products, technologies, and sales processes, enhancing product knowledge and boosting sales effectiveness across teams.• Served as a subject matter expert and thought leader for dealers and regional teams, providing guidance and expertise on industry trends and best practices.• Conducted new vehicle launch training events and provided support at regional auto shows.

Farmingdale, New York, United States

** #1 Cadillac dealer in sales nationally (11/12, 7/13) and #1 in the state (2012-2014). **** "Dealer of The Year"• Earned Cadillac Crest Club status by ranking in the top 20 regionally for retail sales and customer satisfaction index (CSI), 2013-2014.• Consistently surpassed established monthly sales goals by 15-20 percent, demonstrating a strong track record of exceeding performance expectations.• Collaborated with senior management in developing and implementing a dealer loyalty program which resulted in enhanced customer retention and satisfaction.

Sarasota, Fl

• Delivered exceptional service to guests while creating memorable, personal experiences.• Owned and immediately resolved guest problems.• Engaged in lateral service when necessary to support the needs of the hotel.• Collaborated with the sales team to ensure all guests’ wants and needs were met.

Earned 30 Credits Toward B.A. Degree In Business

Activities and Societies: Jazz Ensemble

Associate’S Degree

Activities and Societies: Phi Theta Kappa Honor Society, Jazz Ensemble, Meteorology Club.