Christy Phend Email & Phone Number

• Responsible for day-to-day communication tasks including external and internal marketing• Produces design, email, web, and print content• Responsible for the growth, strategy, and implementation of social media campaigns• Responsible for writing and distributing press releases as needed• Aids in photography, video shooting/editing/production

Columbia City, Indiana, United States

Facilitates board meetings and keeps board members focused on the organization's mission, vision, and strategic direction. I will also continue to oversee the marketing and creative development of BABE of Whitley County.

As the Vice-Chairman of the Board of Directors for BABE, I assist and support the chairman of the board in leading strategic direction and work to ensure that the mission of the organization is fulfilled through various programs and community outreach. I will also continue to oversee the marketing and creative development of BABE of Whitley County.

Fort Wayne, Indiana Area

• Managed the creative development for Lifeline, Crosswinds, and Lasting Change including visual representation and the overall messaging strategy• Responsible for creating and analyzing all content for Facebook, Instagram, Twitter, LinkedIn, and YouTube for multiple brands• Created and implemented the first brand guidelines for Lifeline and Crosswinds to maintain consistency• Worked as the ambassador for brand identity company-wide•Assisted with the execution of events including annual fundraisers • Implemented fundraising tools through Facebook to assist with the development team’s strategies which resulted in increased donations• Coordinated the execution of strategic communication plans and assisting with all communication to external and internal audiences and key stakeholders• Captured and edited video to produce internal/external video projects• Wrote and distributed press releases and took the lead on securing TV coverage among other local media coverage

Fort Wayne, Indiana Area

• Responsible for day-to-day communication tasks including external and internal marketing• Produced design, email, web, and print content for three affiliated nonprofit organizations• Collaborated heavily with Development Team to support fundraising events and donor relations• Responsible for the growth, strategy, and implementation of social media campaigns• Responsible for writing and distributing press releases as needed• Assisted in implementing a task approval process and project management system

• Responsible for growing unique affiliate marketing programs according to annual forecast goals• Managed all blogger/influencer relationships and continued to search for new opportunities• Developed and disseminated metrics weekly from impression, click, sales, and average order value to develop new strategies• Created, managed, and maintained the Amazon channel• Managing product margin, placement, analysis, and pricing for all products sold on Amazon by Shindigz• Introduced and maintained pay-per-click strategies• Tripled Amazon sales within two years to exceed $1 million• Assisted with press releases and blogs, social media, SEO, and more• Collaborated with the marketing team, brand managers and designers to expand all current promotions and concepts into the affiliate channel• Attended several conferences every year to further marketing knowledge and expand network reach

• Assisted in implementing a personalization platform to increase user experience• Responsible for social media and email campaigns as well as growing social audiences while building brand identity• Helped maintain product pages on multiple websites• Wrote copy for product pages and built customizable product pages for product catalog online• Assisted in writing press releases and distributed through Vocus press release software

Assisted newly hired customer service representatives with procedure inquiries.Assisted with training of new hires.Analyzed and communicated daily metrics to all customer service representatives.

"Artist" was the right word for this job that I held during all four high school years and shortly after. I still, to this day, love creating beautiful sandwiches.

Bachelor Of Arts - Ba, Communication - Journalism & Broadcasting

Business Administration And Management, General

Education record