Lead a team of Senior Analytics Managers that provide insights, testing and analytics support for Cox Automotive digital product teams, including Autotrader, Kelley Blue Book and Accelerate Digital Retailing.As the analytics core team member on the Listings Release Train, help define and measure KPIs and their supporting metrics to assist with ideation, discovery and prioritization of current and future initiatives.Work closely with the Testing Analytics Manager and consult stakeholders on formulating test strategies, individual test designs, measurement and analysis of A/B and multivariate testing by applying proper testing principles and standards.Provide analytics guidance, recommendations and thought leadership for a multitude of stakeholders, including product, engineering, marketing and our fellow analytics teams.Currently supporting the migration from Adobe to Google Analytics which will allow us to consolidate disparate tagging systems into a single consistent implementation across our domains.

Served as analytics lead for company initiatives and provide tactical consultation as an analytics subject matter expert driving the best business outcomes, partnering with cross-functional teams within the organization to support insights-driven business decisions aimed at growth / business optimization.Monitored the health of the Cox Automotive Retail Solutions Group's products and its businesses, anticipated business needs and proactively worked with stakeholders to establish requirements for advanced recurring and ad-hoc analytics support, including reporting, analyses, actionable insights, and provide recommendations to drive growth. Applied analytics methodologies to our online properties' visitor behavioral and business data, and provided insights to inform optimization strategies. Supported the maintenance of analytics implementation, accuracy and improvement of digital analytics data capture, systems and tools. Validated the data in our reporting and analyzing systems to ensure cross-system data are accurate and align to how the business defines them.Established analytics standards by implementing leading industry knowledge and best practices, including data mining, analyses, reporting, visualization, data stories and analytics thought partnership.

Joined the IT Digital Analytics team responsible for Verizon Wireless big data as the digital analytics subject matter expert.Utilizing a multitude of data sets, discovered valuable insights and presented to executives and business stakeholders to assist with optimization and personalization efforts.Helped to create and continue to maintain a real-time dashboard in Kibana that uses the Adobe Live Stream API to provide the personalization war room with a live glimpse of key KPIs including traffic and campaign performance.Assisted in the development of an automated anomaly detection engine that utilizes random forest models to identify neurons responsible for driving positive movement on our site.Worked with the team to create a new semantic layer that will connect data across multiple sources, including web, point of sale, chat, customer service, third party and billing.Led a team of internal and offshore resources responsible for identifying and investigating anomalies.

Led the consumer reporting and analytics team for the Verizon Wireless internet channel which averages 30M unique visitors per month.Drove the analytics behind the most successful holiday period in the website’s history.Reporting, analytics and optimization areas of focus included: holiday promotions, sales funnel optimization, internal site search, omni-channel impact, device launches, store locator optimization, mobile broadband portal, landing pages, and self serve.Worked directly with executives and business stakeholders in prioritizing marketing initiatives and allocating the necessary analytics resources.Reporting and analytics lead on multiple phases of the site migration to ATG/Endeca. Provided Adobe SiteCatalyst tagging requirements, testing and validation across the desktop, mobile and tablet platforms. Also create and present daily performance analysis to executives and business stakeholders to inform decisions throughout the migration process.Supported the team in the development and maintenance of key web, business and marketing KPIs, definitions and operational processes to support Finance, Sales, Marketing and IT for the internet channel.Oversaw the design and delivery of reports and insights that analyze program successes in areas such as subscriber growth, churn, campaign effectiveness, customer experience, revenue stimulation and omni-channel impact.Managed SiteCatalyst tagging requirements, implementation and testing of all new and modified existing web properties, both internal and vendor initiated.Maintained data integrity by ensuring all tags are correctly implemented.Facilitated SiteCatalyst trainings and created SiteCatalyst training video along with accompanying documentation.

Identified the causes of revenue losses, billing errors and control gaps and worked with cross-functional teams to define and implement solutions.As lead on the ALP conversion project, ensured the successful conversion of approximately three million customers to account level pricing.Designed and developed complex calculations and SQL queries to audit the billing of all new products and services.As part of the billing instance migration team, created and validated migration test cases, ran ad hoc data warehouse reports, and worked with multiple departments in researching and resolving all billing defects.Ensured that cyclical revenues were billing properly through detailed analysis.Trended and quantified billing defects and calculated their corresponding revenue impact.

Maintained the integrity of the billing system while new products, promotions, and enterprise releases were being deployed.Performed daily revenue macro audits and researched variations in trending. Utilized SQL queries to obtain the necessary raw data for analysis and made recommendations to the business regarding solutions.Worked with multiple departments to research and resolve revenue and reporting discrepancies. Audited all aspects of corporate and consumer bills, including but not limited to monthly access charges, taxes, usage, roaming, long distance fees and bill messages.