Chris Yates Email and Phone Number

Kicking back now at our Guest house in Betws-y-Coed, Gateway to Snowdonia, but available for short term contractsAn experienced FMCG commercial National Account and Man Manager, Background in Beers, Wines, Spirits, Tobacco and FoodSubstantial experience and knowledge of Route to market, selling (and ‘pull through’) of Major Branded, Own Label and Tertiary products into a variety of challenging market categories (Foodservice, Top 4 Grocery, wholesale, Cash & Carry, Convenience, Horeca, On and Off trade). At group, end user and Head Office level through JBP and marketing initiatives. A highly effective communicator with a breadth of knowledge and history in training, coaching and people development through competencies. Strong business acumen, analytical and problem-solving skills. Self-driven, positive, and entrepreneurial. SKILLS: • Developing existing account base by gaining Own Label contract 1.7m • New Business, NHS contract 1.4m• Business Strategy -1,3 and 5 years plans for sales and distribution growth wit STC• Growing third party distribution account from 800k to 2.7m• FMCG Manager with UK and Export Sales, controlling revenue of £24m • Team manager of National, NAM, Field Sales and New Business Teams • Management style based on competency criteria creating actions to deliver improved performance through coaching, competency development and KPI’s. • Key Industry experience – Retail, Food, Beers, Wines, Spirits, Cigars and Recruitment, • Specialist Knowledge of top 4 Grocery, National, Regional, Key, Independent, Wholesale, C&C Impulse/convenience, Foodservice, Horeca sectors and RTM through Distributor, agents ,retailers• Skills in cross functional support (Marketing, Production, Finance, Supply Chain), Category management, Data Analysis, Training and Performance, NPD development and launch.• Excellent Communicator and Negotiator at boardroom level, B2B• Post graduate degree in Business management ( Level 7)