Designing the world's largest B2B marketplace and AI-enabled, enterprise SaaS software with a world-class team and the support of Sequoia Capital.

Founding product designer.

Led design for Nike Valiant Labs, a new business incubator within Nike's Advanced Innovation department. Our focus was to move with speed and purpose, take calculated risks and fail fast – all with one goal in mind – to serve consumers in new and unimagined ways through digital services.Accomplishments:• Led, designed, and launched a new design system for Nike Valiant Labs (NVL)• Led, designed, and launched a portfolio and knowledge management product for NVL• Led, designed, and launched NVL's website (emphasis on human-centered design and user testing)• Helped create customer-facing digital products for market validation• Created presentations for Nike's executive leadership team• Directed and designed all digital, video, and print assets for Nike's Advanced Innovation awards

Advised and supported Greenleaf through acquisition by new ownership in 2020.

Led all corporate marketing and design for a fast-growing, purpose-driven hospitality and CPG brand.Accomplishments:• Scaled the brand across three cities (directly contributing to double-digit YoY growth)• Led UX/UI design, development, and digital marketing for greenleafjuice.com, including the e-commerce business (improved online sales 64% YoY, increased website traffic by 1570% YoY and increased organic search rankings 313% YoY)• Launched the Greenleaf Rewards mobile app (app users spent 7% more, app downloads increased 126% YoY, mobile payments made up 17% of total revenue) • Implemented a best-in-class email marketing program including automation (achieving a 38% higher open rate than the industry average)• Designed the complete identity of the brand from brand book and design system to in-store experience and packaging

Clients: Salesforce, Nike, Swift/Starbucks, Concord Technologies, Adventist Health, USTA, Stand Up, Sprinklr, Janrain, MobileRQ, nGage, and Swrve

Managed the global creative services team (direct reports included designers and developers), while maintaining my primary role as an individual contributor. My team owned all corporate UX/UI design, development roadmap for corporate sites (e.g. webtrends.com), reporting, A/B and MVT testing program, agency relations, brand design and strategy, and creative projects.Accomplishments:• Led our global rebrand and website redesign (results within the first six months of the launch included a 69% increase in new page views, 37% increase in page views, 19% increase in average time on site, and 14% decrease in bounce rate)• Designed the UX/UI for our entire global corporate site and internal customer portal in-house, including personalized, dynamic content, interactive landing pages, forums, and more• Helped create a sophisticated email marketing program with automated nurture paths tailored to specific verticals and customer lifecycles• Led the branding and promotion of our flagship product, Infinity Analytics, which was acquired by Oracle in 2017

Managed the global creative services team. My team owned all corporate brand design, UX/UI design, website development, digital reporting, campaign creation, and agency relations.

Creative lead for sales and product marketing teams. Owned the positioning and marketing strategy behind Webtrends core set of digital optimization solutions including real-time personalization, A/B and multivariant testing.

My role was to understand clients' digital goals, analyze their existing experiences, and design better user experiences that drove higher customer acquisition, engagement and conversion rates.

Created a UX-centric enterprise sales approach that improved Janrain’s close rate by systematically designing personalized prototypes for hundreds of Fortune companies like Pfizer, Coca-Cola, Kia, AT&T and Samsung – the approach gave clients strategic direction for achieving goals through digital strategy, UX design and data-driven digital technology. I designed UX/UI wireframes and high-fidelity prototypes for hundreds of clients to improve conversion rates on user registration, campaign engagement, social sharing, add to cart, and checkout.

Multidisciplinary designer and lead for client UX/UI design projects.