Chuck Gidaro Email & Phone Number

United States

Atlanta, Georgia, United States

Avondale, Pennsylvania, United States

Built an organization that helps businesses increase sales by assisting in improving customer service and experience. Developed relationships with several businesses for the purpose of conducting onsite evaluations of product presentation, customer service, site aesthetics, and environmental impact. o Conducted site visits to evaluate the customer experience.o Provided written analysis and made recommendations for improvement.o Managed revenue and expenses related to partner contracts.

Lancaster, Pennsylvania Area

Led growth of a multi-million-dollar, commercial credit card portfolio. Doubled portfolio profit in less than 3 years. Innovated merchant VAR channel strategy focused on integrating partnerships between Resellers/Integrators/ISOs (Independent Sales Organizations) and Processing back-end for a seamless payments experience.o Exceeded account growth targets annually through the development of a credit card fulfillment workflow, guiding branch and lending sales managers through the credit card positioning, application, and performance management process. Utilized Microsoft Office tools to assist with financial forecasting and to gain focus on growth areas and to develop key performance metrics. Utilized PowerBI tools to support data needs.o Established partners in the restaurant, retail, and charitable organization verticals to achieve profitability targets via the VAR channel. Owned relationship end-to-end; led efforts to influence contract signing/management, integration, service, and support. o Innovated a product launch SharePoint site. This site equips users with a tool that provides a formalized product launch process using the Pragmatic Marketing Framework.o As the Product Lead for payments strategy and operations, set the direction for internal corporate travel and expense (T&E) management and virtual card/e-payables. Monitored vendor reporting to establish targeted vendors. o Developed contract guardrails, focused on regulations, corporate risk, and information security, that assist a product team in the legal review, negotiation, presentation, and management of new partner contracts. o Recognized as a “culture champion”. Actively sought to improve employee engagement by hosting events such as remote work bingo, Holiday events, and other activities geared toward driving engagement.

Austin, Tx

Developed partner programs with U.S. payment networks and payment processors.o Managed multi-vendor software integration initiatives, which led to thousands of ATMs running Wincor Nixdorf software on competing manufacturer devices in the U.S. Responsible for business case development and competitive analysis targeted to organizations between 20,000–40,000 seat licenses.o Required to think strategically and to be successful at self-motivation to generate partnerships with processors based on future business opportunities for sales.o Provided strategy support to nine payment networks, including planning, rollout, and lifecycle management. o Responsible for the coordination of the introduction of the AEVI payment terminal to the U.S. Market by supporting prospecting between executives at Wincor and processing partners.

Cincinnati, Ohio Area

Led the product innovation of a portfolio of 15,000 ATMs and currency recycling devices. Managed market analysis, strategic planning, and life cycle management for over 20 portfolio products. Developed a consulting sales model and provided guidance during sales efforts. Managed a multimillion-dollar development budget. Built a professional services consulting organization focused on custom projects.o Increased revenue by double digit % via new product introduction, strategic partnerships, and go-to-market initiatives.o Managed a portfolio of 15,000+ terminals including new product introduction, and enhancement initiatives.o Championed an Advisory Council consisting of ten thought leading professionals from banks and credit unions. o Accomplished the goal to be the first ATM processor in the U.S. to support EMV technology. Deployed the first processor-driven ATM to support EMV in the U.S. market.o Introduced Dynamic Currency Conversion (DCC) to the U.S. ATM market. Exceeded deployment targets in first 90 days. o Managed a team of product managers responsible for day-to-day program initiatives.o Developed a professional services team focused on custom projects, including process development, system engineering, billing services, and performance monitoring. o Ensured system compliance and alignment with strategic roadmap initiatives. o Led the effort to collaborate with an industry-leading SaaS solution company to offer deposit automation and settlement services using SaaS technology. The partnership deployed 14 customers in the first 120 days.

Developed multiple marketing strategies and ensured accurate product positioning. Trained salespeople in the marketing and selling of transaction acquiring services. o Pioneered a packaged pricing program for mature products. Assisted in negotiating pricing strategies during the sales and prospecting effort.o As the subject matter expert, Invigorated the channel by helping achieve sales targets by increasing product knowledge through development of a playbook, and a consultative sales approach.o Made several presentations at banking industry events and conferences including BAI Retail Delivery, and ATMIA.o Championed solutions design allowing large-scale client to seamlessly conduct international transactions.

Managed ATM portfolio products. Led team of business analysts in design and delivery of innovative targeted marketing program. Directed certification relationships with 18 manufacturers. Responsible for Product Life Cycle management for ATM interface and management products.o Led the product design of an ATM Managed Services program that offered full system life-cycle and UX (User-experience) management and led integration efforts to ensure partner products were included in product roadmaps. o Spearheaded deposit automation initiatives that streamlined deposits.o Launched first-to-market support for voice-guided transactions to support Americans with Disabilities Act – ADA Compliance. Worked with ATM vendors to integrate real voice and later computer voice files into software. o Introduced transaction personalization to the U.S. ATM market and led the business analysis and go-to-market strategy for deploying the solution to the existing portfolio.o Modernized ATM Channel through the development of content management, remote configuration, and electronic journal upload, and other management tools.

Bachelor Of Science (B.S.), Information Technology

Executive Mba

Executive Mba