Chuck Stringham Email & Phone Number

Lake City, Florida, United States

United States

New England Region

• Provided details of the Storsmart tenant insurance program to self storage owners in the northeast region offering info on its effectiveness and strong customer service focus• Created extensive lead database of prospects from cold call prospecting, state association meetings, and referrals from vendors and existing relationships in the industry• Presented Storsmart program at trade show events via public speaking and round table settings• Established solid relationships with state association board members to enhance a referral network• Provided training to both owners and storage managers to help encourage the Storsmart method in offering an effective program to their customers• Fostered and maintained ongoing relationships with existing customers offering support for additional training and solutions to issues that came up• Obtained both property and casualty insurance license in order to better understand and explain the importance of liability coverage to owner prospects

• Provided info related to Extra Space's ManagementPlus program to top level executives and owners of self storage properties in order to show the advantages of the program including financials, marketing, and operational effectiveness.• Organized lead generation ideas and strategic research to identify and validate the eligibility of prospective storage properties for entry into the Management Plus program.• Research the identification of owners and/or other participants in the decision making process of prospective storage properties using public records and other data sources.• Attended local trade shows and conferences to generate leads and build positive business relationships within their respective communities.• Sponsored events and offered presentations at trade shows and association meetings.• Established a strong network of referrals with many vendors in the industry for the northeast area.

• Advise of all marketing related activities including internet, direct mail, and promotions.• Analyze customer database for sales and marketing opportunities.• Consult on upgrading and implementing a new marketing campaign to help increase sales and promote new product lines.• Manage the website's optimization (SEO) and design to help increase sales conversions.• Implemented an aggressive e-mail marketing campaign using Constant Contact program.• Advise of graphic design layouts for direct mailings and other marketing collateral the business uses for sales and marketing.• Conduct reporting of website activity/traffic using Google Analytics and Urchin website software.• Update and redesign of product spec sheets and instructions using Adobe Acrobat.• Revised product photos for better quality sales presentations on internet and literature.

• Responsible for overseeing the marketing and advertising of over 90 self storage properties throughout the Northeast, Ohio, and Indiana regions.• Managed an estimated $3 million media communications budget to drive brand, sales and retention. • Managed teams of graphic designers, web developers, multi-media specialists and programmers to ensure accurate and timely completion of projects.• Served on a team that resulted in achieving a #1 ranking in Entrepreneur Magazine on their ‘Hot 100 Fast-Growth Businesses in the United States’ for 2008.• Provided creative direction which resulted in new corporate branding standards.• Managed a team of district trainers to ensure proper sales procedures and policies were being practiced.• Conducted monthly sales analysis to VP based on ongoing lead generating campaigns to forecast ROI objectives.• Successfully negotiated profitable contracts with various vendors and leases.• Coordinated public relations and outreach programs for multiple districts in order to have storage properties more involved with local communities.• Served as the administrator for the mystery phone shop program which ensured proper sales techniques and customer service by all property managers.• Conducted weekly conferences to update region's district managers and VP on new marketing strategies as well as reporting of current progress of ongoing promotions.• Managed the company's website with updates for web pages, press releases, and was the admin for the employee login database.• Served on a team which completely redesigned the company website and its focus on projecting exceptional customer service and increased sales objectives.• Created major national advertising campaigns with multiple vendors including billboard, transit advertising, and large direct mail campaigns to increase awareness of storage properties.• Coached employees on guerilla marketing to differentiate our brand and achieve revenue goals.

• Improved market penetration of incremental displays and equipment.• Presented promotional programs to maximize positioning and sales of alternate brands.• Ensured accounts maintained proper inventory levels and followed company standard planograms. • Assessed store product needs, placed and transmitted appropriate orders in conjunction with existing geographic sales routes. • Compiled and communicated account activities to sales teams weekly. • Provided sales and marketing support for local events, grand openings, and special promotions for key accounts.

• Analyzed, implemented and managed marketing campaigns and promotions.• Implemented and managed an online ordering system which became 40% of the company’s business model with an overall revenue stream of over $1.5 mil/year.• Qualified sales leads generated by direct mail and website inquiries while managing established client database for repeat sales.• Established new business with state and large corporation sales via bid proposals.• Designed their website which achieved a #1 organic listing on Google search pages.• Created and published advertising, product sell sheets, catalogs, newsletters, and press releases.• Managed SEO and PPC internet projects to help enhance the website’s awareness online.• Coordinated nationwide tradeshow events.

Bsba, Marketing

Activities and Societies: Marketing Internship - Baystate Medical Center 1992

A+ Computer Tech Certification