Deputy Brand Manager for McLaren Taiwan. Develop and manage McLaren marketing strategy in Taiwan with the focus on branding, CRM, leads generation, PR, digital and operational development.- Manages and leads the McLaren Taiwan marketing team.- Initiate and manages marketing event to deliver high quality results and manage customer expectation.- Event agency management and effective budget control. - Explore and execute lead generation plans for the sales team. Tie-up with luxury brand and generate new TA for McLaren. - Online and social media strategy management- PR contact in Taiwan. Including but not limited to press release composing and media relationship management. - Cross functional communication - Works with the team across Sales and Aftersales department.- Brand operational development.- Direct report to the McLaren Automotive APAC office in Singapore regarding Taiwan market performance and formulate marketing strategy that fit-in global guideline.Highlights:- Artura Product Launch- McLaren Elva Dynamic Launch- McLaren Elva VVIP Private Event- McLaren Owner Roadtrip- McLaren Track Day - Affinity Partnership events

Highlights:- 765LT Coupe Product Launch- 720S Product Launch- Bugatti Taiwan Grand Opening- Taipei Int'l Auto Show _ McLaren & Bugatti- McLaren Roadtrip- McLaren GT Product Launch- McLaren Taiwan Social Media management

1. Event management, such as press conferences, promotional events and CSR events.2. Building a relationship between client and media to help clients maintain positive relationships with TA3. Analyzing and evaluating media coverage.4. Monitoring media, including newspaper, broadcast and Internet to provide clients up-to-date market information and competitors’ strategy5. Working with global clients from various industries, including P&G, Zespri, Uni-President and CTBC BANK.