Ciara Gleeson Email and Phone Number

- Develop and execute comprehensive marketing strategies to increase brand awareness and drive customer acquisition. - Manage a team of marketing professionals, providing guidance, setting goals, and fostering a collaborative environment. - Conduct market research and competitive analysis to identify trends and opportunities for positioning and differentiation. - Conduct market research to identify customer needs, preferences, and market trends. - Build an extensive marketing database while continuously monitoring decreases in database and evaluating results. - Oversee the creation and execution of integrated marketing campaigns across various channels, including radio, digital, social media, email, and events. - Implement data-driven marketing strategies, leveraging analytics and key performance indicators to measure campaign effectiveness and optimise ROI. - Collaborate with cross-functional teams, including sales, purchasing and senior management, to ensure alignment and successful campaign execution. - Collaborate with sales teams to develop sales materials and ensure consistent messaging and branding across all stores. - Monitor and report on marketing campaign performance, providing insights and recommendations for optimisation.

- Developing a digital marketing strategy which aims to increase brand recognition with a variety of customer groups. - Testing how influencer marketing could benefit the brand.- Monitoring competitors on various digital platforms to evaluate their various offerings.- Building relationships with suppliers and working with them to create various marketing opportunities.- Writing editorials and press releases for papers and magazines.- Creating scripts for in-store radio and local radio adverts.- Updating all social media platforms and monitoring these platforms.- Working with brand designers to create a range of own brand products.- Creating promotional flyers every 3 weeks to showcase the range of offers available to customers.- Co-ordinating point of sale material to ensure a clear message is given to all customers.

Some of my daily roles included the following:- Studying all competitors and evaluating their product offerings.- Conducting market research with existing and potential customers to find areas where improvements can be made.- Analysing the customer experience on the blog using Google Analytics.- Building relationships with suppliers to ensure the best result for both the supplier and Evergreen.- Studying the business as a whole to understand the optimum target market and looking at how to target this market.- Writing editorials and press releases for local papers and magazines.- Building the strength of the Evergreen brand and increasing brand awareness.- Planning yearly marketing strategies and ensuring they are communicated throughout the company.- Updating and increasing popularity on all social media platforms on a regular basis.- Measuring the effectiveness and efficiency of all communication levels including social media platforms.- Organising events for the company, both in-store promotional events and those of a larger scale.- Writing SEO content for the website in the form of blogs, recipes and product descriptions to take advantage of market growth opportunities.- Uploading information to our online store using Magento and WordPress. This includes having an understanding of HTML.- Designing promotional material for all stores on a monthly basis using both Photoshop and Adobe Fireworks.- Delegating work to junior members of staff and training them in certain areas when necessary.- Dealing with FSAI alerts and ensuring all health and safety precautions are met.- Co-ordinating point of sale material including window material to ensure a clear message is given to all customers.- Designing a company magazine and recipe book which are distributed through all Evergreen stores.