As a highly skilled communicator with a diverse range of expertise, I have helped my team achieve exceptional results in various fields, including leisure and business tourism, corporate and internal communications, and international press relations. My expertise includes- managing international press and influencer trips,- crafting engaging press releases and web content,and- executing proactive and reactive communication strategies.My experience managing social media, finance, bookings and itineraries, monitoring media coverage, and efficiently managing journalist enquiries make me a valuable asset to any organization. Additionally, my content research and planning background enable me to identify and leverage opportunities to enhance brand awareness and effectively communicate key messaging.

As an employee of NHS Trafford CCG, I held a multifaceted role encompassing a range of responsibilities. In particular, I managed the organization's social media channels, utilizing Hootsuite and Google Analytics to analyze engagement and produce engaging content for our audience. In addition, I worked closely with Accountable Officers and the Medical Director to craft blog content highlighting the latest developments and initiatives within the organization.As part of my role, I coordinated engagement events that brought patients and clinicians in Trafford together, liaised with media outlets to create impactful press releases, and managed the public-facing website and staff intranet. Additionally, I worked closely with pharmaceutical sales representatives to coordinate partnership events that supported the goals of our organization.To keep our stakeholders informed and engaged, I sourced content for weekly newsletters and used AB testing and analytic software to monitor engagement levels. Lastly, I produced design content using Adobe CC and Canva to create visually appealing assets that supported the organisation's goals.Overall, my time at NHS Trafford CCG was a rewarding experience that allowed me to utilize my communications, analysis, and design skills to contribute to the organisation's success.

As an apprentice at Trafford Council, I had the opportunity to take on a diverse range of responsibilities. One of my primary roles was to coordinate multiple social media accounts, each with over 10,000 followers. This involved creating engaging content and ensuring that it was posted at the optimal time to reach the widest possible audience.I also worked on coordinating content using bespoke design software, allowing me to develop my creative skills and create visually appealing content for various departments within the council. In addition, I was responsible for producing web content and building analytical reports to monitor the performance of our digital channels.Finally, I was involved in building SEO for several council departments. This allowed me to develop a deep understanding of how to optimize web content for search engines, ensuring that it was easily discoverable by our target audience.I have also actively participated in the Greater Manchester Apprenticeship Ambassador program, where I was presented with the opportunity to engage with students, organizations, and local politicians, discussing my valuable experience as an apprentice.

Whilst at University I was involved in a project working with a student who was completing his Music Journalism Master’s Degree. The agency we worked with was based in the West Midlands and they specialised in the Public Relations of electronic music artists many of whom had already established themselves in their industry. My colleague would handle the administration and client management services and I would handle the production of content and creative aspect of their digital media portfolios. Through this enterprise we traveled to a variety of different venues and festivals across the British Isles providing digital media coverage.

Responsibilites: • Contacting and informing students about Careers and Employability activities and events through social media including Twitter, Facebook and other relevant applications. • Work with the Careers Information Officer and provide cover for the office Information Point.• Providing front line information support for students • Promoting Careers and Employability services in particular the Chester Difference Award and Work Shadowing across the campus to ensure students are aware of all opportunities to develop their employability.• The post involved working closely with the Students’ Union. Developing and updating the Students’ Union employability board and engaging with students through Student Union activities.• Developing links with Student Support and Guidance, Work Based Learning and StARs.• Updating departments on the services that Careers and Employability offers.