Deputy Director Of Digital Strategy
The Office of Cannabis Management (OCM), New York State's pioneering cannabis regulatory agency, has made a profound impact with a groundbreaking approach to equity. Since legalization, OCM has generated over $520 million in revenue, expunged 300,000 cannabis-related convictions, licensed 150+ retailers, and secured $420 million for community reinvestment. With fewer than 250 employees, OCM is transforming communities and improving countless lives across the state.● Lead a team of 3 digital communications specialists, supporting the agency to creatively share the NYS Office of Cannabis Management’s narratives on equitable licensing, criminal justice, and economic justice initiatives, community reinvestment, enforcement efforts ● Oversee the digital execution strategy for consumer education as statewide adult-use licensing expanded from 0 to 403 within a year. This includes producing a cannabis education video series, conducting public livestreams, managing copy editing and approval for social media content, and analyzing social platform performance● Engage in cross-collaboration of state-wide teams to develop and implement communications strategies, crisis management, and educational resources to support 1.6M consumers, 403 licensees, and legislators across 10 New York State regions● Manage curation, copy editing, and audience management of OCM’s newsletter to keep stakeholders engaged and increase agency visibility, engaging over 60,000 subscribers from March 2024 to July 2024● Develop weekly performance reviews of social media data for senior leadership, providing insights on performance to inform future planning and decision-making
