The Office of Cannabis Management (OCM), New York State's pioneering cannabis regulatory agency, has made a profound impact with a groundbreaking approach to equity. Since legalization, OCM has generated over $520 million in revenue, expunged 300,000 cannabis-related convictions, licensed 150+ retailers, and secured $420 million for community reinvestment. With fewer than 250 employees, OCM is transforming communities and improving countless lives across the state.● Lead a team of 3 digital communications specialists, supporting the agency to creatively share the NYS Office of Cannabis Management’s narratives on equitable licensing, criminal justice, and economic justice initiatives, community reinvestment, enforcement efforts ● Oversee the digital execution strategy for consumer education as statewide adult-use licensing expanded from 0 to 403 within a year. This includes producing a cannabis education video series, conducting public livestreams, managing copy editing and approval for social media content, and analyzing social platform performance● Engage in cross-collaboration of state-wide teams to develop and implement communications strategies, crisis management, and educational resources to support 1.6M consumers, 403 licensees, and legislators across 10 New York State regions● Manage curation, copy editing, and audience management of OCM’s newsletter to keep stakeholders engaged and increase agency visibility, engaging over 60,000 subscribers from March 2024 to July 2024● Develop weekly performance reviews of social media data for senior leadership, providing insights on performance to inform future planning and decision-making

- Lead creative content for all digital platforms from ideation through project completion - Execute live streams & all digital events on FB, Twitter, and IG with Congressional Members and local officials to garner attention to relevant legislation- Create social media tool kits and campaign branding for legislative priorities - Pitch, produce, and post social copy, videos, graphics, gifs, and clips consistent with Rep. Clark’s brand - Shoot images and videos of Rep. Clark at appearances and bill votes for social and traditional press use - Track analytics for all social and streaming platform content to strategize optimization and growth

NowThis is the most-watched social news brand in the world, bringing in more than 2.5 billion monthly viewsCreated multiple ‘#1 Top Trending’ topic and ‘Editors Choice’ videos on a team of four producers that reached up to over 13 Million Views on NowThis and NowThis India Direct, shoot, write, and produce original stories from pitch to published delivery across multiple platforms Track digital social media insights and interaction for produced videos on Facebook, Instagram, and TwitterPitch daily digestible content to Senior Producers surrounding the topics of News and Entertainment. With focus on subjects relevant to civil rights, climate change, breaking news, education reform, and global threats

Coordinated and pitched editorial daily news content to Executive, Senior, and Junior producers Lead editorial videos for ‘18 Midterms and 2020 Presidential candidates’ campaign rally coverageEdited & published all V.O’s and soundbites on Adobe Premiere for breaking news, live shows, & social Managed Instagram and Twitter for launch of political commentary show, “SE Cupp Unfiltered”

Lead pre and post production shoots using Adobe Premiere Pro for Facebook Live, IG, Twitter & PeriscopeBudgeted journalism events of up to $20k for guests i.e. Anderson Cooper, Judy Smith and Audrey Irvine and received the 2017 Salute to Excellence Recipient “Too Colored for Cancer?”

Developed, shot, and wrote three videos for mobile app and social media audiencesPitched, edited, and researched daily videos using Adobe Premiere Pro CC for evergreen projects

I am responsible for clerical work for both offices, including working with Windows suite and utilizing my knowledge of campus organizations to answer students questions. Further, I assist organization officers with planning and budgeting campus organizations' events.

• Assembled and Distributed monthly newsletters• Responsible for managing social media pages to promote social justice campaigns

• Processed HRIS data entry and recruitment functions• Participated in the development of Student Internship Program for college entry level• Assisted the Benefits Administrator with clerical functions