- Key lead on Changi Airport Group's (CAG) Brand/Commercial verticals, offering integrated creative solutions to address a business need- Focus on delivering integrated campaigns and content creation

- Lead for for Changi Airport Group's (CAG) Brand/Commercial verticals- Launched CAG's largest integrated brand campaigns - Singled out as an exceptional contributor to the account in client's agency evaluation

- Part of the team that achieved 'Hall of Fame Advertiser of the Year 2013' for McDonald's- Provided campaign strategy for pre-launch, launch and during mid-campaign to ensure campaign momentum- Planned and executed through the line campaigns independently (Television commercials, press ads, in-store dress up, digital, outdoor engagement)- Established and fortified working relationships with clients- Provided clients with timely updates on the status of ongoing jobs- Provided regular competitive tracking and analysis for clients- Managed client's budget- Liaised with key partner agencies and production houses to ensure timely submission of deliverables in line with campaign strategy- Oversaw and facilitated shoots to ensure smooth proceedings- Established strong relationships within various departments in the agency