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Cindy Gilbert Email & Phone Number

Senior Manager, Marketing and Public Relations at Hong Kong Tourism Board
Location: Greater Sydney Area, Australia, Australia 13 work roles 3 schools
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Current company
Role
Senior Manager, Marketing and Public Relations
Location
Greater Sydney Area, Australia, Australia
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Who is Cindy Gilbert? Overview

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Quick answer

Cindy Gilbert is listed as Senior Manager, Marketing and Public Relations at Hong Kong Tourism Board, a company with 527 employees, based in Greater Sydney Area, Australia, Australia. AeroLeads shows a matched LinkedIn profile for Cindy Gilbert.

Cindy Gilbert previously worked as Marketing Manager, Shared Services at Aruma and General Manager Marketing (acting) at Aruma. Cindy Gilbert holds Bachelor'S Degree, Graduate Diploma In Marketing from University Of Technology, Sydney.

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Email format at Hong Kong Tourism Board

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Hong Kong Tourism Board

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Profile bio

About Cindy Gilbert

Senior communications and marketing professional with extensive experience across a range of industries and high-profile global brands in the B2C and B2B space. Expertise in building strategic comms and marketing plans, brand guardianship, content creation, project management, event activation and developing insight-led integrated campaigns across the full channel mix - owned, earned and paid. Diplomatic, collaborative working style with excellent stakeholder engagement and a commitment to deliver quality outcomes. Where I can add value to your team:• Strategic planning, & strong commercial acumen• Expertise in digital marketing & social media including website, eDM & content development• Formulation & evaluation of marketing & comms plans to drive both brand & business objectives• Leveraging customer research insights & data to inform, test & optimise for success • Creating insightful, segmented & compelling communications materials • Excellent copy-writing, editing, & brief writing skills • Brand management & positioning, value proposition & key message development • ATL, BTL & digital campaign planning, implementation & review• Deep exposure & understanding of the creative development process & media landscape• Navigating approvals & stakeholder engagement in complex matrixed environments • Reporting & analysis to measure success & generate learning• Agency partner & third-party supplier management (creative, media, pr, research)• Budget management, negotiation & forecasting• Sponsorship activation & co-op partner marketing • Customer journey mapping, persona creation, lead nurturing & acquisition• Process improvement & ideas generation• Championing innovative & best practice marketing solutions

Listed skills include Advertising, Airlines, Aviation, Marketing Strategy, and 50 others.

Current workplace

Cindy Gilbert's current company

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Hong Kong Tourism Board
Hong Kong Tourism Board
Senior Manager, Marketing and Public Relations
Sydney, NSW, AU
Employees
527
AeroLeads page
13 roles · 31 years

Cindy Gilbert work experience

A career timeline built from the work history available for this profile.

Marketing Manager, Shared Services

Current

Sydney, New South Wales, Australia

Jan 2021 - Present

General Manager Marketing (Acting)

Sydney, New South Wales, Australia

Nov 2021 - Nov 2023

Marketing Consultant

Sydney, Australia

CAPA - Centre for Aviation, is one of the world's most trusted sources of market intelligence for the aviation and travel industry. Along with hosting high-level international conferences and events, they also provide access to their data, news and analysis services through annual membership subscriptions.Provide strategic marketing advice and hands-on.

Nov 2016 - Jan 2021

Marketing Communications Campaigns Lead

Sydney, Australia

Connect Hearing is one of Australia's leading hearing care providers with over 130 centres across the country. Part of Sonova, the world leader and innovator in hearing care solutions. Orchestrate monthly mailer campaigns, customer segment journey reviews, process improvements, database management, content creation to engender loyalty, and generate key.

Aug 2019 - Aug 2020

Brand Communications Manager

Strategic and tactical brand planning including full responsibility for managing and executing all the go-to-market strategies and advertising campaigns across paid, owned and earned channels. This includes developing the annual ATL and digital marketing plan for the Royal Caribbean brand and leading the partnership of our creative and media agencies.

Jun 2015 - Jan 2016

Advertising Comms Manager

Sydney Area, Australia

Responsible for leading and managing the integrated annual marketing and advertising plan for Australia to achieve brand and tactical objectives across both consumer and trade channels. Included a strong emphasis on planning and executing marketing programmes to drive airline revenues, as well as championing best practice marketing activations to enhance.

2007 - 2014 ~7 yrs

Advertising Controller

Dubai, United Arab Emirates

To create and deliver all advertising and marketing materials to support the growth and drive the equity of the destination and leisure management brands - Emirates Holidays, Arabian Adventures and Congress Solutions Dubai leading a team of five. Working in depth with the business unit and creative agency to refine brand strategy and direction.

2005 - 2007 ~2 yrs

Advertising And Promotions Manager

Sydney, Australia

Responsible for developing all national advertising campaigns and retail promotions for Vodafone and trade partners including managing all co-op marketing programmes.

2002 - 2004 ~2 yrs

Retail Product Manager, Channel Marketing Team

Translate product marketing strategies into retail environments to maximise sales for our Globalstar satellite service and FastFone pre-paid mobile products.

2000 - 2002 ~2 yrs

Marketing Assistant

Sydney, Australia

Establish marketing processes and procedures to increase overall efficiency of the retail marketing team and assist in the execution and delivery of marketing campaigns.

1999 - 2000 ~1 yr

Marketing Assistant, Indirect Channel Marketing Team

Bt

Edinburgh, United Kingdom

Providing marketing and communication support for a team of ten.

1997 - 1998 ~1 yr

Primary School Teacher

Department Of Education, Employment, And Workplace Relations

Canberra, Australia

Regular teaching duties for children aged from 5 to 12 years old. Included curriculum development, designing individualised programmes to achieve both scholastic and behavioural objectives and organisation of school camps/excursions.

1995 - 1997 ~2 yrs
Team & coworkers

Colleagues at Hong Kong Tourism Board

Other employees you can reach at discoverhongkong.com. View company contacts for 527 employees →

3 education records

Cindy Gilbert education

Digital Marketing Certificate, Distinction

FAQ

Frequently asked questions about Cindy Gilbert

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What company does Cindy Gilbert work for?

Cindy Gilbert works for Hong Kong Tourism Board.

What is Cindy Gilbert's role at Hong Kong Tourism Board?

Cindy Gilbert is listed as Senior Manager, Marketing and Public Relations at Hong Kong Tourism Board.

Where is Cindy Gilbert based?

Cindy Gilbert is based in Greater Sydney Area, Australia, Australia while working with Hong Kong Tourism Board.

What companies has Cindy Gilbert worked for?

Cindy Gilbert has worked for Hong Kong Tourism Board, Aruma, Capa - Centre For Aviation, Connect Hearing Australia, and Royal Caribbean Cruises Ltd..

Who are Cindy Gilbert's colleagues at Hong Kong Tourism Board?

Cindy Gilbert's colleagues at Hong Kong Tourism Board include Jeff Wong, Cecile Wong, Fronny Chung, Masaki Imanishi, and Hannah Chan.

How can I contact Cindy Gilbert?

You can use AeroLeads to view verified contact signals for Cindy Gilbert at Hong Kong Tourism Board, including work email, phone, and LinkedIn data when available.

What schools did Cindy Gilbert attend?

Cindy Gilbert holds Bachelor'S Degree, Graduate Diploma In Marketing from University Of Technology, Sydney.

What skills is Cindy Gilbert known for?

Cindy Gilbert is listed with skills including Advertising, Airlines, Aviation, Marketing Strategy, Tourism, Marketing Communications, Online Advertising, and Marketing Management.

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