Codirectrice du journal Terre&Nature en charge de la gestion commerciale et marketing: abonnements, publicité et développement de la stratégie de la marque par la mise en place de services complémentaires tels que la vente en ligne (ecommerce), la création de cours et d'ateliers en lien avec les thématiques du journal.

Développement, acquisition et fidélisation des Salons organisés par des tiers sur le site de MCH Beaulieu Lausanne.

As Vice President of Marketing, and CEO of the Swiss entity I was responsible for providing executive leadership and management of the Company’s marketing organization and inbound and out-bound marketing activities worldwide, which include: corporate marketing, partner/channel marketing, product marketing, and product management. I drive the Company’s efforts to position itself as a visionary leader and to achieve its revenue goals. Responsibilities • Define the appropriate marketing organization for the company’s maturity/size. • Be a role model for the company culture. • Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning. • Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis. • Define and direct marketing programs for demand creation, lead generation and interface with sales VP for lead tracking and management. • Work closely with the sales • Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales • Work with the other executive team members to identify and develop strategic alliances, communicate with BoD members, and close/grow major customer accounts. • Develop and manage the Company’s entire marketing budget. • Develop and track metrics and success criteria for all marketing programs and activities. • Act as spokesperson for the company with press and analysts and at industry events.• Manage the Swiss office both in Lausanne and Zurich

Dans le cadre des centres de congrès de Bulle et Fribourg, j’ai eu la charge de deux salons. J’ai débuté en février 2009 comme responsable marketing, communication & sponsoring, dont j’ai repris en septembre 2009 la direction. Les tâches principales qui me m'étaient dévolues sont les suivantes : - développement des salons (mise au points de nouveaux concepts, de nouvelles animations visant à améliorer la notoriété et la fréquentation des salons)- recherche de nouveaux sponsors (depuis mon engagement, j’ai décroché 110'000 CHF de sponsoring)- fidélisation des sponsors existants- mise en place des campagnes de communication des différents salons (presse écrite, web, radios, TV et affichage urbain)- gestion des exposants et développement de nouveaux salons.

Reader and advertiser marketing.

Manager of all the publishing process from A to Z: conception, realization, coordination between graphists, printers, distribution network, library. Writing, Marketing (Attaché de presse) and Accounting.