Cindy Mcclanahan Email & Phone Number

Atlanta, Georgia, United States

Milledgeville, GA

As the Director of Marketing and Communications for Auxiliary Services at Georgia College, I manage the marketing activities of multiple units including: Sodexo Dining, Bobcat Card, Parking and Transportation, University Housing, Mail Services, Barnes & Noble at Georgia College and the Old Governor's Mansion Gift Shop.

Milledgeville, Georgia

• As the Marketing Coordinator for University Housing at Georgia College, I developed a comprehensive marketing plan for the department with the primary goal of increasing occupancy.
• Served as a member of the Housing Leadership Team assisting in the development and implementation of the mission, goals, principles, and strategic direction of the department
• Developed and implemented a marketing plan with the goal in increasing housing occupancy, promoting housing programs and initiatives, and proactively communicating with target audiences
• Managed a budget of $79k
• Establish and maintain a close connection with students through informal interactions, focus groups, forums, and other methods of obtaining feedback
• Coordinated and monitored departmental social media platforms

Milledgeville, GA

• In addition to my duties as Housing Marketing Coordinator, I was asked to serve University Housing as the Interim Associate Director of Student Development.
• Supervised Area Coordinators (2), Community Directors (8), and Community Advisors (56)
• Coordinated the student judicial processes for on-campus residents
• Trained staff on matters of residential education, higher education, student affairs and other topics needed
• Implemented professional development plans for staff
• Assisted in the planning and development of departmental guidelines to support organizational management

Denton, Texas

• Implemented marketing strategies to increase membership through direct solicitations
• Coordinated all marketing messages (print, email, website and others)
• Developed a tracking system to accurately assess campaign effectiveness
• Managed affinity partner contracts to ensure compliance and optimal revenue
• Coordinated licensing of brand marks and merchandise

• Organized staff training
• Supervised RAs, full time and part time desk staff
• Coordinated student discipline
• Served in Hall Director emergency on-call rotation
• Advised hall association
• Supervised programming activities of RAs

Master Of Public Administration (M.P.A.)

Ba, Journalism (Advertising And Marketing)

Activities and Societies: Advertising Club, Residence Life Advisory Council, Resident Assistant