Cindy Mcclanahan Email & Phone Number

Atlanta, Georgia, United States

Milledgeville, Ga

As the Director of Marketing and Communications for Auxiliary Services at Georgia College, I manage the marketing activities of multiple units including: Sodexo Dining, Bobcat Card, Parking and Transportation, University Housing, Mail Services, Barnes & Noble at Georgia College and the Old Governor's Mansion Gift Shop.

Milledgeville, Georgia

As the Marketing Coordinator for University Housing at Georgia College, I developed a comprehensive marketing plan for the department with the primary goal of increasing occupancy. • Served as a member of the Housing Leadership Team assisting in the development and implementation of the mission, goals, principles, and strategic direction of the department• Developed and implemented a marketing plan with the goal in increasing housing occupancy, promoting housing programs and initiatives, and proactively communicating with target audiences• Managed a budget of $79k• Establish and maintain a close connection with students through informal interactions, focus groups, forums, and other methods of obtaining feedback• Coordinated and monitored departmental social media platforms• Monitored the local housing climate for services and trends offered by the competition• Networked nationally to identify and implement best practices • Represented department at major university events (preview days, orientations)• Coordinated opening day activities and communications with incoming students and families• Served as a liaison between department and other university offices• Event planning and management• Supervised student tour guides, interns, and Graduate Assistants• Coordinated departmental assessment (SACS certification and EBI Satisfaction Survey)• Website design and editing through a content manager system (including a complete redesign)• Conducted staff training on various topics• Provided customer service training for department and outside groups

Milledgeville, Ga

In addition to my duties as Housing Marketing Coordinator, I was asked to serve University Housing as the Interim Associate Director of Student Development. • Supervised Area Coordinators (2), Community Directors (8), and Community Advisors (56)• Coordinated the student judicial processes for on-campus residents• Trained staff on matters of residential education, higher education, student affairs and other topics needed• Implemented professional development plans for staff• Assisted in the planning and development of departmental guidelines to support organizational management• Supervised hall programming• Supervised staff selection at all levels• Responded to emergencies in the residence halls and served on the campus-wide crisis management team• Managed a budget exceeding $1 million

Denton, Texas

• Implemented marketing strategies to increase membership through direct solicitations• Coordinated all marketing messages (print, email, website and others)• Developed a tracking system to accurately assess campaign effectiveness• Managed affinity partner contracts to ensure compliance and optimal revenue• Coordinated licensing of brand marks and merchandise

• Organized staff training • Supervised RAs, full time and part time desk staff• Coordinated student discipline • Served in Hall Director emergency on-call rotation• Advised hall association • Supervised programming activities of RAs • Hosted summer conferences • Fostered a community atmosphere among residents

Master Of Public Administration (M.P.A.)

Ba, Journalism (Advertising And Marketing)

Activities and Societies: Advertising Club, Residence Life Advisory Council, Resident Assistant