Cindy Toscano Email & Phone Number

San Antonio, Texas Area

Our experienced team provides reliable consulting services that help companies accelerate their success in the Federal Government with a specific focus on GSA Schedule program. We are fully committed as an extension of your staff to delivering superior, personalized service and offer authentic expertise throughout the life of your GSA Schedule. Our clients range from small business, aspiring government vendors to experienced, billion-dollar Federal contractors that need support in acquiring, managing or marketing various contracting vehicles, including GSA Schedules.Simply having a GSA Schedule does not guarantee sales—you need to actively network and market your capabilities to get results. We offers a broad range of marketing services to help you accelerate and grow your Federal Government sales. My team and I will review your print and digital marketing material including your web presence, B2G strategic planning, B2G email marketing, and government opportunity market research and analysis. Our solutions are tailored for your individual value proposition.

San Antonio, Tx

•Marketing Communications/Branding: create and distribute customer presentation, press releases, and tools that effectively describe and promote the organization and its services including graphics, brochures, company or service fact sheets, logos, or other promotional products. ; Support sales team by designing, building and providing print and digital tools to assist in their efforts•Social Media: Design, manage and implement the company’s social media initiatives, organize editorial development, and distribute content to build awareness, leads, and referrals•Market Research: Monitor competitive activity and recognize customer and/or prospect needs through market research to identify business opportunities •Direct Marketing: Lead generation; Write and/or edit all copy for print collateral and online communications•Marketing Services: Negotiate and manage outside vendors including agencies, printers, marketing research and other marketing service providers•Event/Exhibitor Manager: Create and coordinate all pre-show planning activities, logistics, and tracking of tradeshow invoices and expenditures. •Media Planner/Buyer: Responsible for researching, negotiating, scheduling, and buying appropriate media. To ensure selected media reaches target audience. •Website administrator: Revamped from the ground up company website. •Created VP of Regulatory Blog that enabled daily, weekly technical and regulatory updates. Tracked and analyze traffic and activity on all online tools.Accomplishments:○Overhauled marketing activities and helped company achieve brand recognition nationwide within the industry. ○Successfully reduced costs for the tradeshow program by 40% while almost doubling the number of exhibits per year.○Created and implemented social media tools to gain a 100% increase in on-line registrations.○Developed a PR program that included media key contacts for targeted markets.

Texas

•Help construct a marketing plan for small businesses.•Execute and implement marketing projects on a local level including grassroots and social media efforts.•Manage staff promoting client services and products•Monitor, track and adjust campaign to optimize results.•Experienced in Hispanic Marketing•Spanish/English translation services.

San Antonio, Texas Area

•Created marketing initiatives and executed campaigns to increase brand awareness for Print products including San Antonio’s Express-News, Hispanic and community papers and online products such as mySA.com. •Implemented and managed social networking strategies with the goal to increase web site traffic and sales.•Developed and managed cost-effective production solutions for projects including working with vendors and negotiating pricing to meet budget and timelines. •Provided custom client presentation to support sales efforts based on analyzing Market Research data.•Collaborated with internal creative teams to develop and complete projects up to clients’ expectations.•Managed content implementation and maintenance for marketing programs and campaigns ensuring quality control of all projects through approvals, editing, and proofing. •Work in team with editors, designers, and web developers to ensure promotional web sites were aligned with the sponsor’s media strategy, as well as the newspapers’ brand standards.Accomplishments:○Developed and supported sales efforts for a promotion contest that brought incremental revenue of $40,000 in a 3-month period. Increased traffic to the web site by implementing digital marketing initiatives.○Achieved over $60,000 in revenue for the Reader’s and Critics Choice Awards promotion. ○Effectively implemented the marketing campaigns and support for the re-launch of mySA.com and community pages web sites. ○Introduced an annual promotional calendar to highlight sponsorship opportunities throughout the year which help generate an additional $60,000 in revenue. ○Developed integrated marketing plans that included print, television, radio, and online elements to launch new Hispanic print products including Nuestras Empresas and the Hispanic web site SAcultura.com.○Recipient of the San Antonio Express-News Marketing Achievement Award – January 2009

San Antonio, Texas Area

•Marketing services for multiple brands including Shiner Beers, Corona Extra, Corona Light, Pacifico, Modelo Especial, Negra Modelo, Moosehead, and Trumer Pils.•Developed creative briefs for agencies to work from in developing promotions, campaigns, and POS.•Annually managed the allocation, purchasing, ordering, fulfillment and distribution of five million dollars worth of marketing material to over 300 distributors nationwide that supported all our beers. •Monitored for low levels, track distribution and reordered all marketing material stored at contracted warehouse. •Managed coupon promotions including design, legal clearance, production and redemption of web or printed self-liquidating offers, instant and mail-in coupons and sweepstakes orders for all brands. •Handled all aspects of print production. Coordinated quotes, selected vendors, processed purchase orders and approved invoicing. Point person to approve proofs, press checks and finalize distribution.•Worked with advertising agencies in the development, production and purchasing of innovative and effective temporary and permanent POS/POP.Accomplishments: ○Developed and implemented an e-Commerce strategy to streamline the POS promotion ordering process. This enabled ordering to be handled online and more efficiently.○By applying various business rules I ensured proper, efficient and accurate invoicing and payment tracking of POS and marketing material ordered.○Reduced storage by approximately 150 pallets through consolidation and analysis of obsolete and slow moving material, saving over $15,000 annually. ○Reduced by half the production time of self-liquidating offers, instant and mail-in coupons and sweepstakes by streamlining internal departmental communication. Worked closely with the redemption company and analyzed reports that provided an accurate ROI for each promotion.

San Antonio, Texas Area

•Acted as liaison between the Marketing department and the distributor network.•Conducted market research, competitive analysis and customer sentiment surveys.•Managed customer/prospect database and lead the transition from Access to CRM•Maintained and updated company’s Web site. Assisted in brochure design and development. •Coordinated communication and logistics for special events and trade shows

Mexico City Area, Mexico

•Assisted in market research, identified direct competition, defined target market and developed marketing strategies for the launch of a new brand of tequila into foreign markets. •Designed and developed in both Spanish and English marketing material and sales tools including presentations and collateral material. •Developed representative requirements and procedure manual. •Translated company documents to/from English and Spanish.

Bachelor Of Business Administration, Marketing

Business

High School Degree, Business