Cindy Toscano Email & Phone Number

San Antonio, Texas Area

Our experienced team provides reliable consulting services that help companies accelerate their success in the Federal Government with a specific focus on GSA Schedule program. We are fully committed as an extension of your staff to delivering superior, personalized service and offer authentic expertise throughout the life of your GSA Schedule. Our clients.

San Antonio, TX

• Marketing Communications/Branding: create and distribute customer presentation, press releases, and tools that effectively describe and promote the organization and its services including graphics, brochures, company.
• Social Media: Design, manage and implement the company’s social media initiatives, organize editorial development, and distribute content to build awareness, leads, and referrals
• Market Research: Monitor competitive activity and recognize customer and/or prospect needs through market research to identify business opportunities
• Direct Marketing: Lead generation; Write and/or edit all copy for print collateral and online communications
• Marketing Services: Negotiate and manage outside vendors including agencies, printers, marketing research and other marketing service providers
• Event/Exhibitor Manager: Create and coordinate all pre-show planning activities, logistics, and tracking of tradeshow invoices and expenditures.

Texas

• Help construct a marketing plan for small businesses.
• Execute and implement marketing projects on a local level including grassroots and social media efforts.
• Manage staff promoting client services and products
• Monitor, track and adjust campaign to optimize results.
• Experienced in Hispanic Marketing
• Spanish/English translation services.

San Antonio, Texas Area

• Created marketing initiatives and executed campaigns to increase brand awareness for Print products including San Antonio’s Express-News, Hispanic and community papers and online products such as mySA.com.
• Implemented and managed social networking strategies with the goal to increase web site traffic and sales.
• Developed and managed cost-effective production solutions for projects including working with vendors and negotiating pricing to meet budget and timelines.
• Provided custom client presentation to support sales efforts based on analyzing Market Research data.
• Collaborated with internal creative teams to develop and complete projects up to clients’ expectations.
• Managed content implementation and maintenance for marketing programs and campaigns ensuring quality control of all projects through approvals, editing, and proofing.

San Antonio, Texas Area

• Marketing services for multiple brands including Shiner Beers, Corona Extra, Corona Light, Pacifico, Modelo Especial, Negra Modelo, Moosehead, and Trumer Pils.
• Developed creative briefs for agencies to work from in developing promotions, campaigns, and POS.
• Annually managed the allocation, purchasing, ordering, fulfillment and distribution of five million dollars worth of marketing material to over 300 distributors nationwide that supported all our beers.
• Monitored for low levels, track distribution and reordered all marketing material stored at contracted warehouse.
• Managed coupon promotions including design, legal clearance, production and redemption of web or printed self-liquidating offers, instant and mail-in coupons and sweepstakes orders for all brands.
• Handled all aspects of print production. Coordinated quotes, selected vendors, processed purchase orders and approved invoicing. Point person to approve proofs, press checks and finalize distribution.

San Antonio, Texas Area

• Acted as liaison between the Marketing department and the distributor network.
• Conducted market research, competitive analysis and customer sentiment surveys.
• Managed customer/prospect database and lead the transition from Access to CRM
• Maintained and updated company’s Web site. Assisted in brochure design and development.
• Coordinated communication and logistics for special events and trade shows

Mexico City Area, Mexico

• Assisted in market research, identified direct competition, defined target market and developed marketing strategies for the launch of a new brand of tequila into foreign markets.
• Designed and developed in both Spanish and English marketing material and sales tools including presentations and collateral material.
• Developed representative requirements and procedure manual.
• Translated company documents to/from English and Spanish.

Bachelor Of Business Administration, Marketing

Business

High School Degree, Business