Clarissa Rodrigues Email & Phone Number

São Paulo, Brasil

- Management of the commercial planning for Leiturinha's e-commerce, aiming to achieve goals through product launches, coordination of commercial actions, and CRM and paid media campaigns;- Leadership in the project implementation of the new e-commerce for Loja Leiturinha, focusing on enhancing performance, technology, and user experience (UX/UI);- Redefinition of the layout, navigation flows, category architecture, and optimization of internal processes for customer service, billing, and shipping, improving operational efficiency.

Campo Bom, Rio Grande Do Sul, Brasil

- Commercial coordination of Schutz's international e-commerce in the United States, engaging teams and partner areas to achieve sales targets through high-quality deliveries;- Management and planning of the commercial calendar, including launches of collections, sales campaigns, and promotional actions to optimize inventory turnover;- Implementation of integrated digital marketing strategies, including paid media, SEO, banners, and improving the customer experience on the website;- Projection and analysis of monthly, quarterly, and annual sales, monitoring KPIs, and presenting performance reports to the board.

- Management of the Alexandre Birman brand on e-commerce platforms, in both Brazilian and international markets, focusing on meeting goals and monitoring specific KPIs of operations;- Planning and execution of marketing campaigns and promotions, aligned with the commercial and marketing guidelines of the brand;- Administration of paid media strategies and organic channels, optimizing brand visibility and engagement;- Detailed analysis of product performance, identifying trends and opportunities for improvement.

Porto Alegre E Região, Brasil

- Management of marketing for the e-commerce platforms of the brands Capodarte, Dumond, and Ortopé, with an emphasis on CRM and performance strategies;- Planning and implementation of campaigns focused on conversion, relationship building, lead generation, and traffic increase;- Continuous monitoring of strategic KPIs, ensuring alignment with business objectives.

Porto Alegre E Região, Brasil

- Responsible for marketing, focusing on branding and sales, through creating content for blogs, social media, and CRM;- Management of the customer experience pre- and post-sale, including the development of an intranet for brides to track their orders, automating post-sale service;- Planning and execution of a 5-year anniversary campaign, resulting in 10 days of commercial actions and engagement that strengthened connections with customers and brand presence;- Mapping the customer journey and structuring an intranet for brides, allowing efficient tracking of orders and automating post-sale service.

Porto Alegre, Rio Grande Do Sul

- Management of customer relationships through the brand's various communication channels, ensuring effective and personalized service;- Creation and development of content for social media, aiming to engage the target audience and strengthen the brand image;- Support in the execution of marketing campaigns and actions, collaborating with the team to achieve the established objectives.

Porto Alegre E Região, Brasil

- Management of client relationships, serving as the point of contact between them and the agency;- Coordination of internal communication campaigns, aimed at cultural changes, awareness, and integration;- Development and implementation of external communication campaigns, focused on branding, brand repositioning, and customer engagement.

Master Of Business Administration - Mba, Marketing Estratégico

Bacharelado, Relações Públicas