Claire Arnold Email and Phone Number

• Working for the Packed Product division of Tarmac Building Products I work closely with the sales team to develop an annual marketing plan to support sales team activities and customer requirements.• Manage packed product range. Monitor sales of current skus, rationalising poor sellers, looking at gaps in the existing range and market trends to develop NPD. Value NPD opportunity. Manage agencies to develop packaging and integrated launch plan including demonstration videos. • Driving the U-Can brand. I instigated the re-design and update of the U-Can website www.ucan.tv . Ensuring it was mobile, tablet and pc enabled, with easy to navigate functionality. Each product page has a ‘buy’ button linked to DIY.com which are tracked to measure intention to buy, average 2,100 clicks per month.• Developed a social media strategy to encourage engagement in U-Can and push consumers to ucan.tv. Average of 300 clicks per month from FB posts.• Working with customers including B&Q, Homebase, Wickes and independent builder’s merchants, to drive sales in stores. I attend regular customer meetings, present new product ideas, propose sales initiatives, update packaging, execute POS materials and arrange annual exhibitions. Setting KPIs and measuring results.• Pivotal in the conception, design and launch of the entire Tarmac packed products range including cementitious, building and decorative aggregates. Planning launch materials, launch presentation, product photography, website text and point of sale. Presenting new concepts to both external customers and internal sales teams.• Carried out extensive review of Tarmac floor levellers range, including competitor product specification overview, product testing, pricing, bag weights, customer listings to identify gaps in Tarmac range. Resulted in a Tarmac NPD development for a Fast Set floor leveller.

• Two part role; Channel Manager for Commercial & Education customers and Berol Brand Manager.• As Channel Manager I work alongside Sales Managers to develop and present marketing plans to customers for all Newell pen brands to deliver sales and increase consumer awareness. In tough economic environment Channel sales increased by 3% in 2011. • Channel activities include dealer prize promotions, price promotions and gift with purchase promotions.• Daily contact with customers to manage promotions, product sampling campaigns, catalogue content, new product listings and organising customer exhibitions. • As a Brand Manager, I have rejuvenated the Berol brand in the Education channel by creating a competition to ‘Win a Minibus’. Campaign was been shortlisted for an ERA Industry award.• Developed innovative Teachers Club, offering free resources to schools and engaging end user. Via Berol website Teachers have access to lesson plans, creative ideas, newsletters and free products. • 2013 I have developed a digital marketing campaign for Berol launching a Facebook page, with daily plan and associated promotions.• Education exhibitions reaching 21k Teachers. Developing generic stand for up to 3 exhibitions per year, organising contractors, graphics, give-aways and stock. Promoting the Teachers Club and key product benefits, along with selling product direct to teachers generating £27k sales.

• Developed a full commercialisation plan for new product ‘Sweetpeace’. I carried out in home consumer testing to determine market positioning, launched website, developed in store POS materials to inlcude display stand with video demonstration and arranged PR events. • Consumer exhibition - The Baby Show 60m² space, with additional negotiated front of house sponsorship to promote new product, agreed POS displays on 3 retailer stands sell Graco products.• Graco website - updated the consumer website with easier navigation and relevant details and carried out e-shot campaign.

• I moved to Bostik as a Product Manager for Tile Adhesive & Grout and Floor Leveling Compounds• Developed Annual plan which included, market place gap analysis to identify new opportunities, formulate new products in conjunction with NPD team, carry out market research to understand consumer feedback, developed packaging, developed unique point of sales materials to easy purchasing process and created a marketing launch plan on time and on budget.• Channel plans developed for major DIY customers, including range review and presentations.• Monthly report submitted to the Marketing Director reviewing sales by brand, GFK market analysis, competitor activity analysis, forecast accuracy, NPD progress, price promotions and A&P spend.

• Responsible for door furniture and hardware categories within B&Q, no.1 key account.• Detailed analysis of product range, market and purchasing patterns to identify the 2005 product range.• Strategy presentations to B&Q Commercial Teams.• Executed 2003 B&Q door furniture range review: - developed merchandising solution and in-store pos – on time and within budget - managed merchandising agency during 4 week roll-out (snagging lists / problem solving) - created effective communication plan including B&Q warehouse catalogue and web site. • Responsible for spend budgets of £550k, identifying requirement and then monitoring spend against.• Alongside B&Q marketing department generated in-store promotional ideas.