Growing up, I was always accused of talking too much. From friends to parents to teachers (‘Claire would do better if she didn’t spend all her time chatting…’), I was known as a bit of a blether.After a quarter of a century working in luxury hospitality, my desire to communicate has served me well. However, I’m also a true Scottish Highlander and so the thought of bigging myself up gets me running for the delete key. Therefore, here’s a quick overview of me and my career so far – eek.I’m extremely loyal to people and ideas that I admire and connect with. My 24+ years at one company is testament to this.I’m fired up by people and getting to know them. From meeting new clients to building relationships within teams, some of my most enjoyable moments have been, you’ve guessed it, getting to know and really understand people! This has allowed me to develop productive working partnerships across a wide range of areas, from fellow luxury brands in private aviation, jewellery and motoring, to HNW families; design and PR agencies, photographers and book publishers to tour operators, sporting professionals and models. As a leader I’m as keen to get to know the wider grassroots team as I am developing strategic relationships with my fellow senior managers. And when you engage, ideas bubble up and become the next great project – exciting!I’m also a great critical thinker. Age never comes alone, as they say, and for me the years have brought the knowledge that you get on much better as a talker when you learn to listen to the other person. In business, this has given me a canny knack for hearing all sides of an idea or argument, allowing me to steer discussions to find resolution and inspiration.I’m an adoptive mum of three. I mention this here as it puts work and working relationships into a very clear perspective. Don’t sweat the small stuff, enjoy what you’re doing and nothing is as important as family. Having that sort of home-life also means I’m empathetic and tuned in to what people are really thinking. My family experiences have taught me a lot about human nature and what pushes people’s buttons, all of which also feeds into my ability for critical analysis and decision making.I’m a team player who loves working with motivated, passionate people. That being said, I’m straight up and no-nonsense. I strive to set clear objectives, and appreciate when they're set for me, as this will get the best from us all. If you’re kind and sincere, I’ll go out of my way to help and support you, and if you want an honest option you’ll always get it from me :)
Claire L Bruce Consulting
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OwnerClaire L Bruce Consulting Dec 2023 - PresentDornoch, Scotland, United KingdomOffering clients a wide range of business input and services including strategic marketing, project work, event planning and research.
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Director Of MarketingSeeking New Opportunities Nov 2023 - Jan 2024Dornoch, Scotland, United KingdomA highly motivated and driven strategic marketing director within the luxury industry, I have a proven track record of both driving sales and providing exemplary levels of branding and image to a world-wide audience. During my 20+ years in the luxury industry, I have developed a wide range of skills from partnership engagement and client hosting to P.R., brand identity and project management. Combining excellent communication skills with a personable, professional outlook, I am a focused and empathetic leader who is looking for a new challenge outwith the hospitality industry.
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Director Of Marketing And MembershipThe Carnegie Club At Skibo Castle Apr 2019 - Jul 2023Dornoch, Scotland, United KingdomResponsible for the creation, development, and implementation of the club’s strategic marketing plan, covering all areas of sales within the business including membership acquisition, room sales, and incremental revenues. Leading on the club’s communication strategy to both internal and external stakeholders. Working closely with other department heads, enabling them to meet their commercial objectives through the provision of appropriate communications, promotional tools and presentations. Guiding the day-to-day activities of the membership and marketing teams. Lead on the development of the club’s strategic marketing alliances with fellow luxury brands. Oversight of the marketing spend budget. Lead on individual stand-alone projects such as the club’s Covid-19 response and staff recruitment drive. -
Membership Marketing ManagerThe Carnegie Club At Skibo Castle Dec 2015 - Apr 2019Dornoch, Scotland, United KingdomLed on a strategic approach to membership recruitment and retention targets, growing the membership year on year through an increase of applications and a decrease in resignations. -
Marketing ManagerThe Carnegie Club At Skibo Castle 2005 - Dec 2015Dornoch, Scotland, United KingdomOversaw the development of The Carnegie Club brand, whilst promoting membership to high-net-worth individuals. Was responsible for the creation and nurturing of Marketing Partnerships with luxury brands, such as NetJets, Jaguar Landrover and The Dalmore, to develop cross-brand promotion to each other’s clients. Led on the club’s communications, both to members and wider stakeholders. Engaged with outside agencies to curate the club’s P.R. image, as well as creating and developing the club’s promotional collateral, online presence and merchandising. Managed public and members-only websites as well as social media accounts. Selected and employed photographers, curated and styled photo shoots and managed image library. Oversaw the production of the club’s annually published, 84-page, glossy lifestyle magazine, liaising with the publishing house, editor, writers and photographers, and sold advertising to appropriate brands who reflect the club’s exclusivity. Collated and analysed monthly statistical information for presentation to Board.
Claire Bruce Education Details
Frequently Asked Questions about Claire Bruce
What company does Claire Bruce work for?
Claire Bruce works for Claire L Bruce Consulting
What is Claire Bruce's role at the current company?
Claire Bruce's current role is Luxury Brand Specialist / 10+ years in leadership role / WIT's Top 100 Women in Tourism / Freelance.
What schools did Claire Bruce attend?
Claire Bruce attended University Of Aberdeen.
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Claire Bruce
Hr Consultant - Supporting Start Up'S And Small To Medium Enterprises (Sme’S) To Introduce, Build And Manage Their Hr Function And People Priorities.Ware -
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Claire Bruce
Greater Aberdeen Area
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