Claudia Baim Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Burbank, Ca, Us

Burbank, Ca, Us

Bristol, Ct, Us

New York, New York, Us

Channel insights, strategy and media research▪ Assist in the development, training and integration of Artificial Intelligence tool to derive quick, templatized insights▪ Support brand teams, including Capital One, Burger King, and Sprint with research, KPI development, plan and measurement strategy, utilizing both proprietary and syndicated resources▪ Create dashboard for clients to track brand health metrics and evaluate weekly and yearly trends▪ Advise clients on test and learn scenarios, including test development, measurement partners and KPIs to track success▪ Contribute to and present client facing publications and agency POVs including The Living Room, Media Landscape, Future of Video, and Cord-Cutter Quarterly▪ Evaluate new measurement methodologies to develop opportunities and bring in new offerings to clients▪ Develop insights and contribute to strategic planning for pitches to new clients including ADT, Popeyes and Shell▪ Manage monthly report on media and measurement trends, distributed agency-wide and to clients▪ Evaluate market dynamics to create a market tiering system, informing budget decisions and media strategy for local plans▪ Assist in customer data integration with third party partners for linear TV viewership analysis from vendor RFP to result readout to client teams ▪ Conduct monthly trainings of syndicated and proprietary tools for internal teams

New York, Ny, Us

iHeartMedia Research Analyst June 2015-Present• Recognized as the Q1 2016 Research Director of the Quarter• Analyze monthly ratings and provide sales materials based on market needs for New York, Philadelphia and Boston• Create off-the-shelf research decks using Powerpoint for categories such as finance, home improvement, automotive• Manipulate raw data in Excel to build competitive Powerpoint decks for the automotive industry in New York and New Jersey• Manage local market websites by maintaining up to date presentations and market materials for the sales staff• Provide assistance and research in Powerpoint and Word for Corporate assignments and Multi-market Partnerships• Support sales staff and C-level executives with ad hoc research requests for accounts worth $100k+Total Traffic and Weather Network Market Research Analyst • Create reach and frequency schedules for single and multi-market campaigns• Create national advertising schedules to fit the national budget plan• Generate qualitative data specific to advertiser to enhance TTWN story• Produce weekly pre-posts and post-buy analyses for GRP orders• Support sellers and sales assistants on definitions and usage of the Research Information

• Utilized Starch AdMeasure SmartSystem and MEMRI to analyze data to create sales presentations • Created a master list of clients in Excel according to location, cost, and assigned sales representative• Researched and developed new client portfolios using data from company websites and relevant news found online

Nuremberg, Bavaria, De

• Input Starch Digital data in Excel to create surveys measuring the effectiveness of advertisements• Analyzed survey results to identify key drivers of advertising effectiveness; generated reports for clients• Reviewed past survey data to ensure accuracy of past Starch records