Claudia Mccrackin Email & Phone Number

Southfield, MI

• Develop, review and edit content for Medicare Advantage internal and external provider communications on behalf of Blue Cross Blue Shield of Michigan: online alerts, provider newsletter articles, provider letters.
• Proofread content for clarity, tone, style and grammar to ensure high quality and results-oriented communications.
• Provide consultation in corporate messaging, ensuring consistency is applied to communications.
• Coordinate with subject matter experts pertaining to the development and publishing of quarterly revisions to Medicare Advantage PPO Provider Manual.
• Work with business partners to identify communication needs, provide guidance on communication channels and help create strategic communication plans.
• Develop and improve workflows and business processes. Support special projects as assigned.

Clinton Township, Michigan

• Edit or write content for newspapers, court reporters, technical writers, HR consultants. Design, edit and write corporate and group newsletters. Proofread and format executive-level resumes, cover letters, policy and.
• Proofreader and editor for TechWrite, Inc. (Shelby Twp., MI) – 2008-2022Edited documents including grant applications, technical training manuals, university procedures and policies documents, required accreditation.
• Proofreader and editor for court reporters – 2000-2009Corrected spelling, grammar, verb tense, etc., on legal deposition transcripts.
• Wrote freelance articles for "Suburban Lifestyles" newspaper (Rochester, MI) and a fitness column for "The Pointer News” (Grosse Pointe, MI)
• Designed, wrote, edited Stony Creek Ridge HOA newsletter as Chairperson of Communications (Rochester, MI)

Southfield And Detroit, Michigan

Developed, reviewed and edited required Blue Cross Blue Shield of Michigan Medicare Advantage employer-group membership materials and member communications.

Royal Oak, Michigan

• Collaborated with Director of Marketing and staff on marketing and brand strategy focusing on increasing enrollment and raising awareness of tuition-free Cornerstone Schools opportunity. Developed, edited, and reviewed.
• Coordinated quarterly Partner Morning events at all five Cornerstone schools, during which individuals from the community volunteer to spend the morning with students, participate in activities and bond with a.
• Maintained and updated CRM system for enrollment staff.

Fraser, Michigan

• Developed and executed marketing programs/projects, with marketing and sales teams, across all media, encompassing promotional collateral, advertising, newsletters, press releases, trade shows, website and direct.
• Wrote and edited copy and content for promotional messaging, trade publications, sales material and newsletters. Tracked and reported open and click-through rates.
• Managed trade show and corporate event planning including logistics, budgeting, onsite setup/teardown, booth staff coordination, menu, SWAG and accommodations.
• Managed social media presence and analytics reporting. Wrote posts to all networks.
• Assisted in the development of promotional material consistent with company branding architecture and product offerings across all media to enhance zipLogix™’s position with current and potential customers.
• Strategized with the sales team to improve business development and lead generation through marketing campaigns.

Oxford, MI

• Strategized with the sales network to improve business development and lead generation through marketing literature, trade shows, social media and public relations.
• Created social media presence for Revolution Lighting on Twitter, LinkedIn, Facebook, and YouTube. Managed social media communication strategy.
• Managed all aspects of trade show/corporate event coordination and planning including budgeting, catering, all logistics and onsite setup/teardown, booth staff coordination, transportation, and accommodations.
• Overhauled email marketing (Constant Contact) process and updated lists to allow specific targeting of messages.
• Key member of corporate rebranding team. Increased brand awareness of new logo through Social Media and Email Marketing blasts.
• Coordinated distribution of promotional materials. Manage the creation and distribution of case studies.

Madison Heights

• Reviewed vendor acknowledgements, checking for price, material, and delivery discrepancies. Communicate with buyers and vendors to fix discrepancies, saving time and money. Followed up with and communicated delivery.
• Planned and coordinated yearly Manager’s Meetings and National Sales Meetings. Performed administrative tasks, data entry, and purchasing team support as needed. Maintained a positive working relationship with inside.
• Generated and distributed performance reports; designed and ordered promotional items for customers and vendors; performed accounts payable, marketing, and payroll duties; and monthly reconciliation of corporate.
• Wrote articles and contributed to AIN Plastics AIN FIT blog and Twitter feed.

Detroit, MI

• Marketing, Natural Gas Distribution (1993–94)
• Sales of capacity on our natural gas pipeline. Developed and maintained customer relationships and database.Human Resources (1990–1993)
• Maintained corporate records system and database. Trained employees on phone and voice mail system and performed upgrades and maintenance on system as necessary. Assisted Corporate Services manager as needed with.

Bsba, Marketing

Activities and Societies: Oakland University Alumni Association, American Marketing Association

Associate In Applied Health Science, Echocardiograph Technology

President's Club - Fall 2009, Dean's List - 2009-2013