With more than a decade of experience in web strategy, management, and development, I've had the opportunity to work on a wide-ranging portfolio of web projects at numerous organizations, ranging from small businesses and startups to B2B enterprises and large government organizations.At Fastly, I've led comprehensive website refreshes, executed strategic SEO initiatives, and optimized conversion rates. These efforts resulted in significant increases in engagement, organic traffic, and demand. My technical proficiency with various content management systems, along with advanced tools like Mutiny and Pardot, ensures I can effectively evaluate and enhance the complexities of websites and their associated martech stacks.Additionally, I have extensive experience in user testing, A/B testing, and developing personalization strategies using targeted approaches with tools such as Demandbase. My ability to collaborate effectively with cross-functional teams and external agencies, coupled with strong project management skills, enables me to excel in leading web strategy development, enhancing digital experiences, and achieving measurable business goals.