Cliff Allen Email & Phone Number

Tallahassee, Fl, Us

Tallahassee, Florida, United States

United States

A marketing creative studio specializing in branding, social media, art direction, graphic design, project management, illustration, photography, and copywriting.

Tallahassee, Florida Area

- Determining and implementing the FPA brand language across all media- Developing and executing the social media strategy for Facebook, Pinterest, and Instagram- Collaborating with ownership to determine marketing strategies, tactics & relevant execution- Building, managing and utilizing customer lists to reach key audiences with timely messaging- Directing photography & videography for use across all marketing efforts

Woodbury, Mn

• Setting a high bar for quality and creative excellence in how we use our brand(s) to communicate with multiple audiences by working with ownership and senior management to understand business needs, issues and opportunities in order to align brands with the overall vision• Creating and revising branding guidelines and managing assets that provide direction and clarity to campus brand ambassadors, external agencies and the in-house creative services department, enabling the creation of… Show more • Setting a high bar for quality and creative excellence in how we use our brand(s) to communicate with multiple audiences by working with ownership and senior management to understand business needs, issues and opportunities in order to align brands with the overall vision• Creating and revising branding guidelines and managing assets that provide direction and clarity to campus brand ambassadors, external agencies and the in-house creative services department, enabling the creation of on-brand communications consistent with brand standards• Maintaining brand identities and strategies for seven GEN colleges (Globe University, Minnesota School of Business, Broadview University, The Institute of Production & Recording (IPR), Minnesota School of Cosmetology, Broadview Entertainment Arts University (BEAU) and NTI School of Technology Show less

Edina, Mn

• Establishing creative direction for the marketing team by developing creative programs and/or design concepts that meet GEN business objectives • Supervising the GEN creative production team & coordinating all creative activities, including art direction, copywriting and photography• Providing quality control assurance through proofing, reviewing, measuring & evaluating creative output and project process(es)• Managing relationships with external vendors to meet deadlines, budget,… Show more • Establishing creative direction for the marketing team by developing creative programs and/or design concepts that meet GEN business objectives • Supervising the GEN creative production team & coordinating all creative activities, including art direction, copywriting and photography• Providing quality control assurance through proofing, reviewing, measuring & evaluating creative output and project process(es)• Managing relationships with external vendors to meet deadlines, budget, and quality standards• Maintaining the brand identities and strategies for all GEN schools Show less

Elk River

Managed and promoted the Interactive Media & Graphic Design department on the Elk River campus. Advised students and taught 3 classes per quarter.

Elk River

Classes taught: Applied Color Theory, Design Fundamentals, Design Studio, Digital Imaging, Illustrator, Intro. to PhotoShop, Page Layout (Indesign) and Typography & Composition.

Formulated and produced award-winning creative solutions for Fortune 500 companies. Provided copywriting solutions for the Realty Services Group. Acted as Editor and Copywriter for 24 newsletters per year. Managed photography inventory and annual budget. Provided direction to freelance photographers.

I created innovative design concepts for a diverse group of clients for print and web while managing our art department, acquiring competitive pricing from vendors and maintaining quality control at all stages of production including press approvals. I also developed client relationships through meticulous account management.

Anoka, Mn

While at Blount, I designed national advertising for publications, award-winning packaging for products in national retail chains, corporate identity for established sporting equipment companies, die-cut point-of-purchase pieces, trade show exhibits and annual product catalogs. I also maintained the design integrity of various brand collateral ensuring color integrity and design consistency, created full color conceptual renderings for presentation and directed complex photo shoots on location… Show more While at Blount, I designed national advertising for publications, award-winning packaging for products in national retail chains, corporate identity for established sporting equipment companies, die-cut point-of-purchase pieces, trade show exhibits and annual product catalogs. I also maintained the design integrity of various brand collateral ensuring color integrity and design consistency, created full color conceptual renderings for presentation and directed complex photo shoots on location and in studio. Show less

Bachelor Of Science, Communication (Television & Video Production), Graduated Magna Cum Laude

Minor: Film Studies

State Certification, Commercial Art

My Advertising Art degree included extensive training and projects to develop an acute understanding of Layout, Composition, Illustration.