Head Of Marketing
CurrentWe provide business management software for the wine industry, trusted by wine merchants, retailers, importers and agencies warehouses and retailers to manage their inventory, organise and improve their business processes and customer-facing value proposition.Key responsibilities include:- Marketing Strategy & Execution: Leading the development and implementation of our marketing strategy, overseeing a diverse client base and driving impactful multichannel campaigns.- Brand Management & Demand Generation: Championed a pivotal shift to demand generation in 2023, significantly elevating brand awareness among out-of-market prospects.- Sales & Marketing Alignment: Collaborating closely with the sales team to efficiently manage the marketing and sales pipeline.- Product Marketing: Collaborating with the product team to define product positioning and messaging. - Customer engagement & retention: Initiated and led a customer success program, fostering collaboration across multifunctional teams to improve customer retention and satisfaction.- Budgeting & Reporting: Managing marketing budgets and regularly reporting performance metrics to the board, ensuring efficient resource allocation and ROI optimisation.