Colin Mcroberts Email & Phone Number

Portland, Or, Us

Vancouver, Washington, United States

- Develops GTM strategy alongside executive and sales leadership to ensure long-term success- Builds acquisition campaigns for SDRs and AEs to increase qualified leads and closed deals- Analyzes conversion data in Salesforce and Tableau to optimize marketing funnel performance- Creates targeted outbound copy across technographics like industry, buyer persona, and product

- Automated email campaigns for 60+ apartment communities (22,000 units) new and existing - Replaced a costly customer satisfaction survey with an improved RentCafe NPS program, saving $60k per year- Built and managed ads across Facebook, LinkedIn and YouTube with monthly budgets exceeding $2mil- Led Sprout Social integration and onboarding process for 200+ property managers and sales associates - Implemented A/B test strategies which boosted average open rates to 24% and CTRs to 5% - Leveraged Asana for project management and streamlined communication for new and developing properties- Created SOPs for Facebook, ESPs, resident renewals, referrals, and review sites

Tualatin, Or

Medford, Oregon Area

- Worked with merchandising and creative teams to launch sales promos across web, email, and social- Contributed to web and social media strategy with content, promotions, and sweepstakes- Reported weekly and monthly KPIs of all web promotions in Excel with Google Analytics- Collaborated with internal teams to maintain promo calendar and provide performance review- Increased Y/Y KPIs and email revenue 15% each year, achieving $10M per year - Represented the company at motorcycle shows and events around United States