In this role, I harnessed cloud data warehouses like BigQuery and Snowflake, employing SQL, R, and Python to extract insights from extensive datasets, identifying patterns, trends, and key metrics pivotal to Insider's subscription business. Utilizing BI tools including Looker, Tableau, and Power BI, alongside applications like Excel, Google Sheets, Google Colab, PowerPoint, and Slides, I delivered data-driven insights to Marketing, Sales, and Editorial stakeholders. I played a pivotal role in developing and maintaining data models, enhancing operational efficiency for customer acquisition and retention teams and instilling greater confidence in the accuracy of data-driven decisions. Regularly communicating analytical findings and recommendations to stakeholders and top-level management on a weekly and monthly basis, I applied hypothesis testing techniques to contribute to well-informed strategic decision-making, positively impacting business outcomes. Additionally, I optimized team collaboration and communication through tools such as Rupert, Jira, Slack, and Miro, streamlining workflows for increased efficiency.

In this role, I built and led a versatile team providing comprehensive support across various departments, including Management, Sales, Marketing, Web Development, and Finance, as well as Agency and Advertiser clients. I spearheaded the implementation of an end-to-end digital campaign management process for direct campaigns, ensuring the achievement of advertiser KPIs and maintaining high client satisfaction. Additionally, I developed and executed streamlined processes to enhance ad operations workflows, increase efficiency, and reduce errors, with a particular focus on improving processes and ensuring quality control. Notably, I successfully formulated and executed a programmatic strategy, resulting in an exceptional over 1000% increase in yearly programmatic revenue in 2019, showcasing my proficiency in driving programmatic ad revenue growth and optimizing ad inventory. Furthermore, I established tools and processes for delivering monthly and quarterly digital revenue reports, significantly reducing turnaround time from 14 to 5 business days, underscoring my ability to enhance operational efficiency and accuracy.

In this role, I progressed through three promotions within the Ad Ops department over three years, ultimately attaining the position of Associate Director. Recognizing a crucial need for a specialized role to address the expanding technical demands of Digital Ad Operations, I successfully established and grew a team of Implementation Managers from one to six in just two years. Serving as the primary technical liaison for the Ad Ops department, I streamlined interdepartmental communication to enhance operational efficiency. As a leader, I spearheaded the project management and integration of display, mobile, and video vendor technologies into Complex's CMS and ad servers, optimizing digital advertising operations. Applying insights from the Making Measurement Make Sense (3MS) initiative, I led a strategy revamp for digital ad engagement metrics, fostering stronger consumer-brand connections. Additionally, I achieved recognition by winning first place in Complex's Digital Hackathon II (2014) as a member of Team ACTUAL SIZE!, a collaborative effort including representatives from Web Development, Ad Ops, and Marketing. Our team contributed to the development of a prototype for a video commenting system for Publishers.

In this role, I took the lead in initiating, implementing, and documenting procedures to enforce business rules related to the creation and delivery of Double Verify's JavaScript tracking tags. Leveraging my subject matter expertise, I provided valuable insights to Sales, Account Management, and clients on best practices and the capabilities of Double Verify's verification technology. Contributing to process enhancement, I identified and eliminated "non-value added" tasks, thereby streamlining the overall campaign set-up process. Additionally, I was chosen to participate in user acceptance testing (UAT) for new platform UI/UX upgrades, underscoring my commitment to ensuring optimal user experiences and functionality.

In this role, I managed trafficking, troubleshooting, and quality assurance for the Platform+1 RTB DSP and DMP, contributing to the development and documentation of campaign trafficking processes. I played a crucial role in creating a prototype of the AdChoices icon to ensure DAA compliance. Additionally, I oversaw the Media Operations department in the absence of the Director and Vice President, managing the day-to-day workflow, including campaign set-up, on-time trafficking, troubleshooting, and quality assurance. My involvement extended to creating, reviewing, and documenting new processes for trafficking campaigns in the Platform+1 RTB ad server, providing valuable insights into programmatic advertising dynamics.

In this role I managed the ad trafficking operations for a diverse network of 150+ small to large-sized publishers within the internet radio industry, extending our reach to 29 US markets. In this role, I organized bi-weekly training calls to educate publisher clients on ad server capabilities, trafficking procedures, and optimal strategies for inventory management. Additionally, I successfully trained and supervised remote teams of up to seven ad traffickers based in Bangalore and Pune, India. My responsibilities also included cultivating and sustaining relationships with online publishers, employing exemplary customer service, expert product knowledge, and a keen understanding of clients' business requirements.

In this role I took on the crucial responsibility of managing inquiries concerning account usage data and key performance metrics for customers utilizing Yahoo! HotJobs job posts and recruiting tools. I contributed by crafting sales datasheets that showcased benchmark metrics for the complete suite of Yahoo! HotJobs products. Additionally, I provided valuable support to the Sales team through the delivery of recurring and ad hoc reporting and data analysis on product performance. Furthermore, I played an instrumental role in generating account summary reports for the Majors client base, aiding in the facilitation of contract renewals.