Coco Sheng Email & Phone Number

California, United States

San Francisco Bay Area

San Francisco Bay Area

• Conducted competitive market landscape research to identify market trends, customer behavior, and demand patterns.
• Leveraged data analytics tools, including Microsoft Excel and Power BI to extract insights into user behavior and generated 15+ weekly reports on B2B renewal sales data and customer consumption for the leadership team.
• Monitored regional sales pipelines on Salesforce, tracking customer engagement and service adoption of customer success teams using Key Performance Indicator (KPI) metrics.
• Engaged in client-facing project management meetings, actively contributing to presentation preparation and delivery, effectively communicating project progress and strategic insights.

San Francisco, California, United States

• Crafted more than 30 promotional copies and produced engaging graphic and video content on social media platforms, leading to a 200% increase in follower growth within two months.
• Led marketing initiatives, designing and executing paid search campaigns using Google Ads and Keyword Planner, which grew paid search traffic by 80% and raised online visibility of brand.
• Tracked, analyzed, and generated monthly reports on performance metrics like Key Performance Indicator (KPI), Return on Investment (ROI), conversion goals, and competitive website analysis utilizing tools such as.

Berkeley, California, United States

• Managed and executed paid PR collaborations for Fifth Floor with more than 20 designers, design institutes, and various fashion resources, while monitoring social content visibility across various social media platforms.
• Optimized website pages by incorporating targeted keywords and adjusted the mobile website's formatting for improved mobile-friendliness, resulting in a significant increase in website click-through rate (CTR).
• Created PPC marketing campaigns to improve target audience reach, growing customer engagement on website by an average of 150% within 3 months.

Shanghai, China

• Collected, analyzed, and delivered monthly data analysis reports summarizing UnionPay's sales and transaction statistics,employing Microsoft Excel tools like v-lookups and pivot tables.
• Orchestrated the compilation and archival of more than 80 business contacts, fostering connections between UnionPay and its commercial tenants.

Shanghai, China

• Facilitated communication with brand licensing departments of partner companies and finalized cooperation schemes.
• Oversaw event promotions and decoration of venues, such as the collaborative exhibition “Luminaries” between Discovery and the artist Luke Jerram held at the Bund in Shanghai.

Bachelor'S Degree, Economics, Data Science, Junior

Activities and Societies: Chinese People Union, Eta Omega Chi fraternity, ASUC student union

High School Diploma, High School/Secondary Diplomas And Certificates

Activities and Societies: ATO president, Dorm Leader, Horseback riding teamCum Laude, School writing center tutor

Summer Program Student, International Relations And Affairs

Activities and Societies: Seminars, Group presentations, Model UN

Summer Program, International Relations And Affairs