Lu Yao

Lu Yao Email and Phone Number

Brand Director @ E Share Technologies Inc
leesburg, virginia, united states
Lu Yao's Location
Hangzhou, Zhejiang, China, China
About Lu Yao

I am the one who always keeping curious about the life, have passion with unfamiliar terrain.Prefer long-term vocational purpose, and willing to get a new chance to working in the area which could take an advantages of my 10 years working experience.Having high standard in English writing and speaking, good at organizing and coordinating. Effective communication skills and strong problem-solving skills.Easy going, team player, detail oriented and able to work under pressure

Lu Yao's Current Company Details
E Share Technologies Inc

E Share Technologies Inc

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Brand Director
leesburg, virginia, united states
Employees:
2
Lu Yao Work Experience Details
  • E Share Technologies Inc
    Brand Operation Director
    E Share Technologies Inc Sep 2015 - Present
    中国 辽宁 大连
    1. To deliver the financial goals and market share objectives for responsible category and brands: marketing objectives including market share objectives and brand health.2. Review & maintain comprehensive marketing knowledge in order to develop brand plan effectively.Recommend to supervisor any need for product/package innovation and renovation3. Direct the agency to develop and implement effective advertising and media strategy.Evaluate advertising agency performance, making recommendation for improvement.4. Develop, implement and evaluate promotion plans5. Continuously review and propose the pricing strategy to meet the market situation.6. Plan and control the budgeted A&P fund at the most productive level. Monitor the actual expenses to ensure the spending is within budget. 7. Analyze sales history and coming promotion plan to come up with best sales forecast8. Provide objectives and directions for sales to develop trade promotion programs, instore plan, and merchandising plan.Media planning & buying- Recommends brand / sub-category media strategies based on consumer understanding and the evaluation of available information- Drive ROI and effectiveness on media. Well manage media budget to develop smart media planning in a cost efficient way to drive effective media investment.- Work with brand team to closely follow up on media material development to ensure media material on time delivery- Facilitate brand team at hot media project planning, buying and implementation- Proactively monitor media result to ensure campaign achieve KPIs- Provide analysis and post-checking reportBrand PR planning and execution- Work with brand team and 3rd party agency or media to develop PR activity to support brand building or new product launch- Lead through PR activity and ensure it executes well- Build close relationship with media to strive for more PR resources for brand buildingCooperation partner:L‘oreal Paris /ABC / VIVO / OPPO / SUNING / Fiil etc
  • Sina.Com
    Creative Director
    Sina.Com Aug 2012 - Sep 2015
    中国 辽宁 大连
    1. Creative idea according clients demand, products feature and target marketing, responsible for design of core creative idea.2. Complete project planning and design in accordance with customer requirement, making the project presentation on behalf of the company.3. Responsible for overall project creative thinking and develop creative concepts included Event, Visual, digital.4. Leading team to finish design work and make sure the creative can achieve ensure According to budget.5. In charge of creative design and executive, managing daily work and project implementation. 6. Work hand in hand with the team to develop strong conceptual campaigns;7. Responsible for executing work schedule and performance objective of design and executive team to ensure accomplishment on time.8. To ensure success of the project, in charge of maintenance customer relations and efficient communication to improve whole department work efficiency.9. Responsible for design of quality and all of project must accomplished base on reasonable cost and budget plan.10. Help team to complete annual performance target.11. To carry out effective methods of team management and training team member to step forward and reached advanced level of international levels.12. Responsible for update company profile and website.Cooperation partner: Uber / Maserati / Macalline / JOYRUN / Snowbeer /Redbull etc
  • Gostockgo Co.Ltd
    Overseas Marketing Director
    Gostockgo Co.Ltd May 2007 - Jul 2012
    中国 广东 深圳
    Offline Duties1. Making annual purchasing planning according the characteristic of brand, annual sales report and international fashion trend; 2. Put the planning into action, in charge international and domestic purchase , already-made products, outsourcing ; 3. Keep good relations with international and domestic suppliers, to obtain a reasonable price range, be certain to have a high profit margin 4. Coordinated with sales and productions department, make annual planning into designing and processing; 5. Familiar with domestic quality control rules, make every section going smoothly, to ensure update new products every time; 6. Making the new production promotion plan.Make an regular inspection tour of brand flagship store , adjust store layouts; 7. Had attended exhibitions both on abroad & at home,to receive the first-hand fashion messages.Online Duties:1. Daily operation management of Dalian Operation Center;2. Strategic planning and management of complete website and it's processes,coordinates project deadlines to ensure all deadlines are met;3. Provides assistance to IT team ,Production Team in the day-to-day management of projects4. Website update depending on daily data;5. Coordinated IT , UI design,insurance best user experience6. SEO, SMO, PPC,Google Adwords7. SNS Overseas Promotion 8. New market analysis and making overseas strategy;Cooperation Partner: Wal-mart / IKEA / 99cents / Dollar Tree /
  • China Travel Service
    Inbound Manager
    China Travel Service Aug 2004 - 2007
    Wuhan, Shanghai, Beijing
    1. According Guest demands and budget make the group travel plan in china,to be provided the best service on each station 2. Accompanied foreign Travel Agency to make an inspection tour of the series line 3. Work out the service standard to each local travel Agency, make an contract with local Travel Agency, Star Hotel . To ensure the guest satisfation.4. To be the tour leader to coordinated local travel services and deal with the guest compliant and any other emerencies 5. Training the new staff and carry out the service standard to ensure guest satisfaction 6. Focus on the relatively new messages and attended the annual Travel Exhibitions to make good communications with other Travel service agencies.Cooperation Partner: Shangri-La / Sheraton/ Reach Tour

Lu Yao Skills

E Commerce Seo Smo Google Adwords Google Analytics Google Webmaster Tools International Trading Online Marketing Wholesale Suppier For Wal Mart Trend Forecasting Market Analysis Marketing Strategy Product Development Marketing Retail Negotiation Brand Promotion Social Media Business Development Management Sales Management

Lu Yao Education Details

  • Haerbin University Of Commerce
    Haerbin University Of Commerce
    English Language And Literature, General

Frequently Asked Questions about Lu Yao

What company does Lu Yao work for?

Lu Yao works for E Share Technologies Inc

What is Lu Yao's role at the current company?

Lu Yao's current role is Brand Director.

What schools did Lu Yao attend?

Lu Yao attended Haerbin University Of Commerce.

What skills is Lu Yao known for?

Lu Yao has skills like E Commerce Seo, Smo, Google Adwords, Google Analytics, Google Webmaster Tools, International Trading, Online Marketing, Wholesale, Suppier For Wal Mart, Trend Forecasting, Market Analysis, Marketing Strategy.

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