Lu Yao
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Lu Yao Email & Phone Number

Brand Operation Director at E Share Technologies Inc
Location: Hangzhou, Zhejiang, China 4 work roles 1 school
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Current company
Role
Brand Operation Director
Location
Hangzhou, Zhejiang, China
Company size

Who is Lu Yao? Overview

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Lu Yao is listed as Brand Operation Director at E Share Technologies Inc, a with 2 employees, based in Hangzhou, Zhejiang, China. AeroLeads shows a matched LinkedIn profile for Lu Yao.

Lu Yao previously worked as Creative Director at Sina.Com and Overseas Marketing Director at Gostockgo Co.Ltd. Lu Yao holds Bachelor'S Degree, English Language And Literature, General from Haerbin University Of Commerce.

Company email context

Email format at E Share Technologies Inc

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E Share Technologies Inc

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Profile bio

About Lu Yao

I am the one who always keeping curious about the life, have passion with unfamiliar terrain.Prefer long-term vocational purpose, and willing to get a new chance to working in the area which could take an advantages of my 10 years working experience.Having high standard in English writing and speaking, good at organizing and coordinating. Effective communication skills and strong problem-solving skills.Easy going, team player, detail oriented and able to work under pressure

Listed skills include E Commerce Seo, Smo, Google Adwords, Google Analytics, and 17 others.

Current workplace

Lu Yao's current company

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E Share Technologies Inc
E Share Technologies Inc
Brand Operation Director
leesburg, virginia, united states
Employees
2
AeroLeads page
4 roles

Lu Yao work experience

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Brand Operation Director

Current

中国 辽宁 大连

1. To deliver the financial goals and market share objectives for responsible category and brands: marketing objectives including market share objectives and brand health.2. Review & maintain comprehensive marketing knowledge in order to develop brand plan effectively.Recommend to supervisor any need for product/package innovation and renovation3. Direct the agency to develop and implement effective advertising and media strategy.Evaluate advertising agency performance, making recommendation for improvement.4. Develop, implement and evaluate promotion plans5. Continuously review and propose the pricing strategy to meet the market situation.6. Plan and control the budgeted A&P fund at the most productive level. Monitor the actual expenses to ensure the spending is within budget. 7. Analyze sales history and coming promotion plan to come up with best sales forecast8. Provide objectives and directions for sales to develop trade promotion programs, instore plan, and merchandising plan.Media planning & buying- Recommends brand / sub-category media strategies based on consumer understanding and the evaluation of available information- Drive ROI and effectiveness on media. Well manage media budget to develop smart media planning in a cost efficient way to drive effective media investment.- Work with brand team to closely follow up on media material development to ensure media material on time delivery- Facilitate brand team at hot media project planning, buying and implementation- Proactively monitor media result to ensure campaign achieve KPIs- Provide analysis and post-checking reportBrand PR planning and execution- Work with brand team and 3rd party agency or media to develop PR activity to support brand building or new product launch- Lead through PR activity and ensure it executes well- Build close relationship with media to strive for more PR resources for brand buildingCooperation partner:L‘oreal Paris /ABC / VIVO / OPPO / SUNING / Fiil etc

Sep 2015 - Present

Creative Director

中国 辽宁 大连

1. Creative idea according clients demand, products feature and target marketing, responsible for design of core creative idea.2. Complete project planning and design in accordance with customer requirement, making the project presentation on behalf of the company.3. Responsible for overall project creative thinking and develop creative concepts included Event, Visual, digital.4. Leading team to finish design work and make sure the creative can achieve ensure According to budget.5. In charge of creative design and executive, managing daily work and project implementation. 6. Work hand in hand with the team to develop strong conceptual campaigns;7. Responsible for executing work schedule and performance objective of design and executive team to ensure accomplishment on time.8. To ensure success of the project, in charge of maintenance customer relations and efficient communication to improve whole department work efficiency.9. Responsible for design of quality and all of project must accomplished base on reasonable cost and budget plan.10. Help team to complete annual performance target.11. To carry out effective methods of team management and training team member to step forward and reached advanced level of international levels.12. Responsible for update company profile and website.Cooperation partner: Uber / Maserati / Macalline / JOYRUN / Snowbeer /Redbull etc

Aug 2012 - Sep 2015

Overseas Marketing Director

中国 广东 深圳

Offline Duties1. Making annual purchasing planning according the characteristic of brand, annual sales report and international fashion trend; 2. Put the planning into action, in charge international and domestic purchase , already-made products, outsourcing ; 3. Keep good relations with international and domestic suppliers, to obtain a reasonable price range, be certain to have a high profit margin 4. Coordinated with sales and productions department, make annual planning into designing and processing; 5. Familiar with domestic quality control rules, make every section going smoothly, to ensure update new products every time; 6. Making the new production promotion plan.Make an regular inspection tour of brand flagship store , adjust store layouts; 7. Had attended exhibitions both on abroad & at home,to receive the first-hand fashion messages.Online Duties:1. Daily operation management of Dalian Operation Center;2. Strategic planning and management of complete website and it's processes,coordinates project deadlines to ensure all deadlines are met;3. Provides assistance to IT team ,Production Team in the day-to-day management of projects4. Website update depending on daily data;5. Coordinated IT , UI design,insurance best user experience6. SEO, SMO, PPC,Google Adwords7. SNS Overseas Promotion 8. New market analysis and making overseas strategy;Cooperation Partner: Wal-mart / IKEA / 99cents / Dollar Tree /

May 2007 - Jul 2012

Inbound Manager

Wuhan, Shanghai, Beijing

1. According Guest demands and budget make the group travel plan in china,to be provided the best service on each station 2. Accompanied foreign Travel Agency to make an inspection tour of the series line 3. Work out the service standard to each local travel Agency, make an contract with local Travel Agency, Star Hotel . To ensure the guest satisfation.4. To be the tour leader to coordinated local travel services and deal with the guest compliant and any other emerencies 5. Training the new staff and carry out the service standard to ensure guest satisfaction 6. Focus on the relatively new messages and attended the annual Travel Exhibitions to make good communications with other Travel service agencies.Cooperation Partner: Shangri-La / Sheraton/ Reach Tour

Aug 2004 - 2007
1 education record

Lu Yao education

  • Haerbin University Of Commerce
    Haerbin University Of Commerce
    English Language And Literature, General
FAQ

Frequently asked questions about Lu Yao

Quick answers generated from the profile data available on this page.

What company does Lu Yao work for?

Lu Yao works for E Share Technologies Inc.

What is Lu Yao's role at E Share Technologies Inc?

Lu Yao is listed as Brand Operation Director at E Share Technologies Inc.

Where is Lu Yao based?

Lu Yao is based in Hangzhou, Zhejiang, China while working with E Share Technologies Inc.

What companies has Lu Yao worked for?

Lu Yao has worked for E Share Technologies Inc, Sina.Com, Gostockgo Co.Ltd, and China Travel Service.

How can I contact Lu Yao?

You can use AeroLeads to view verified contact signals for Lu Yao at E Share Technologies Inc, including work email, phone, and LinkedIn data when available.

What schools did Lu Yao attend?

Lu Yao holds Bachelor'S Degree, English Language And Literature, General from Haerbin University Of Commerce.

What skills is Lu Yao known for?

Lu Yao is listed with skills including E Commerce Seo, Smo, Google Adwords, Google Analytics, Google Webmaster Tools, International Trading, Online Marketing, and Wholesale.

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