Brand Operation Director
Current1. To deliver the financial goals and market share objectives for responsible category and brands: marketing objectives including market share objectives and brand health.2. Review & maintain comprehensive marketing knowledge in order to develop brand plan effectively.Recommend to supervisor any need for product/package innovation and renovation3. Direct the agency to develop and implement effective advertising and media strategy.Evaluate advertising agency performance, making recommendation for improvement.4. Develop, implement and evaluate promotion plans5. Continuously review and propose the pricing strategy to meet the market situation.6. Plan and control the budgeted A&P fund at the most productive level. Monitor the actual expenses to ensure the spending is within budget. 7. Analyze sales history and coming promotion plan to come up with best sales forecast8. Provide objectives and directions for sales to develop trade promotion programs, instore plan, and merchandising plan.Media planning & buying- Recommends brand / sub-category media strategies based on consumer understanding and the evaluation of available information- Drive ROI and effectiveness on media. Well manage media budget to develop smart media planning in a cost efficient way to drive effective media investment.- Work with brand team to closely follow up on media material development to ensure media material on time delivery- Facilitate brand team at hot media project planning, buying and implementation- Proactively monitor media result to ensure campaign achieve KPIs- Provide analysis and post-checking reportBrand PR planning and execution- Work with brand team and 3rd party agency or media to develop PR activity to support brand building or new product launch- Lead through PR activity and ensure it executes well- Build close relationship with media to strive for more PR resources for brand buildingCooperation partner:L‘oreal Paris /ABC / VIVO / OPPO / SUNING / Fiil etc