Built a modest client base creating videos for various platformsCreated videos varying in content from corporate interviews to fitness related contentWorked with clients such as Air Miles and Christie Innomed to shoot and edit videos, through MediaplanetExperience manually shooting with a DSLR, basic lighting and sound knowledge and proficiency with Adobe Premiere Pro

Independently developed and published national cross-media content marketing campaigns, while consistently achieving and exceeding sales targets.Managed the full sales cycle including, prospecting 300+ leads per campaign and contacting marketing directors/managers to pitch various content marketing strategiesDeveloped customized content, digital and print distribution strategies for a variety of clientele to engage and reach their target audience. Pitched these content strategies to clients such as HSBC, VISA, Toronto Transit Commission and Canada Post. Digital content strategies included editorial and multimedia content hosted on various online hubs to optimize content that attracted the client’s desired target audience. Analyzed digital results upon campaign completion to offer strategic suggestions for future campaigns. Coordinated with clients and the internal production team to ensure alignment with clients’ objectives, including coordinating journalists, overseeing design and content reviewFilmed and edited a student testimonial video for Air Miles while collaborating with colleagues to ensure alignment with Air Miles’ messaging.

At Treemarc I had several responsibilities spanning from full cycle sales to social media marketing. As the only outbound sales representative I cold called businesses everyday through phone calls, email and Instagram direct message, closing 30 deals over a four month co-op. I also oversaw all marketing activities with guidance from the CEO and founder. I was responsible for creating a daily Instagram plan where I coordinated with the graphic designer to design specific posts targeted towards different industries and engaged with other businesses by using relevant hashtags. I created weekly blog posts that were posted on the website and promoted through Facebook and Instagram to generate more reads and awareness. Using self taught videography and editing skills and my knowledge of YouTube I initiated Treemarc's YouTube channel. Over 3 months I created 7 videos, ranging from customer features to sizing guides, that amassed over 2000 views.

As a business development rep I acquired 7 new leads with the potential to generate $400,000 in recurring annual revenue. I prepared potential leads and qualified leads through cold calling, market research and technical sales presentations while using CRM techniques. After qualifying leads I coordinated demonstrations and presented to upper level plant management and operations executives. During demonstrations I would analyze the potential client's situation to better understand their objectives and goals to identify the specific areas where Shoplogix could be beneficial.

As a franchise owner with Student Works Painting I was constantly working in a fast paced environment where new challenges were presented to me on each job. Over my two years with Student Works Painting I sold and produced $140,000 in painting projects. Each day I supervised crews and prioritized my time accordingly towards recruiting, marketing and sales activities. I managed several employees through directing door-to-door marketing teams and supervising up to 3 painting crews a day over multiple job sites. Through presenting over 140 estimates I developed skills in pre-closing, handling objections and closing the job with a 60% closing rate.

As a research assistant at Canso I completed the conversion of all investment research files to a paperless system under the direction of the head of research. I organized hundreds of files into boxes, catalogued contents and organized the shipment to Iron Mountain while interacting with several research analysts to sort, discard or shred unnecessary out of date files