Cody Gough Email & Phone Number

San Francisco, California, US

San Francisco, California, US

Strategic role focused on audience growth for NerdWallet's Smart Money podcast. Emphasis on building partnerships, making content recommendations, and reporting and measuring episode performance and show growth.

Orlando, FL, US

• Drove the transformation of Sweet Fish from a podcast editing firm into a strategic, creative ally producing best-in-class shows for more than 100 B2B clients.Key Achievements:
• Reduced inefficiencies in product offerings to increase margins by an average of 15 percent. Cut production vendor expenses by 80 percent. Proposed a new high-margin product, developed specs, created a process for.
• Restructured and aligned 3 teams within the Customer Experience department to better serve clients, which directly led to the retention of more than $350,000 in annual revenue at risk of being lost due to client.
• Led internal and external communications initiatives across the organization. Worked with sales, marketing, and account managers to align on messaging, including offering strategic guidance to potential customers on.
• Developed training materials for producers, booking coordinators, and clients to improve the overall quality of all Sweet Fish shows. This included co-authoring company blog posts, leading interactive training.
• Actively shaped Sweet Fish's quarterly goals and priorities during quarterly on-site executive team meetings (utilizing the Entrepreneurial Operating System, or EOS, framework adopted by the company).

New York, US

• Managed media relations, editorial planning, and podcast production for the start-up Curiosity.com, eventually achieving the business objective of being acquired by Discovery. Built Discovery’s podcast production.
• Managed external communications plans to grow the value and awareness of the Curiosity.com brand by: scripting and hosting segments for distribution on nationally syndicated television shows; managing media relations.
• Created, produced, and hosted the award-winning science podcast Curiosity Daily, in addition to leading its creative and promotional execution. Released more than 1,000 episodes of the 15-minute show, released every.
• Managed the development of Discovery’s internal and external podcast-related communications. Created a central resource containing documentation to guide Discovery networks in best practices, processes, and procedures.
• Developed and led training sessions with producers and hosts from TLC, HGTV, Food Network, Animal Planet, ID (Investigation Discovery), and other teams, and coached production companies on improving network shows.
• Produced and hosted live podcast recordings at: the Consumer Electronics Show; New York Comic Con; the American Association for the Advancement of Science Annual Meeting; and the Chicago Comic & Entertainment Expo.

Chicago, Illinois, US

• Scripted, booked, produced, hosted, and edited more than 1,000 podcast episodes, including the weekly full-length Curiosity Podcast and the 10-minute Curiosity Daily, released 5-6 days every week.
• Maintained a perfect 5-star rating on iTunes and developed an Alexa Flash Briefing skill for Curiosity Daily, consistently ranked among the top five highest-rated Alexa skills in the Education & Reference category.
• By invitation in 2019, engineered and hosted live podcast interviews at: the American Association for the Advancement of Science Annual Meeting; New York Comic Con; the Chicago Comic & Entertainment Expo; and the.
• Booked, interviewed, and collaborated with high-profile guests including LeVar Burton, Sean Carroll, Michio Kaku, Carl Zimmer, and academics from prestigious universities including MIT, Harvard, Cornell, Brown, and.
• Wrote scripts and recorded and edited weekly news segments for the nationally syndicated Top 30 TV program and Cheddar streaming network. Managed relationships with and pitched topics to producers at both organizations.
• Developed and executed social media strategies to efficiently manage and exponentially grow referral traffic from Facebook, Instagram, Twitter, Reddit, Tumblr, Pinterest, and HiHo. Designed, built, and maintained.

Chicago, IL, US

• Producer of the Brian Noonan Show and fill-in producer for multiple shows. On-air fill-in host starting in 2017.
• Consistently improved ratings and listener engagement through segment ideation in creative meetings, producing on-air audio packages, booking guests, and increasing social media audience over time. Worked closely with.
• Lead producer in charge of training producers and coaching hosts on responsibilities and programming best practices. Also worked closely with marketing and management to develop hosts to launch the WGN Plus Podcast.

Brighton, MA, US

• Led the development of six audio business cases known as “podcases” with a team from Harvard Business Publishing.
• Conducted online focus groups with students and professors to tailor podcases to their needs.
• Worked with Harvard Business School faculty and staff to schedule and engineer interviews with high-profile guests, including the CEOs of Luke’s Lobster, Farmgirl Flowers, Anomalie, and Primary, and several executives.
• Provided podcast hardware and software recommendations and support to help the team adapt to a fully remote interview environment at the beginning of the COVID-19 pandemic. Helped the team meet all deadlines and.

Chicago, Illinois, US

• Global manager of all B2B social media activity. Developed and led content strategy training sessions for senior partners, provided editorial support for blog posts and other external communications, oversaw regional.
• Led the most successful social media and communications campaign in the firm’s history by advising senior leaders during the company’s largest marketing initiative: an on-site presence at the World Economic Forum.
• Selected as the sole representative from the global marketing team to travel to Davos, Switzerland, to provide editorial and strategic guidance to senior partners. The firm achieved record engagement and reach—even.
• Authored and co-authored LinkedIn Publishing posts and helped receive feature placement on LinkedIn’s editorial channels, resulting in more than 1 million aggregate views following optimization and social.
• Designed and customized social media and digital brand training sessions for senior partners and other consultants. Delivered presentations and worked with consultants on-site in the firm’s London, Madrid, Mexico City.
• Grew the firm’s brand recognition and web site traffic by designing and incorporating a social media brand voice and strategy into the firm's global marketing efforts and standardizing across all regions.

Chicago, Illinois, US

• Ongoing development of global and local social media strategies with measurable goals for growth, adjusting strategies over time to adapt to changes across the social media landscape.
• Demonstrable growth of the firm's global brand presence across LinkedIn, Twitter, Facebook, YouTube, Glassdoor, and Google+ through content calendar development and copywriting tailored to each platform.
• Coordination with offices across the Americas, EMEA and Asia Pacific to reinforce a consistent global strategy that aligns with the firm's global digital marketing goals and standards.
• Production of social media training presentations, tutorial videos, email newsletters, and other resources to enable colleagues to navigate the constantly changing social media landscape to reinforce the firm's content.

Chicago, IL, US

• Developed social media strategies for new business pitches and existing client promotions across consumer marketing, shopper marketing and B2B marketing practices.
• Increased Head & Shoulders’ brand presence on YouTube by playing key creative and project management roles developing ideas for and coordinating with vendors on a substantial video initiative with the P&G team.
• Reported significantly increased social following and improved web site traffic for a regional Kraft coupon campaign as curator, copywriter and moderator of the program’s Facebook, Twitter and Pinterest pages.
• Improved social engagement for regional health clinic Physicians Immediate Care by developing a comprehensive consumer-focused content calendar for Facebook and B2B-focused content calendar for LinkedIn.
• Helped New Balance establish a presence on Tumblr to reach a new audience and wrote copy for their regional retailers to utilize on social media.
• Moderated Facebook pages and promotional microsites for Pacifico, Corona and Modelo, and provided social media counsel for those and other Crown Imports teams.

Chicago, IL, US

• Performed quality control for all videos and proofread all printed and digital marketing materials for Suite clients.
• Managed largest YouTube channel at its time and increased viewership by 60% through channel optimization.
• Managed email database of over 4,000 subscribers and wrote, designed, and distributed weekly email blasts.
• Defined specific job descriptions and managed Brand Activists during live events.
• Contributed ideas for studio development, conducted and recorded interviews with guest talent, hosted and managed live shows, wrote creative production scripts for special events, and engaged guests as a brand.

Chicago, Illinois, US

• Extensive multi-tasking including editing multiple audio files and fact sheets for distribution among radio programs across the country.
• Responsible for timing, playing, and logging pre-recorded legal breaks on WFMT during unsupervised overnight shifts while monitoring the station and its’ subsidiary Beethoven and Jazz Satellite Networks.
• Daily tasks included entering and editing cue sheets and drafting and sending DACS messages for distribution to various stations around the country.

Des Moines, IA, US

• Leadership position responsible for scheduling every song and element on-air on a daily basis, meeting daily audio production deadlines, and working with Drake University faculty to solve technical problems.
• Responsible for re-branding station when an FM license was acquired in August 2006 (station was originally web-based KDCS Bulldog Radio).
• Member of programming board with Drake University faculty, which dictated show policies and procedures.

Chicago, Illinois, US

• Proofread, revised, and distributed internal and external marketing materials.
• Worked with graphic artists to ensure accurate corporate branding and meeting deadlines.
• Compiled databases for executive management, including customer service feedback and competitors’ interest rates.
• Helped plan, organize, and staff annual customer appreciation golf tournament.

Des Moines, IA, US

• Executed marketing campaigns and on-the-street promotions for clients and various charity organizations in and around Des Moines.
• Emphasis on punctuality, mastery of broadcast equipment for live broadcasts, and friendly interaction with hundreds of listeners at live events.