Michael Coker Email & Phone Number

Bridgewater, Nj, Us

United States

• Spearheaded digital marketing strategy and operations across brand websites for American Standard, GROHE, DXV, and LIXIL Insider, driving unified brand experiences and digital growth.• Drove a 75% increase in DTC Ecommerce sales by designing and executing targeted consumer journeys, integrating advanced conversion tools, and leveraging strategic paid media campaigns.• Managed a 7-figure budget across Paid Ads, Paid Social, Affiliates, and Email, successfully onboarding and overseeing new advertising agencies and channels to maximize reach and ROI.• Recruited, led, and mentored a high-performing team of 5 direct reports, overseeing email marketing, paid advertising, and review acquisition efforts for the American Standard, GROHE, and DXV brands.• Delivered monthly executive reports with key insights on sales performance (P&L), campaign performance, A/B testing, and strategic recommendations for future channel optimization and growth.• Enhanced marketing technology stack by implementing and optimizing platforms including HubSpot, Salesforce Marketing Cloud, BazaarVoice, Google Ads, Google Merchant Center, Bing Ads, and affiliate networks, resulting in improved campaign performance and revenue growth.

Bridgewater, Nj

• Developed and optimized lead nurture strategies for B2B and lifecycle email campaigns for B2C, driving increased engagement and conversion across segments.• Launched dynamic email campaigns for DTC Ecommerce, resulting in a 60% increase in email-attributed sales and enhanced customer retention.• Led the cross-departmental implementation of Eloqua, integrating it with existing CRM systems to create a seamless and scalable marketing infrastructure.• Conducted comprehensive market research to identify key growth opportunities, providing data-driven insights and strategic recommendations to inform business decisions.• Led monthly executive meetings on email marketing analytics, presenting insights into customer behavior, campaign performance, and A/B testing outcomes to optimize future strategies.• Co-founded the Digital Center of Excellence, collaborating with cross-functional teams to establish best practices, streamline processes, and drive innovative marketing solutions.• Monitored key performance indicators (KPIs) to assess marketing effectiveness, continuously refining strategies to ensure alignment with business objectives and maximize ROI.

New Providence, Nj

• Provided full branding services and asset development throughout the startup phase • Managed digital agencies, mentored direct reports, and provided training of marketing applications• Aided developers and product teams with UX and branding for new service and application launches• Implemented the Pardot marketing automation system to improve lead conversions and nurturing• Relaunched website with focus on SEO, resulting in 30% traffic increase and 20% bounce rate decrease• Administered Google Ad campaigns and bartered media, leading to a 30% increase in qualified leads• Elevated brand perception over several years – through the company’s successful acquisition

New Providence, Nj

Dayton, Nj