Lisa Porter Email & Phone Number

Nationwide

Work as a catastrophe adjuster in areas significantly effected by hurricanes, tornadoes, wind, and hail. Guided policy holders through every step of the property claims process, initial inspection, supplement process, depreciation, deductible, replacement cost and actual cost. Worked independently to process claims, determine liability, scope loss, and.

• Negotiate directly with Realtors, Banking Institutions/Mortgage Servicers and Private Owners on multiple creative financing and property acquisition deals
• Create and foster relationships with home/land owners, developers, title companies, lenders, attorneys, and multiple municipalities
• Conduct financial analysis for investors, including sales comparables, cap rate, vacancy rate, and cash flow potential
• Supervise and coordinate capital improvements with zoning, code enforcement, subcontractors, and vendors
• Train new employees on multiple aspects of real estate acquisition

Memphis, TN

• Increased station marketshare by 20% thru non-traditional marketing opportunities: Community Involvement, Sponsorships, Sports Sponsorships, Lifestyle TV Show Interviews/Sponsorships, and multiple digital products
• Successfully stabilized and grew transactional accounts experiencing station credits of 5-15% of their annual spend month over month.
• Managed the following Advertising Agency accounts billing 100k+ annually: Morgan and Morgan Law Firm, First South Financial, Toyota Regional Dealers Group, Gossett Motor Cars, Concorde Career College, Blue Cross Blue.

Greater Memphis Area

• Develop and Manage multiple advertising campaigns for four stations simultaneously: creative concept(s), marketing/creative production, digital platform click through rates, billing/collections and, client expectations
• Develop and Execute cross marketing strategies that included multi station sponsorships, community outreach events, and live remotes
• Cultivate and grow multiple accounts to generate 1.5M of annual revenue collectively.

Greater Memphis Area

• Develop creative, "big idea" marketing & advertising solutions for our clients across multiple platforms (TV, mobile, web) to help grow their businesses and succeed!
• Project managed multi-media campaigns from concept, to production, thru the launch of local promotions.
• Created and developed marketing strategies that included Partnerships with affiliate radio stations, TV stations, & billboard companies to increase brand awareness for Bounce TV network and This TV network
• Prepared presentations to include creative marketing campaign(s), advertisement layout, script, proposed fee schedule, production, and time frame for completion.
• Generated revenue by contracting sales for airtime thru cold-calling, prospecting, networking, and referrals
• #1 sales rep nationally for multi-cast channels each month

Oakbrook, IL

• Responsible for exceeding sales quota and increasing customer base by introducing office equipment, software, network and information security services as business solutions, and providing account management services.
• Executing a daily action plan that includes: cold calling, scheduling client introductions and negotiation meetings with C-Level executives; distributing marketing materials; preparing presentations, proposals, quotes.
• Advised decision makers on innovative ways to improve business processes; sustainability thru differentiation and enterprise wide expense reduction strategies; and compliance with federal regulations
• Performing demonstrations and training sessions for customer’s staff after sale/contract completion
• Accountable for recapping weekly activity with upper management to ensure performance goals are met

• Responsible for acquiring new business and servicing existing business clients.
• Implemented tailored sales presentations for each client using a consultative sales approach
• Increased new business by creating a business portfolio and updated marketing materials, networking at conferences, and establishing a competitive pricing structure for clientele.
• Established weekly territory penetration plans to promote efficiency and time management

Bachelor'S Of Business Administration, Marketing Management

Bachelor Of Business Administration (B.B.A.), Marketing Management