Colin Baker Email & Phone Number

Ringwood, Hampshire

Responsible for developing the business by identifying corporate opportunities in the UK hospitality sector.

Romsey, Hampshire, Uk

Radix Traffic is a privately owned ISO9001 approved company located in Hampshire,England. Established in 1988 the company has developed an unrivalled reputation for reliable,cost effective and innovative products. The company manufactures all its products in the UK,and prides itself on professional yet flexible solutions to specific traffic industry problems.Primarily responsible for developing the Radix Traffic business in overseas markets; tasked with identifying and securing new routes to market for a portfolio of vehicle detection products.• Developed and implemented an export strategy for the Company in conjunction with UK DIT• Built international product awareness generating high level of enquiries from over 40 countries• Secured first export contracts in the United States, Brazil, Cyprus and Australia• Established international distributors with frequent travel in Europe and North America• Positioned the Company to secure R&D investment from Innovate UK / Catapults• Identified significant new opportunities in adjacent markets, generating and protecting IPR

Uk And Ireland

Created in 1828, Bureau Veritas is a global leader in Testing, Inspection and Certification, delivering high quality services to help clients meet the growing challenges of quality, safety, environmental protection and social responsibility.With more than 59,000 employees operating in 140 countries and a revenue in 2012 of €3.9 billion, Bureau Veritas is a trusted partner to 400,000 clients worldwide, offering innovative solutions that go beyond simple compliance with regulations and standards; reducing risk, improving performance and promoting sustainable development.Bureau Veritas is a world leading, professional services company, offering bespoke solutions to help organisations achieve, maintain and demonstrate compliance with quality, health, safety, environmental and social accountability obligations.

Directing business development across the UK and Ireland; delivering profitable growth year on year across divisional boundaries and global business lines. Developing, mentoring and encouraging a diverse team of 12 business development managers, leading by example to confidently engage with major accounts at board level.Up-skilling key account management throughout the region, identifying new target accounts with the potential to generate a step change in revenue. Supporting due diligence activity and rapidly integrating new acquisitions into the regional business development structure. Introducing strategic growth initiatives for global business lines and bringing together key players at all levels under the ethos of Intertek as One to foster cross selling and enter new markets.By positioning Intertek’s comprehensive service portfolio with a focus on business lines rather than divisional divide, securing incremental business with existing and new clients. Delivered for the UK and Ireland an additional £28M of cross divisional revenue over three years; focussing on high value opportunities capable of margin improvement whilst reducing expenditure through smart bidding and cost effective marketing activity.

Heading up the product and portfolio management function at Siemens Traffic Solutions for all on-street products worldwide with managing board responsibility for Business Development across the Urban sector with particular focus on strategic issues (such as developing the green agenda), mergers and acquisitions. Responsible (with seven direct reports based in Germany, China and the UK) for an international portfolio of on-street equipment, providing solutions which help reduce congestion, cut emissions and improve road safety.07/08 Orders 400M€, Sales 420M€, Gross Profit at 26% of Sales, 7.2% EBIT delivering 30M€

Selected by the new CEO of Siemens Intelligent Traffic Systems as one of three senior managers within the organisation to restructure the parent company and its satellite companies to form a single market leading traffic systems company. Subsequently appointed to the international managing board of the new global organisation as Business Unit manager (with six direct reports), tasked with portfolio management and delivering profitable growth year on year. Achieved outstanding results benchmarked against other business units and competitor organisations:05/06 Orders 3% up on budget at 188M€05/06 Sales 7% over budget at 196M€05/06 Gross Profit at 29% of Sales, 56.6M€05/06 EBIT at 5.3% of Sales delivering 10.3M€

Initially responsible for a team of five sales and tendering engineers at Siemens tasked with growing a profitable service business before building an effective marketing group for the complete traffic business - successfully introducing product and portfolio management to the organisation and establishing a professional marketing communications capability.

Responsible for taking selected innovation ideas to market, securing significant orders for electric drive technology from car manufacturers in Europe, North America and the Far East; and positioning the Company to win a multi-million pound surveillance system project in the Middle East.

Successfully identified and exploited a number of commercial opportunities for products based on technology originally developed for military use, including drive control systems for the electric cars of the future; vessel traffic surveillance systems; and an on-board emergency call system (providing vehicle location and tracking).

Secured a three million pound contract from Bofors in Sweden for surface to air missile simulators, before managing a successful sales team of eight ex-military officers and sales engineers winning multi-million pound defence contracts for digital fire control and electric drive technology in the UK and overseas.

Responsible for the successful completion of a computer generated visual system for use by the Sperry Corporation of Virginia in a US military helicopter simulator.

Employed by Nexos (a Bristol based technology Company funded by the Government's National Enterprise Board) to acquire digital voice bank technology from part of Exxon in the United States and transfer the knowledge back to what was to become BT in the UK.

Key member of team at Marconi Radar that first developed Computer Generated Imagery (CGI) for application in military flight and maritime simulators.

Bachelor Of Science (B.Sc.), Electrical And Electronics Engineering

B.Sc, Electrical And Electronic Engineering