Colin Masson Email & Phone Number

Boston Area, Ma, Us

I am excited to rejoin the manufacturing Analyst community as a member of ARC's enterprise software team, where I plan to share my experience evaluating, implementing, marketing and selling manufacturing, enterprise and supply chain edge and cloud solutions.As a former Research Director for Manufacturing with AMR Research for 5 years and most recently 15 years working at Microsoft enabling manufacturers digital transformation, I'm widely recognized across the global manufacturing ecosystem as an evangelist and advocate for the critical role manufacturers play in creating a more resilient and sustainable future for us all.Having spent 40 years in the front line of manufacturing across IT, OT, research and development, supply chain, and sales and marketing, and with manufacturing and technology executives in CIO and CTO roles, I bring a unique perspectives and insights on the congruence of people, processes, and technology needed to tear down silos and reimagine manufacturing.I'll be focusing my research agenda on the evolution of Industry Cloud platforms and applications, the growth of low code/no code, and the potential risks and rewards of applying generative AI to 'manufacture a more resilient and sustainable future'.

Redmond, Washington, Us

Colin Masson leads Industry Marketing strategy for Manufacturing, spanning all Microsoft products including AI, Azure IoT, Big Compute, Dynamics 365 and the Power Platform, Mixed Reality, Microsoft 365 and Teams, Windows and the recently announced Microsoft Cloud for Manufacturing. He is responsible for defining vision and value proposition in Manufacturing, establishing thought leadership with press and analysts, collaborating with Microsoft's R&D and Business Development on product direction and strategic partnerships, and executing marketing and sales programs that enable Microsoft's field and partners to deliver compelling and differentiated solutions to Business Decision Makers (BDMs) in the Manufacturing sector.

Redmond, Washington, Us

Colin Masson leads the Manufacturing and Supply Chain go-to-market strategy for Microsoft Cloud and Enterprise, spanning products such as Azure IoT Suite, Cortana Intelligence Suite, Dynamics 365, and AppSource. He is responsible for defining vision and value proposition in Manufacturing, establishing thought leadership with press and analysts, collaborating with Microsoft's R&D and Business Development on product direction and strategic partnerships, and executing marketing and sales programs that enable Microsoft's field and partners to deliver compelling and differentiated solutions to Business Decision Makers (BDMs) in the Manufacturing sector.

Redmond, Washington, Us

Colin Masson leads the Manufacturing and Supply Chain go-to-market strategy spanning both Microsoft Dynamics AX and CRM, at Microsoft Business Solutions (MBS). He is responsible for defining Dynamics vision and value proposition in Manufacturing, establishing thought leadership with press and analysts, collaborating with MBS R&D and Business Development on product direction and strategic partnerships, and executing marketing and sales programs that enable Microsoft's field and partners to deliver compelling and differentiated solutions to the Manufacturing sector.

Redmond, Washington, Us

Colin Masson is Worldwide Director for Consumer Goods within Microsoft's Worldwide Retail, Consumer Goods, Hospitality and Travel team. His primary responsibility is to lead the business development of Marketing Solution Areas for all industries addressed by the team, as well as all enterprise solutions addressing the needs of Consumer Goods companies, across Operations (Manufacturing and Supply Chain), Innovation Management, and Sales and Marketing. Colin works across Microsoft Business Groups and Industry Units, and especially with Microsoft’s worldwide Enterprise Partner ecosystem. Colin works within Microsoft's Enterprise Partner Group (EPG), and more specifically the WW Industry and Global Accounts team to help to develop Microsoft-based solutions that meet the needs of enterprise customers.

Redmond, Washington, Us

Colin Masson is one of the worldwide directors for cross-industry "Solution Areas" at Microsoft, and after a sabbatical in the dynamic world of Digital Marketing, has returned to his roots in 'Operations'. His primary responsibility is to lead the business development of Solution Areas in the Operations Category (including Manufacturing and Store Operations, ERP and Supply Chain) across Microsoft Business Groups and Industry Units, and especially with Microsoft’s worldwide Enterprise Partner ecosystem. Colin works within Microsoft's Enterprise Partner Group (EPG), and more specifically the WW Industry and Global Accounts team to help to develop Microsoft-based solutions that meet the needs of enterprise customers.

Redmond, Washington, Us

Colin Masson is one of the worldwide directors for cross-industry "Solution Areas" at Microsoft, and is currently focused on the dynamic world of Digital Marketing. His primary responsibility is to lead the development and implementation of Digital Marketing Solution Areas spanning Microsoft Business Groups and Industry Units, as well as Microsoft’s worldwide Enterprise Partner ecosystem. His team works within Microsoft's Enterprise Partner Group (EPG) to help Microsoft’s worldwide business to define and update Microsoft-based solutions to meet the needs of enterprise customers.

Redmond, Washington, Us

Colin Masson is the worldwide director for CRM, ERP and Supply Chain "Solution Areas" at Microsoft. His primary responsibility is to lead the development and implementation of Microsoft’s global CRM, ERP and Supply Chain strategy across Microsoft Business Groups and Industry Units, as well as Microsoft’s worldwide Enterprise Partner ecosystem. Colin guides a team of experienced enterprise software experts that have a deep understanding of current and emerging best practices and technologies across the communications, manufacturing and retail sectors. His team works within Microsoft's Enterprise Partner Group (EPG) to help Microsoft’s worldwide business to define and update Microsoft-based solutions to meet the needs of enterprise customers.

Boston, Ma, Us

Colin Masson brings more than 20 years of experience with a strong foundation in real-time manufacturing technologies and applications to his role as research director within AMR Research’s Value Chain Strategies Service. He specializes in operations excellence, demand-driven manufacturing, innovation and supply chain best practices, and supporting architectures and applications. Colin is a trusted advisor to global Fortune 500 companies.Colin has leveraged his background aligning manufacturing and corporate IT with his experience architecting real-time enterprise systems to evangelize and define Manufacturing 2.0 as a critical market need that overcomes traditional MES/ERP limitations and capitalizes on emerging service-based and collaboration-based architectures that manufacturers must leverage to make products right first time and on demand.

London, United Kingdom, Gb

Responsible for architectural evolution of IPS Production Management products and related integrations. Primary activities include development of Protean/PRISM Roadmaps to support Services Oriented Development and the associated development of new Web Services ‘Smart’ Clients. Also responsible for Business Intelligence, Application to Application (A2A) and Business to Business (B2B) integration architecture. Developed technical architecture for a Software Assembly Environment to support the delivery of Real Time Enterprise solutions by Invensys, and included the assessment of current 'Enterprise Enabling Technologies' of the broader Invensys software portfolio (including Baan, Marcam and Wonderware). Related activities include selection of OEM products (e.g. BPM, Workflow, Integration Broker, BRE/BAM, Portal, IDEs, etc), 3rd party Alliances, development of Marketing Collateral, Press and Analyst Briefings.

Us

Responsible for developing technical requirements for Sales and Marketing of Marcam's Protean ERP Solution, targeted specifically at Pharamaceutical, Chemical, Food and Beverage industries. Reported to VP Marketing, and CTO. Primary activities include selection of OEM products, 3rd party Alliances, development of Marketing Collateral, Press and Analyst Briefings. Responsible for defining scope and architecture of new Products and blending Marcam and Wonderware technologies.

Bedford, Ma, Us

Responsible for developing Sales and Marketing of AspenTech's range of products and services to the Process Industries in South Africa. Apart from direct Sales, my experience with ERP and Control and Instrumentation vendors was utilized to improve AspenTech's Channels, particularly for their Information Management Products for which there had been no direct Business Support staff in South Africa.

Responsible for IT Strategy and Implementation for the Times Newspapers Division of TML. Initially recruited to transition the Times Newspaper Division from a Sun Solaris environment to a Windows NT Client/Server environment. I Successfully transitioned their premier daily publication, the Business Day, and subsequently the countries largest Sunday newspaper - the Sunday Times - to this new environment. Under Colin's guidance TML successfully moved their pilot foray into Internet Publishing onto a commercial, fully workflow enabled platform (Lotus Domino), which became the busiest independent Internet Site in South Africa (http://www.netassets.co.za).

Initially reporting to the Business Development Manager, Colin's primary responsibility was to develop the use of information as an integral component of NCP's turnaround business strategy. NCP's existing IS function was primarily financially focussed, and was considered a hindrance to the Company's performance.Colin elevated IT to one of NCP's (and in fact Sentrachem's) strategic issues, and developed and implemented various projects aligned around the concept of Enterprise Engineering, a holistic view of World Class techniques, including elements of Business Process Reengineering, Change Management, and strategic outsourcing. Colin eventually took over as CIO.

With his background in Information Systems (IS) and Advanced Process Control (APC), Colin was appointed to Sentrachem's SRMP (Sentrachem's 'Strategic Raw Materials Project' was a multi-million Dollar Feasibility Study of a multi-billion Dollar chemical complex) to develop the scope of work for "Computer Integrated Manufacturing (CIM)". Colin's primary responsibility was to articulate, justify and execute a strategy to ensure that SRMP obtained maximum benefit from the appropriate utilization of computers, information, technology, and new organizational practices and that SRMP would be competitive internationally.

The group's primary function was to prepare the economic justification of projects, and submit appropriate documentation for approval by the Sentrachem Board. In addition to working on the development of specific projects, the group was responsible for ensuring that the company kept abreast of technology, and utilized appropriate technology effectively. Colin was responsible for the specification and implementation of the Group's computer network system, the acquisition of technical software and the establishing of access to offsite databases, and process simulation software. Colin's specific areas of technical expertise within the group were the fields of 'advanced process control' and 'process information technology'.

Us

Colin was recruited out to South Africa as a Permanent Resident, specifically to work on AECI's PVC Computer Replacement Project. This was essentially a re-instrumentation project. The PVC plant is a highly complex batching plant, which cannot be operated without the plant computer. Over 30 man-years of software development had been performed by AECI/ICI, but the hardware was becoming obsolete. AECI selected a replacement system, and rewriting of software was required. Colin made modifications to the software, which enabled AECI to increase the plant capacity 8%, with no hardware investment.

B.Sc., Chemical Engineering

Bsc Chemical Engineering