Colin Masson Email and Phone Number
Colin Masson's Location
Kennewick, Washington, United States, United States
Colin Masson's Contact Details
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About Colin Masson
Over 35 years of experience evaluating, implementing and selling manufacturing, enterprise and supply chain software.5 years with AMR Research (now Gartner) researching and advising the global Fortune 500 on manufacturing and supply chain best practices, and on designing software architectures that support demand-driven supply networks and demand-driven manufacturing.Strategic advisor to major ERP companies such as Oracle and SAP, and major automation vendors such as Invensys (Schneider Electric) and Rockwell Automation on their manufacturing software architectures, product development roadmaps, product marketing, partnering and acquisitions.Before there was ‘Industry 4.0’ I was evangelist of Manufacturing 2.0 that..."capitalizes on service-based and collaboration-based architectures to let manufacturers dynamically reconfigure sensor and mobile-worker-enabled supply networks to make products right first time and on demand".Over last few years at Microsoft, increasingly focused on enabling manufacturers to create a more resilient and sustainable future with the Microsoft Cloud for Manufacturing, enabling 'Digital Transformation', and the 'Servitization' of manufacturing with solutions that leverage Microsoft's intelligent edge and cloud capabilities, and co-innovation with the leading partner ecosystem for manufacturing. Specialties: Enterprise SOA, Manufacturing SOA, Business Process Management, Enterprise Manufacturing Intelligence, CRM, ERP, PLM, SCM, MES, Discrete and Process Manufacturing, Industry 4.0, Industrial IoT, Artificial Intelligence, Mixed Reality, Digital Marketing, Marketing Automation
Colin Masson's Current Company Details
Colin Masson Work Experience Details
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Director Of ResearchArc Advisory Group May 2023 - PresentBoston Area, Ma, UsI am excited to rejoin the manufacturing Analyst community as a member of ARC's enterprise software team, where I plan to share my experience evaluating, implementing, marketing and selling manufacturing, enterprise and supply chain edge and cloud solutions.As a former Research Director for Manufacturing with AMR Research for 5 years and most recently 15 years working at Microsoft enabling manufacturers digital transformation, I'm widely recognized across the global manufacturing ecosystem as an evangelist and advocate for the critical role manufacturers play in creating a more resilient and sustainable future for us all.Having spent 40 years in the front line of manufacturing across IT, OT, research and development, supply chain, and sales and marketing, and with manufacturing and technology executives in CIO and CTO roles, I bring a unique perspectives and insights on the congruence of people, processes, and technology needed to tear down silos and reimagine manufacturing.I'll be focusing my research agenda on the evolution of Industry Cloud platforms and applications, the growth of low code/no code, and the potential risks and rewards of applying generative AI to 'manufacture a more resilient and sustainable future'.
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Global Industry Marketing Director, ManufacturingMicrosoft Jul 2018 - May 2023Redmond, Washington, UsColin Masson leads Industry Marketing strategy for Manufacturing, spanning all Microsoft products including AI, Azure IoT, Big Compute, Dynamics 365 and the Power Platform, Mixed Reality, Microsoft 365 and Teams, Windows and the recently announced Microsoft Cloud for Manufacturing. He is responsible for defining vision and value proposition in Manufacturing, establishing thought leadership with press and analysts, collaborating with Microsoft's R&D and Business Development on product direction and strategic partnerships, and executing marketing and sales programs that enable Microsoft's field and partners to deliver compelling and differentiated solutions to Business Decision Makers (BDMs) in the Manufacturing sector. -
Global Industry Director, Manufacturing Solutions, Cloud And Enterprise (C+E)Microsoft Jul 2015 - Jul 2018Redmond, Washington, UsColin Masson leads the Manufacturing and Supply Chain go-to-market strategy for Microsoft Cloud and Enterprise, spanning products such as Azure IoT Suite, Cortana Intelligence Suite, Dynamics 365, and AppSource. He is responsible for defining vision and value proposition in Manufacturing, establishing thought leadership with press and analysts, collaborating with Microsoft's R&D and Business Development on product direction and strategic partnerships, and executing marketing and sales programs that enable Microsoft's field and partners to deliver compelling and differentiated solutions to Business Decision Makers (BDMs) in the Manufacturing sector.
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Global Industry Director, ManufacturingMicrosoft Apr 2014 - Jun 2015Redmond, Washington, UsColin Masson leads the Manufacturing and Supply Chain go-to-market strategy spanning both Microsoft Dynamics AX and CRM, at Microsoft Business Solutions (MBS). He is responsible for defining Dynamics vision and value proposition in Manufacturing, establishing thought leadership with press and analysts, collaborating with MBS R&D and Business Development on product direction and strategic partnerships, and executing marketing and sales programs that enable Microsoft's field and partners to deliver compelling and differentiated solutions to the Manufacturing sector.
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Worldwide Solution Director For Consumer Goods And MarketingMicrosoft Oct 2012 - Apr 2014Redmond, Washington, UsColin Masson is Worldwide Director for Consumer Goods within Microsoft's Worldwide Retail, Consumer Goods, Hospitality and Travel team. His primary responsibility is to lead the business development of Marketing Solution Areas for all industries addressed by the team, as well as all enterprise solutions addressing the needs of Consumer Goods companies, across Operations (Manufacturing and Supply Chain), Innovation Management, and Sales and Marketing. Colin works across Microsoft Business Groups and Industry Units, and especially with Microsoft’s worldwide Enterprise Partner ecosystem. Colin works within Microsoft's Enterprise Partner Group (EPG), and more specifically the WW Industry and Global Accounts team to help to develop Microsoft-based solutions that meet the needs of enterprise customers.
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Ww Director, Operations Solution CategoryMicrosoft Apr 2010 - Oct 2012Redmond, Washington, UsColin Masson is one of the worldwide directors for cross-industry "Solution Areas" at Microsoft, and after a sabbatical in the dynamic world of Digital Marketing, has returned to his roots in 'Operations'. His primary responsibility is to lead the business development of Solution Areas in the Operations Category (including Manufacturing and Store Operations, ERP and Supply Chain) across Microsoft Business Groups and Industry Units, and especially with Microsoft’s worldwide Enterprise Partner ecosystem. Colin works within Microsoft's Enterprise Partner Group (EPG), and more specifically the WW Industry and Global Accounts team to help to develop Microsoft-based solutions that meet the needs of enterprise customers.
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Worldwide Director, Digital Marketing Solution AreasMicrosoft Mar 2009 - Sep 2010Redmond, Washington, UsColin Masson is one of the worldwide directors for cross-industry "Solution Areas" at Microsoft, and is currently focused on the dynamic world of Digital Marketing. His primary responsibility is to lead the development and implementation of Digital Marketing Solution Areas spanning Microsoft Business Groups and Industry Units, as well as Microsoft’s worldwide Enterprise Partner ecosystem. His team works within Microsoft's Enterprise Partner Group (EPG) to help Microsoft’s worldwide business to define and update Microsoft-based solutions to meet the needs of enterprise customers.
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Worldwide Director, Crm, Erp And Supply Chain Solution AreasMicrosoft Dec 2007 - Mar 2009Redmond, Washington, UsColin Masson is the worldwide director for CRM, ERP and Supply Chain "Solution Areas" at Microsoft. His primary responsibility is to lead the development and implementation of Microsoft’s global CRM, ERP and Supply Chain strategy across Microsoft Business Groups and Industry Units, as well as Microsoft’s worldwide Enterprise Partner ecosystem. Colin guides a team of experienced enterprise software experts that have a deep understanding of current and emerging best practices and technologies across the communications, manufacturing and retail sectors. His team works within Microsoft's Enterprise Partner Group (EPG) to help Microsoft’s worldwide business to define and update Microsoft-based solutions to meet the needs of enterprise customers.
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Research Director, Manufacturing Operations And Chemical And Process IndustriesAmr Research Apr 2003 - Nov 2007Boston, Ma, UsColin Masson brings more than 20 years of experience with a strong foundation in real-time manufacturing technologies and applications to his role as research director within AMR Research’s Value Chain Strategies Service. He specializes in operations excellence, demand-driven manufacturing, innovation and supply chain best practices, and supporting architectures and applications. Colin is a trusted advisor to global Fortune 500 companies.Colin has leveraged his background aligning manufacturing and corporate IT with his experience architecting real-time enterprise systems to evangelize and define Manufacturing 2.0 as a critical market need that overcomes traditional MES/ERP limitations and capitalizes on emerging service-based and collaboration-based architectures that manufacturers must leverage to make products right first time and on demand. -
Chief Technology OfficerInvensys Process Systems Oct 2002 - Mar 2003London, United Kingdom, GbResponsible for architectural evolution of IPS Production Management products and related integrations. Primary activities include development of Protean/PRISM Roadmaps to support Services Oriented Development and the associated development of new Web Services ‘Smart’ Clients. Also responsible for Business Intelligence, Application to Application (A2A) and Business to Business (B2B) integration architecture. Developed technical architecture for a Software Assembly Environment to support the delivery of Real Time Enterprise solutions by Invensys, and included the assessment of current 'Enterprise Enabling Technologies' of the broader Invensys software portfolio (including Baan, Marcam and Wonderware). Related activities include selection of OEM products (e.g. BPM, Workflow, Integration Broker, BRE/BAM, Portal, IDEs, etc), 3rd party Alliances, development of Marketing Collateral, Press and Analyst Briefings. -
Technology Marketing ManagerMarcam Apr 1999 - Oct 2002UsResponsible for developing technical requirements for Sales and Marketing of Marcam's Protean ERP Solution, targeted specifically at Pharamaceutical, Chemical, Food and Beverage industries. Reported to VP Marketing, and CTO. Primary activities include selection of OEM products, 3rd party Alliances, development of Marketing Collateral, Press and Analyst Briefings. Responsible for defining scope and architecture of new Products and blending Marcam and Wonderware technologies. -
Sales Account ManagerAspen Technology Inc Jan 1998 - Mar 1999Bedford, Ma, UsResponsible for developing Sales and Marketing of AspenTech's range of products and services to the Process Industries in South Africa. Apart from direct Sales, my experience with ERP and Control and Instrumentation vendors was utilized to improve AspenTech's Channels, particularly for their Information Management Products for which there had been no direct Business Support staff in South Africa. -
It DirectorTml (Times Media Limited) May 1997 - Dec 1997Responsible for IT Strategy and Implementation for the Times Newspapers Division of TML. Initially recruited to transition the Times Newspaper Division from a Sun Solaris environment to a Windows NT Client/Server environment. I Successfully transitioned their premier daily publication, the Business Day, and subsequently the countries largest Sunday newspaper - the Sunday Times - to this new environment. Under Colin's guidance TML successfully moved their pilot foray into Internet Publishing onto a commercial, fully workflow enabled platform (Lotus Domino), which became the busiest independent Internet Site in South Africa (http://www.netassets.co.za).
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CioNational Chemical Products (Ncp) Sep 1993 - Apr 1997Initially reporting to the Business Development Manager, Colin's primary responsibility was to develop the use of information as an integral component of NCP's turnaround business strategy. NCP's existing IS function was primarily financially focussed, and was considered a hindrance to the Company's performance.Colin elevated IT to one of NCP's (and in fact Sentrachem's) strategic issues, and developed and implemented various projects aligned around the concept of Enterprise Engineering, a holistic view of World Class techniques, including elements of Business Process Reengineering, Change Management, and strategic outsourcing. Colin eventually took over as CIO.
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Manager, Modern Integrated ManufacturingKarbochem Mar 1989 - Aug 1993With his background in Information Systems (IS) and Advanced Process Control (APC), Colin was appointed to Sentrachem's SRMP (Sentrachem's 'Strategic Raw Materials Project' was a multi-million Dollar Feasibility Study of a multi-billion Dollar chemical complex) to develop the scope of work for "Computer Integrated Manufacturing (CIM)". Colin's primary responsibility was to articulate, justify and execute a strategy to ensure that SRMP obtained maximum benefit from the appropriate utilization of computers, information, technology, and new organizational practices and that SRMP would be competitive internationally.
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Assistant Manager, Process Development GroupKarbochem May 1987 - Feb 1989The group's primary function was to prepare the economic justification of projects, and submit appropriate documentation for approval by the Sentrachem Board. In addition to working on the development of specific projects, the group was responsible for ensuring that the company kept abreast of technology, and utilized appropriate technology effectively. Colin was responsible for the specification and implementation of the Group's computer network system, the acquisition of technical software and the establishing of access to offsite databases, and process simulation software. Colin's specific areas of technical expertise within the group were the fields of 'advanced process control' and 'process information technology'.
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Technical Officer, Process InvestigationsAeci Dec 1984 - Apr 1987UsColin was recruited out to South Africa as a Permanent Resident, specifically to work on AECI's PVC Computer Replacement Project. This was essentially a re-instrumentation project. The PVC plant is a highly complex batching plant, which cannot be operated without the plant computer. Over 30 man-years of software development had been performed by AECI/ICI, but the hardware was becoming obsolete. AECI selected a replacement system, and rewriting of software was required. Colin made modifications to the software, which enabled AECI to increase the plant capacity 8%, with no hardware investment.
Colin Masson Skills
Enterprise Software
Product Marketing
Business Intelligence
Business Strategy
Product Management
Erp
Manufacturing
Product Development
Supply Chain Management
Management
Strategy
New Business Development
Supply Chain
Program Management
It Strategy
Outsourcing
Process Manufacturing
Solution Selling
Cross Functional Team Leadership
Crm
Mes
Strategic Planning
Digital Marketing
Integration
Business Development
Lean Manufacturing
Manufacturing 2.0
Operations Management
Process Engineering
Team Leadership
Enterprise Resource Planning
Automation
Innovation Management
Manufacturing Operations Management
Business Management
Product Launch
Social Networking
Leadership
Customer Service
Process Improvement
Customer Relations
Enterprise Manufacturing Intelligence
Jit
Master Scheduling
Customer Relationship Management
Emi
Plm Tools
Business Planning
Business Process Improvement
Colin Masson Education Details
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University Of SurreyChemical Engineering -
University Of SurreyBsc Chemical Engineering
Frequently Asked Questions about Colin Masson
What company does Colin Masson work for?
Colin Masson works for Arc Advisory Group
What is Colin Masson's role at the current company?
Colin Masson's current role is Director of Research, ARC Advisory Group.
What is Colin Masson's email address?
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What is Colin Masson's direct phone number?
Colin Masson's direct phone number is +150831*****
What schools did Colin Masson attend?
Colin Masson attended University Of Surrey, University Of Surrey.
What are some of Colin Masson's interests?
Colin Masson has interest in Children, Economic Empowerment, Environment, Education, Photography, Science And Technology, Running, Golf, Taekwondo, Animal Welfare.
What skills is Colin Masson known for?
Colin Masson has skills like Enterprise Software, Product Marketing, Business Intelligence, Business Strategy, Product Management, Erp, Manufacturing, Product Development, Supply Chain Management, Management, Strategy, New Business Development.
Who are Colin Masson's colleagues?
Colin Masson's colleagues are Tim Shea, Craig Resnick, Sid Snitkin, Mateusz Kasprowicz, Steve Banker, Andy Chatha, Mark Luciw.
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