Colleen Babenko Email & Phone Number

London, Ontario, Canada

London, Ontario

London, Canada Area

- Accountable for the development and implementation of the seasonal Corporate Marketing Plan and project specific GTM plans for all key markets - Led the Marketing Department’s business planning process to ensure team resources aligned with strategic priorities and were organized to achieve departmental KPIs- Drove the strategic direction and vision for the corporate identity, software visual identity, product brands, packaging, and messaging in English and French- Analyzed results and made changes to campaigns for improved performance and ROI- Wrote creative briefs and collaborated with cross-functional teams to ensure briefs were complete and well-rounded- Responsible for content development and overall UX for zucorahome.com, zucorahomeblog.com, and all social media channels- Partnered with internal and external teams to ensure delivery dates were met, creative process was handled in allotted number of review rounds, kept in scope, and key stakeholders were brought in at the correct points in time to review the work - Managed and mentored the Marketing team with the objective to help each team member reach their professional goals and to achieve success as a team

London, Ontario, Canada

- Led Marketing and Communications teams on corporate strategic initiatives for confidential projects such as new product introductions, rebranding of the investment fund companies, and two corporate reorganizations- Consulted with, and wrote strategic communications plans, speeches, presentations and video scripts for Senior Vice-President, Gold Key Distribution and executive teams across the organization- Collaborated with internal team members, business partners, senior management and external partners to create strategic marketing communications plans integrated across all lines of business and mediums - Managed Gold Key Distribution’s visual identity and brand strategies- Delivered effective tactics in all mediums in English, French and Mandarin- Conducted research on target markets and demographics to identify opportunities to support product growth, increase sales, understand competition and areas of improvement- Led a marketing work team of 10 focused on Great-West’s largest multi-company, multi- brand product introduction at that time. It was so effective in achieving project goals that senior management identified it as the corporate standard- Supervised and mentored direct reports

Public Relations, Advertising, And Applied Communication

Activities and Societies: International Association of Business Communicators (IABC) Canadian Women in Communications

Continuing Studies, Marketing