Owned the product strategy and lifecycle for EMC Captiva healthcare and data capture products, and the commercial market strategy.· Worked with the Mergers and Acquisitions team to divest a non-strategic product line, allowing EMC to focus resources on strategic initiatives.· Worked with cross-organizational groups to define and market new solutions for existing products.· Utilized six-sigma methodologies to improve software delivery processes.· Aided in establishing, implementing, and writing a product lifecycle process, transitioning from a modified waterfall to risk driven iterative development process, and was a major contributor to a team unifying process across the entire EMC software organization.· Organized and oversaw Product Advisory Forums to give existing and prospective customers a voice in product decisions.· Worked with key channel partners to ensure successful product implementations.· Analyzed HIPAA and other market regulations and ensured the EMC Captiva products remained compliant.· Managed geographically dispersed, cross functional project teams.

Owned the product lifecycle for FutureTrade LiquidityPATH, Web Allocations, Back Office, and third party integration products.· Managed geographically dispersed, cross functional project teams to ensure smooth product launches.· Worked with customers to understand the needs of the market, documented those needs as requirements, and ensured requirements were met and delivered accurately.· Worked closely with customers and third party vendors to integrate products, reducing the chances of the FutureTrade trading platform being replaced by competing products.· Kept abreast of SEC and NASD regulations, and market changes, and reacted appropriately to ensure the FutureTrade products remained compliant and up to date.· Provided training to support staff to allow them to best service the customer base.· Aided in establishing, implementing, and writing a product lifecycle process.

Drove the product lifecycle for both hardware and software aspects of the writeSTART Medication Start Management service offering, allowing physicians to dispense prescription medications in their office.· Worked closely with development, quality assurance, and contracted hardware vendors to ensure product requirements were met and delivered on time.· Performed market analysis and created an information archive center for corporate access.· Was an active member of a team to define a new market space to more successfully promote the product and participated in product and market naming activities.· Supported development and execution of promotional strategies aimed at different targeted market segments.· Worked side-by-side with customers using writeSTART to determine new features and areas for improvement.· Created and implemented satisfaction surveys to determine the effectiveness of the writeSTART service.· Performed time and motion studies at customer sites to determine benchmarks, effectiveness of, and future enhancements for the product.· Interfaced with purchasing and IT departments to ensure product requirements did not impede back-end processes.· Worked closely with pharmacy operations to determine a time and space sensitive way to carry customer inventory while remaining within DEA and Pharmacy Board regulations.· Worked with a team of product managers and reported to the Director of Marketing.

Oversaw the product lifecycle for eSupport Essentials and Remote Assistant help desk automation software.· Managed the engineering team with respect to product requirements and delivery dates.· Researched new markets and technology for furthering the product line.· Produced market requirements and defined product requirements.· Formed and led a task force for developing and marketing the corporate and product value propositions.· Defined product messaging and worked closely with the marketing department to develop marketing strategies for current and future products.· Led a product naming team in developing names for five new products.· Developed pricing models, produced sales tools, and supported the sales team.· Worked with a team of product managers and reported to the Director of Product Marketing.

Oversaw the product lifecycle, from concept to end-of-life, of engineering analysis and design software.· Brought two new product opportunities, Visual STARDYNE and STAAD/Pro, to market, maintained existing products, and end-of-lifed three products.· Worked closely with the development team to implement product requirements.· Successfully launched product releases on time and within budget.· Developed product messaging and worked closely with marketing to create marketing materials, sales tools, and advertisements.· Developed and performed technical presentations and product demonstrations to internal departments, customers, and third party partners and vendors.· Worked closely with integration partners to ensure seamless integration between products.· Launched a customer steering committee and defined a mechanism for customers to formally voice product enhancement requests and new product ideas.· Interviewed customers to determine usefulness of existing and proposed product features, functionality, and user interface.· Authored ISO 9001 quality procedures and audited the quality process.· Was the sole product manager overseeing five separate products, and reported to the Director of Product Development.