Colleen Dougan Email & Phone Number

Pittsburgh, Pa, Us

Pittsburgh, Pa, Us

Harrisburg, Pennsylvania, Us

- Manage and nurture client accounts, fostering strong relationships and acting as the primary point of contact for all digital marketing initiatives.- Oversee cross-functional teams, including designers, developers, and content creators, to ensure seamless execution of marketing campaigns.- Demonstrate exceptional project management skills, ensuring all deliverables are completed within established timelines and budgets.- Serve as a trusted advisor to a portfolio of 10-15 clients, providing valuable insights and recommendations to help them achieve their business objectives.- Mentor junior employees by conducting mock client calls and providing guidance on best practices for account management and internet marketing.- Stay informed about emerging digital marketing tools, platforms and trends evaluating their suitability for client campaigns and integrating them as needed.- Track and analyze website and campaign performance using tools such as Google Analytics, SEMrush, and Ahrefs, delivering comprehensive recommendations and regular status updates to clients.- Develop and execute highly effective digital marketing strategies encompassing SEO, Google & Microsoft Ads, Geofencing, Email Marketing, and Conversion Rate Optimization.

Harrisburg, Pennsylvania, Us

Harrisburg, Pennsylvania, Us

Harrisburg, Pennsylvania, Us

Erie, Pa, Us

• Enhanced data security as a result of research and analysis of alternate business tools and processes• Act as a project manager on an enhancement team to improve and develop Commercial Lines technology• Collaborate with and counsel interns on inter-related ongoing projects• Survey users to gather, analyze, and report data metrics that help drive team decisions and process improvements• Conduct trend monitoring and communicate with stakeholders in incident response and remediation activities in Security Operations• Gather requirements to ensure business and customer needs are being met• Enhanced reporting and daily processes to include more efficient and meaningful data

• Analyzed historic fund-raising campaigns for the purpose of sharing best-practices and strategies with current clients • Recruited, hired, and led teams of local college students to support components of campaign launches• Supported the Erie Art Museum 17-day fund-raising campaign, exceeding their goal by 41.3%• Assisted in social media marketing to raise awareness of upcoming campaign launches• Analyzed the effectiveness of marketing content to ensure each campaign was successful