As a serial entrepreneur, I am the founder and driving force behind three thriving businesses: coolFIRE, a dynamic digital marketing agency; ITG, a business operations company; and WaYa, a fitness enterprise centered on empowering others through wellness. I am passionate about creating meaningful impact across industries, helping businesses and individuals achieve success with confidence and strength.With over 20 years of corporate and operational experience, I bring a strategic mindset that integrates cutting-edge marketing, business processes, and people development. I stay ahead of industry trends to provide clients with innovative, forward-thinking solutions that thrive in any business climate.As a mother, wife, and businesswoman, I know firsthand the challenge of wearing multiple hats. I believe that balance, strength, and wellness are key to living a fulfilled life, and I strive to inspire others to find the same in their personal and professional journeys.
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Ceo And CofounderCoolfire.OnlineJohannesburg, Gp, Za -
Business OwnerVarious Companies Aug 2019 - Present -
Ceo & CofounderCoolfire.Online 2020 - PresentCity Of Johannesburg, Gauteng, South Africa- Driving revenue by generating and nurturing quality leads for your business.- Freeing up more of your time and resources so that you can focus on growing your business.- Operating as your strategic marketing partner so that you can succeed!"At coolFIRE.online, we strive to do better, continue to learn and grow to ensure we remain agile in our approach, systematic in our execution and successful in our deliverance."We also provide our all-in-one marketing software solution with affordable tools with one objective in mind - to grow your business: WEBSITES | E-COMMERCE | FUNNELS | CRM | EMAILS | AUTOMATIONSOur full suite of marketing and PR services ensures that your brand captivates your target market. ROI is the name of the game, and our specialised team of flexible marketers aims to deliver profitable results. We have also built up our business acumen muscles, allowing us to meet holistic business requirements while we work with you.Our strategic marketing services will unleash your business’s potential. Become more competitive and successful with tried-and-tested marketing tactics.Take your customer’s online experience to the next level! Unlock easy-to-use marketing tools and funnel systems.Our unique strategies and systems will empower you to craft revenue-building loyalty programmes and CRM solutions -
Rewards Programme & Crm ManagerTsogo Sun 2019 - 2020
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Senior Marketing ManagerTsogo Sun 2018 - 2019
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Customer Relationship Management ManagerTsogo Sun 2016 - 2018
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Customer Relationship Management SpecialistTsogo Sun 2014 - 2016
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Database ManagerTsogo Sun 2014 - 2016
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Marketing AnalystTsogo Sun 2007 - 2012
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StatisticianSun International 2004 - 2007
Colleen Petersen Education Details
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Business, Management, Marketing, And Related Support Services -
Business Administration And Management, General -
Business Administration And Management, General -
Marketing/Marketing Management, General
Frequently Asked Questions about Colleen Petersen
What company does Colleen Petersen work for?
Colleen Petersen works for Coolfire.online
What is Colleen Petersen's role at the current company?
Colleen Petersen's current role is CEO and CoFounder.
What schools did Colleen Petersen attend?
Colleen Petersen attended University Of South Africa/universiteit Van Suid-Afrika, University Of South Africa/universiteit Van Suid-Afrika, Stellenbosch Business School, University Of South Africa/universiteit Van Suid-Afrika.
Who are Colleen Petersen's colleagues?
Colleen Petersen's colleagues are Sentrisha Debidin, Lacey Coop, Melissa Rookes, Ola Ogunlana, Charlie Toleno, Regina Olivero, Dominador Jr Visperas.
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