Alex Doyle Email & Phone Number

London & Hong Kong

Agencies: BBDO, Carat, Crispin Porter + Bogusky, Digitas, Geometry, Leagas Delaney, Leo Burnett, Ogilvy, TBWA, PublicisCategory Experience:• Automotive – Nissan, Infiniti• Entertainment – Disney • FMCG – Unilever, P&G, Diageo, SCA, SMA, Wyeth Nutrition• Financial Services – American Express, Prudential• Travel & Hospitality – Shangri-La, Crowne Plaza• Tobacco – British American TobaccoSelect roles and achievements are below.

London

- Independent brand and marketing consultant operating on a hybrid, fractional basis. I work with clients on their marketing needs however suits them best, be it for a specific project or a set number of days per month.

London Area, United Kingdom

- Achieved 96% of our annual revenue target within 7 months, a significantly improved profit margin and rising client satisfaction scores leading the Vuse UK account- Successfully led the brand development and launch of a transformational new product in the flagship innovation category

Hong Kong

- Successfully led the multimedia launch of the high profile partnership between Shangri-La hotels and ICBC, China’s biggest bank

Hong Kong Sar

- Helped establish the new Hong Kong office and in the process bed-in the largest account in the agency’s history, building senior client relationships and implementing efficient processes doing so

London Area, United Kingdom

- Led a cross-agency team in the successful launch of the brand’s first new small car in almost a decade, a crucial category for the company

London Area, United Kingdom

- Led highly successful brand and product launches for American Express across multiple global markets, as part of a wider worldwide repositioning of the entire brand- Led a multimarket team in the successful pan-Asian launch of a new Dove facial cleansing product in five important growth markets of differing brand maturity

Bachelor Of Science (Bsc), Politics

Gcse'S & A-Levels