Alex Doyle

Alex Doyle Email and Phone Number

Business Director, Imperial Tobacco @ Grey
greenwich, connecticut, united states
Alex Doyle's Location
Greater London, England, United Kingdom, United Kingdom
About Alex Doyle

International marketer with 15 years of experience developing and launching impactful and effective strategic advertising across countries, channels and categories. Outside work, my interests include current affairs, travel and sport.-------------------------------------------------------------------------------------------------------------------Well-versed in multiple marketing fields, I use this varied experience to build commercially strong brands across countries and cultures and always with the business objectives at the heart of our work. I enjoy the responsibility that comes with a big challenge and I’m comfortable working with ambiguity, making an immediate impact by building strong relationships with clients and colleagues alike.Skills: Strategy and execution, creative development, production, leadership and stakeholder management, commercial management, and business development.

Alex Doyle's Current Company Details
Grey

Grey

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Business Director, Imperial Tobacco
greenwich, connecticut, united states
Website:
tgleaders.com
Employees:
5819
Alex Doyle Work Experience Details
  • Grey
    Business Director, Imperial Tobacco
    Grey
  • Various Companies
    Employment Summary
    Various Companies Jan 2007 - Present
    London & Hong Kong
    Agencies: BBDO, Carat, Crispin Porter + Bogusky, Digitas, Geometry, Leagas Delaney, Leo Burnett, Ogilvy, TBWA, PublicisCategory Experience:• Automotive – Nissan, Infiniti• Entertainment – Disney • FMCG – Unilever, P&G, Diageo, SCA, SMA, Wyeth Nutrition• Financial Services – American Express, Prudential• Travel & Hospitality – Shangri-La, Crowne Plaza• Tobacco – British American TobaccoSelect roles and achievements are below.
  • Freelance
    Global Advertising & Marketing Consultant, Various Clients
    Freelance Jul 2020 - Present
    London
    - Independent brand and marketing consultant operating on a hybrid, fractional basis. I work with clients on their marketing needs however suits them best, be it for a specific project or a set number of days per month.
  • Geometry Global
    Global Account Director, British American Tobacco
    Geometry Global Jan 2018 - Dec 2019
    London Area, United Kingdom
    - Achieved 96% of our annual revenue target within 7 months, a significantly improved profit margin and rising client satisfaction scores leading the Vuse UK account- Successfully led the brand development and launch of a transformational new product in the flagship innovation category
  • Digitas Uk
    Freelance Account Director, Shangri-La
    Digitas Uk May 2016 - Aug 2016
    Hong Kong
    - Successfully led the multimedia launch of the high profile partnership between Shangri-La hotels and ICBC, China’s biggest bank
  • Crispin
    Global Account Director, Infiniti
    Crispin Oct 2015 - Mar 2016
    Hong Kong Sar
    - Helped establish the new Hong Kong office and in the process bed-in the largest account in the agency’s history, building senior client relationships and implementing efficient processes doing so
  • Tbwa\London
    Senior Account Manager, Nissan
    Tbwa\London Sep 2013 - Feb 2015
    London Area, United Kingdom
    - Led a cross-agency team in the successful launch of the brand’s first new small car in almost a decade, a crucial category for the company
  • Ogilvy Uk
    Global Account Manager, American Express & Unilever
    Ogilvy Uk Apr 2010 - May 2013
    London Area, United Kingdom
    - Led highly successful brand and product launches for American Express across multiple global markets, as part of a wider worldwide repositioning of the entire brand- Led a multimarket team in the successful pan-Asian launch of a new Dove facial cleansing product in five important growth markets of differing brand maturity

Alex Doyle Education Details

Frequently Asked Questions about Alex Doyle

What company does Alex Doyle work for?

Alex Doyle works for Grey

What is Alex Doyle's role at the current company?

Alex Doyle's current role is Business Director, Imperial Tobacco.

What schools did Alex Doyle attend?

Alex Doyle attended Cardiff University / Prifysgol Caerdydd, St Peter's R.c. School & Sixth Form.

Who are Alex Doyle's colleagues?

Alex Doyle's colleagues are Dulce Maria Quintero, Quinton Horwood, Liz Carlson, Bridget Stephan, Nicki Rogers, Robertson Holt, Deirdre Stanley.

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